Web3 Domain Investment Strategies and Portfolio Diversification Tips
Apr 30, 2024
IHeartDomains
Step into the bustling intersection of Web3 domain news, business development, and the dynamic world of digital identity as we share valuable insights and strategies to elevate your investment game. This episode is a treasure trove for anyone eager to grasp the nuances of navigating the digital asset landscape, from seasoned investors to those just dipping their toes in the waters of Web3. As I gear up to attend Consensus as media, I extend an open invitation to our listeners to join me for an insider's guide to maximizing the experience in Austin's tech-savvy hub.
From the transformative potential of top-level domains (TLDs) to the integration of traditional Web2 staples, we dissect the importance of a diversified portfolio. I recount my own journey through domain investing, the highs and lows, and the wisdom gained from spreading interests across various TLDs. This isn't just about the assets—it's about securing your online presence, branding with intent, and steering clear of identity theft. As we navigate these waters together, I also share my personal strategy for consistent digital branding and the proactive steps to take in claiming one's digital space across emerging blockchains.
Buckle up for a deep dive into the realms of NamesCon, where I plan to bring you exclusive interviews and insights into the latest developments. The conversation shifts gears to the value of buying the "cow" instead of the "milk" by investing in TLDs, and how this can create a self-sustaining ecosystem. Tune in as we explore how a balanced blend of Web3 assets and tried-and-true Web2 domains can forge a robust, future-proof investment strategy. Your thoughts and experiences are the heartbeat of this community, so join in as we collectively explore the evolving narrative of digital identi
Own a Web3 TLD with Freename Freename.io is the leading Domains platform in Web3. Users can mint their own customized Web3 TLDs.
Save 20% on Your 1st Order! Register and manage .com and .eth domain names in 1 place - Anonymously with Nic Names!
Want to LEARN more about Web3 Domains and Digital Identity?
My name is Marcus Andrews aka” WenAirDrop”, founder of IHeartDomains LLC, and since 2022 we have been a leading resource for News, Innovations, Education, Alpha and Business Development in the Web3 Domain & Digital Identity space.
If you're interested in Web3 domain insights, development, and news, don't miss our upcoming TECH Talk episodes featuring industry builders. Join our live discussions on Twitter/X spaces and engage with our community on platforms like Warpcast and Link3 for real-time updates and valuable ALPHA. Your journey into the future of digital identity begins with us!
Step into the bustling intersection of Web3 domain news, business development, and the dynamic world of digital identity as we share valuable insights and strategies to elevate your investment game. This episode is a treasure trove for anyone eager to grasp the nuances of navigating the digital asset landscape, from seasoned investors to those just dipping their toes in the waters of Web3. As I gear up to attend Consensus as media, I extend an open invitation to our listeners to join me for an insider's guide to maximizing the experience in Austin's tech-savvy hub.
From the transformative potential of top-level domains (TLDs) to the integration of traditional Web2 staples, we dissect the importance of a diversified portfolio. I recount my own journey through domain investing, the highs and lows, and the wisdom gained from spreading interests across various TLDs. This isn't just about the assets—it's about securing your online presence, branding with intent, and steering clear of identity theft. As we navigate these waters together, I also share my personal strategy for consistent digital branding and the proactive steps to take in claiming one's digital space across emerging blockchains.
Buckle up for a deep dive into the realms of NamesCon, where I plan to bring you exclusive interviews and insights into the latest developments. The conversation shifts gears to the value of buying the "cow" instead of the "milk" by investing in TLDs, and how this can create a self-sustaining ecosystem. Tune in as we explore how a balanced blend of Web3 assets and tried-and-true Web2 domains can forge a robust, future-proof investment strategy. Your thoughts and experiences are the heartbeat of this community, so join in as we collectively explore the evolving narrative of digital identi
Own a Web3 TLD with Freename Freename.io is the leading Domains platform in Web3. Users can mint their own customized Web3 TLDs.
Save 20% on Your 1st Order! Register and manage .com and .eth domain names in 1 place - Anonymously with Nic Names!
Want to LEARN more about Web3 Domains and Digital Identity?
My name is Marcus Andrews aka” WenAirDrop”, founder of IHeartDomains LLC, and since 2022 we have been a leading resource for News, Innovations, Education, Alpha and Business Development in the Web3 Domain & Digital Identity space.
If you're interested in Web3 domain insights, development, and news, don't miss our upcoming TECH Talk episodes featuring industry builders. Join our live discussions on Twitter/X spaces and engage with our community on platforms like Warpcast and Link3 for real-time updates and valuable ALPHA. Your journey into the future of digital identity begins with us!
Thank you. Thank you, hello. Hello, we'll get started in just a moment. Thank you guys for being here so far. If you could do me a favor, as always, as you're coming into the space, if you could please like and retweet. Could please like and retweet Also if you want to come up on the stage. As always, it's always an open space, so feel free to send a spear request and we'll let you ride on up Again. We'll get started in, probably just another minute or two, just sharing the space out.
Speaker 2:
Thank you, all right, all right, that awkward silence as soon as you press pause and then the music stop is always weird and it feels like you just kind of got to get started right there. But yeah, we're going to go ahead and get started and again, as people come into the space, if you do want to come up and speak, that is perfectly fine. I know that right now, at the exact same time, I believe, ens is having their space, so, as always, you know they like to pick this time. This is a good time, right. So they might have a little bit less of a live audience right now, but these spaces, as always, are recorded. So, yeah, I want to welcome everyone to iHeart Domains and our Tech Talk spaces where we discuss news, innovations, education, alpha and business development in the Web3 domain name and digital identity space space. We are the number one content to discover, learn, grow, build and trade Web3 domains and digital identity with a focus on business development, investing and education. As I stated before, our tech talks are recorded so you're able to listen back to not only this space but virtually every other space that we've done for the past year and a half now via our content archive, which you can find at iHeartDomainscom, which is also a neat place to go if you've got questions about Web3 domains. What you'll notice when you hit the homepage is a bot pulls up, so like if you used to question and answer bot or customer service bubble. Ours is actually linked to AI and can answer a lot of questions about Web2Domains. It can even help you code a little bit, put a lot of information in there. But yeah, iheartdomainscom is where our content archive is and you can listen to this in podcast form on every major podcast player. You can find all of these episodes via techtalkhost and that works on Apple and Spotify. Again, as you're coming into the space, if you could please like and retweet. Let's get as many people in here as possible.
Speaker 2:
And yeah, before we get into the main subject, as always, going to touch a little bit on some opening news for the week. Some of this is stuff that I've kind of gone over brief a little bit, but as we're getting closer, it's good to do a re-reminder. So we are, you know, coming to the close of April now and consensus is now, you know, now that we've gotten past token 2049. Consensus, I think, is one of the next major events that's going to be happening and actually we'll be attending that. So the dates for consensus, which will be in Austin, texas, are May 29th through 31st. If you're not already familiar with what ConsenSys is, it's probably one of the largest, if not the largest, cryptocurrency and blockchain event in North America. So I don't know how big it is in reference to the rest of the ones in the world, but North America is a pretty big deal. We'll be attending Cons as media so attended last year with the media pass becoming this year with the media pass Plan on, you know, doing a lot of networking, creating more partnerships, you know, for digital identity that I can introduce to, you know, to the masses, to other different partners and things like that, so that we continue with development, moving forward and making our names cool. So, if any of you are planning on being out at Consensus in Austin, texas, like I said, may 29th through the 31st tickets are still available Please feel free to connect with me so that we can connect out there. I'm a native Texan. This will be my third consensus, so not only can I help you navigate consensus itself, but can help you navigate a little bit of Austin.
Speaker 2:
And, with that being said, what's coming right after that is NamesCon. So, as I mentioned last spaces, we've actually, you know, are going and attending NamesCon, as well as media via a media partnership that we debunk with them. So that's going to be on June 5th through June 8th and that will also be in Austin, texas. So, again, any of you that are already in Texas that are planning on attending both of these events or are going to be traveling to Texas to attend either one of these events, definitely looking forward to connecting.
Speaker 2:
I'm pretty much going to be out there straight for that two weeks, so plenty of time to meet, network, talk about, like I said, business development, all that good stuff. There is a discount code that we were offered to our community members. That should be pinned right up here at the top. I pinned it last week and I'm repinning it now, but that discount code will get you an additional 10% off of your Namescom tickets, which is, you know, could be save you about 50, 60 bucks. So, yeah, pretty good deal there. And then also again, for anyone who wants to network or anything, while we're out there, let's connect Anyone who wants to do any interviews and stuff like that. What we plan on doing out there is, you know again, between now and then, any news that they come out with, we're going to definitely, you know, be bringing to the community first and foremost. But even while out there, we're going to try to snipe some exclusive interviews, including, you know, hopefully with the CEO of NamesCon, and then, obviously, if we have, you know and I do anticipate that we'll have a lot more of a Web3 and digital identity based agenda. I'm going to record as much of that stuff as possible too, so we can get you know some of those full sessions on our YouTube channel for anyone who's not able to make it. So very much looking forward to NamesCon. Each year it's getting more and more, you know, kind of inclusive and open-minded to what through the main. So really looking forward to seeing you know, I know a lot more people are pulling up this year than last year, so looking forward to seeing how the reception is this year, how it translates into the next years, et cetera, et cetera. So definitely a big one.
Speaker 2:
And then the last little piece of news that I wanted to cover and this is what the space that ENS is having about currently is they just had an integration with Dotbox. So not sure I don't think we've covered Dotbox specifically on Tech Talk. I know I briefly touched on it. I know I briefly touched on it. Dotbox is a Web2 TLD, so it's an ICANN based TLD that is owned by a company called 3DNS and they allow you to register what are essentially tokenized domain names. So when you, when you register, you know your dotbox, whatever it be, it functions both as an ICANN domain name, so you're able to build your website, email, all that good stuff on it the same thing as you can do with the dot com, dot net, et cetera. But when you purchase it from them, it's tokenized on the blockchain, so you now have the freedom to trade it and tokenize it and do all that stuff that you're able to do with NFTs.
Speaker 2:
Now, with that being said so, and I believe that they're using ENS technology to enable that on the Web3 or blockchain side, so it makes perfect sense that they would create a formal partnership and this partnership, I believe, enables you to search directly for dot box names on the ENS platform. So I did go on ensdomains yesterday andI looked for a couple dot boxes. Registration fee is $120 per year. So, you know, do your own research as to you know if that's worth it to you or not. I guess you would say, like my opinion, if it's like not super positive until you know I really have a reason to put it out there. So, and I'm going to, I'm going to stick with that practice here. I don't really have anything bad to say. Again, doing our research as far as whether or not the platform or what, what they're offering, is worth one hundred twenty dollars a year. You know there are some alternative options out there. So, you know, definitely look forward to those.
Speaker 2:
One thing I just always want to make clear to you is that, no matter what type of bow or fancy technology or stamp anybody puts on any of this, icann DNS domain names are centralized domains that can be shut down and are governed by a centralized entity that is not yet on board with this, so that's something that you have to take into consideration. I'm super bullish that, as a registry ie the domain, the TLD owner you know that they're about as close to the source as possible and that they're bullish on enabling technology, but we don't know when people I know a lot of us are in here for the decentralization aspect of the blockchain. You know some of us a little bit too focused on that, but if you are that type of person and that's important to you, that's just something to keep in mind Because you know the information that might be putting out there might lead you to believe that you're buying something that can't be taken from you, and that's not the case. It can be. It doesn't mean it's not valuable, because it can be. Just let you know it can be.
Speaker 2:
Yeah, and before I kind of go any further, we've got two speakers on the stage. Thank you guys for pulling up what's going on, collector and Mike. Let's start with you. Collector.
Speaker 3:
What's good. What's good? Web3, iheart Domains, fam Big Wen. I'm just at a party in Dubai chilling with one of my homies and he's actually building on base. He just said are you bullish on farcaster? I said, hold up. I know my friend just opened up a space right now, so I want to introduce the founder of base ballers. They're going to be huge on base. They want to get into the farcaster world warpcast, all of that. I know that this is a domain space. I understand, guys, I understand. But um, I just want to give a quick intro to my homie.
Speaker 4:
Um, yeah, what's good man, gm, gm, gm, everyone. So, yeah, so we've got the Baseballers which will be minted soon on Base and we're just building that community where people can get the alpha and get into the other projects that are building on Base, like building the strong community of OGs, dgens. You know that are looking to explore the opportunities on bass. So you know our Twitter account is bass ballers base. So if you would like to follow what we're up to and what we're doing, I'll connect you with the host and stuff.
Speaker 3:
He's a good friend of mine so I know we're kind of like intruding his space and everything, but I know he wants that Warp cast chill. So you guys should definitely connect see what you can do on like yeah like what's your, you can do on Warpcaster and Farcaster.
Speaker 4:
That would be amazing.
Speaker 3:
Yeah, how bullish are you on Warpcast?
Speaker 2:
So what's base? I've never heard of it before. I'm just kidding.
Speaker 4:
You need to get base bro, you really need to get base he's the biggest base he knows.
Speaker 2:
I'm just joking, I'm super bullish on base. I've had several spaces about the platform. I actually even moved our auction platform over to base network. So definitely looking forward to connecting with you. I think there's a lot of opportunity over there, not only individually, especially with Warpcast how it allows you to actually use Web3 in a usable format that we're used to and incorporates digital identity Super bullish on that. But economic opportunity all that good stuff. But I think a lot of institutional money is going to come to base as well. So very good place to build.
Speaker 4:
Yeah, we're actually we're actually talking directly with Coinbase tomorrow morning as well, when they when they go to sleep. So, like we have some some stuff that we want to do and you know we believe that, like right now, as you see, the market cycle just changed, but it's just important to build that base base community. You know so like our partners like they're like whales in board api club creeps and whatnot, so like we're just trying to like get all the people on board so we can all like enjoy to be based on base. You know so that's basically what. What's the utility? Right now we're going to have some nice air drops as well in our on our road map, but just this is a little bit of alpha. You know I don't want to give too much away tonight I'm going to connect to you guys, for sure.
Speaker 3:
And uh, when, appreciate the shill. Um, I know that this is a domain space, but the domains are going to be on base. When's bullish on base warp cast? Make sure to hit him up on warp cast as well. We're just out here in dubai, we're networking, we're chilling, we're vibing, we've survived the floods. So, yeah, guys, uh, gm, just thought I'd come up here show a little bit of love.
Speaker 2:
The lambo in the fucking desert exactly man, yeah it actually, in a way, it kind of fits in with the vibe of the space, right with diversification, because you happen to know me personally, outside of being a domain owner, you know that my involvement in the Web3 space is very diversified. So, as much as you know, I'm a diehard domain owner, I'm also, you know, a DJ at heart as well and I definitely love, you know, seeing the different types of projects, whether it be art or DeFi or NFTs or community building. Like I'm not just here demanding, I do a lot. So diversification, you know, not only in the context that we're going to be speaking about in this space, but you know also in your journey on Web3, you know being open minded opportunities. If you're here to create a living for yourself, there's a million ways to do it, and if you're here to enjoy yourself and to vibe and create connections, there's also a million ways to do that.
Speaker 2:
Definitely. Thank you for coming up. I think I joined the discord already, but we'll definitely connect. And then, yeah, what's going on? Michael Lowry, how are you doing, sir?
Speaker 3:
I'll go and join the space. No, he joined. He was saying that he's in your discord, okay okay, already, nice, nice, nice.
Speaker 4:
We need some more OG's. I'll go and join his page. No, he joined. He was saying that he's in your Discord. Okay, okay, already, nice, nice, nice. We need some more OGs. Yeah, 100%.
Speaker 3:
I connect you guys. Willy Wonka what's good, man, I'm actually going to hop off right now, but guys make sure to follow. Make sure to drop some comments, retweet the space. Lfg, lfg. Wen's um when's tech talks happen all the time. Guys make sure to lock in. If you guys want to come up as speakers as well, just send when the request. I'm sure he'll let you guys slide in on the stage as well. Have a good day guys.
Speaker 2:
Much love, as always, bro, we'll definitely talk at some point again. Today I literally talked to collector every single day and again, if I haven't said it before, um said it before, um, if you guys aren't following, you know the people that come up to speak. I only connect with good people that have value to add. So please, you know, do yourself a favor and connect with the people uh that come up. Uh been in the space for a while and again, with that diversification, it can help you get the bags and other places, uh. But yeah, thank you, collector. Uh, mike lowry, are you there? What's up?
Speaker 5:
I'm here. I'm just waiting for my opportunity to speak let's go.
Speaker 3:
You shouldn't have the opportunity to speak, but it's ok, it's ok is that alright?
Speaker 5:
can I speak now? You may, sir? Yeah, for that talking, maybe you should give away some bonk. Okay, that will shut him up. Yeah, how's it going? Everyone good, everyone blessed.
Speaker 3:
There's no bonk on this place, sir. This is just pure domain. It doesn't matter man.
Speaker 5:
Everyone loves a giveaway. Everyone loves a giveaway. That's why we're here. We're here to make money and yeah, I'm part of when's crew and uh, yeah, just just here listening to the alpha. As always, he's always spitting the truth. So, guys, um, like and retweet the space, bottom right hand bubble. Like and retweet the space. At at minimum, show a bit of love for the speakers. Yeah, just follow us and we'll endeavor to follow back. If you have any questions, there's many ways you can reach out to us and we can answer any question. We, we don't, you know, we don't mind any questions, a valid question. And yeah, I mean enjoy the space. We're all here for the alpha and it's coming thick and fast. So, guys, enjoy and let's go.
Speaker 2:
Let's go Appreciate you being up here, as always in your time and, yeah, without further ado, we're going to go ahead and jump into the topic and this probably won't take long. Again, I know I'm competing with the ENS space. I actually kind of wanted to listen to the ENS space as well because, again, I want to be as bullish on the announcement as they are.
Speaker 5:
Use that space to do your R. Hopefully they record it. Oh sorry, when? Just for your information, if you didn't know, you've won something. Yeah, you know the BTC Bulls, yeah. Okay, just in case you didn't know.
Speaker 2:
Yep, I know.
Speaker 5:
So when's a winner? You know, there you go, there you go, I'm a winner. You know the alpha there you go, I'm a winner, we're going to be winners.
Speaker 2:
That's it, thank you, sir. And now, hopefully you know, we get a little bit of knowledge that you know may help some other people win. If this is something that you need to do personally, and again, as everyone else has said, and I'll say it again, please make sure to like and retweet If you want to come up and ask any questions. I would love to get the input of anyone else. Uh and yeah, so let's get into our main topic. Are all your domains, all your domain eggs, in one basket? That was kind of like the play on all your eggs in one basket. You got it, Um, in most cases, and for many of us, the answer is it's a big yes, although I do have to proudly exclude myself from this group.
Speaker 2:
But why is diversification important if, in the end, there will only be one winner, or will there be right? Does going all in signal commitment, or does it become a ball and chain that marries you to an asset or a protocol that you have no control over? In our space, oftentimes the mention of diversification is like the no-no zone, because it somehow indicates that you aren't bullish enough on your favorite bag. But what if diversifying strengthens that bag, or failing to do so makes it worthless. I wanted to host this space to talk about more why to diversify rather than how to diversify. I mean, we've had a million spaces about the different assets and things that are out there, what they do, but I wanted to get more into the kind of why, and I'll let you use your own judgment, and we definitely know that there are plenty of choices out there, like I said, for where you can kind of park your bags. But the why is important because it can help people understand that diversification isn't a bad thing, it isn't something that you should be threatened by, but it is something that can truly strengthen your presence and really optimize your investment journey here in this space, because there is a lot that's being developed. It's coming very quickly, very quickly, and so I've divided the reasons and or strategies for diversification and digital identities into three kind of main categories and, as always, this is just my take.
Speaker 2:
Your reasons or motivation might be completely different for why you're in this space or why you choose to diversify, and that's primarily the reason why again, open invite for anybody who wants to come up and chime in. But the three main reasons or strategies for diversification and diversifying your bag and with three, I kind of personally divided into three reasons, and this is from my own personal experience. You can choose diversification or diversification is a good idea as both an investment strategy, as a branding strategy, and as a branding strategy and as a development strategy. And once again, you know you're the reason for why you may need to diversify your bag, or you may already be diversified, but hopefully this gives you some insight for why it's not always good to park all your eggs in one basket, despite how much you believe that that thing might be the one thing that might take over the space, even if during that path to that, you might find a lot of opportunity that takes you on a whole bunch of other different paths and add some value. And before I get into it, mike, did you have anything that you wanted to add or any questions you want to add? This might just be a big flow of info. I guess not. Well cool, let's get into it.
Speaker 2:
So why is diversifying good as an investment strategy? And what I mean by diversifying specifically a Web3 domain is a lot of us are bullish or came into this space bullish on a protocol, and I don't want to pick on anyone in particular. But we know that we have maxes and protocol that have, you know, some sizable bags on one asset. And again, when we get on spaces and we, you know, kind of start discussing that there's other assets that a person can invest in or maybe hedge their investments with, it gets oftentimes it can create kind of a negative air in the space and you know it's gotten banned from a couple of places. But it comes from a place of actual, like I said, strategy, from an investment strategy protocol amongst the SOB protocols, where I think that there's kind of the most friction or tension or maxism.
Speaker 2:
The fact of the matter is you never actually 100% know what's going to be hot from one day to the next. If history has taught us anything, it's that everything evolves. There was one day we thought Radio Shack and Toys R Us were never going to go away. But that's just not the way that we shop anymore and anybody who, you know, parked investments in any of those stocks at some point had to realize that they needed to diversify into something else or to cash those stocks out when they see the business going down and invested into the next wave of the future and invest it into the next wave of the future.
Speaker 2:
The fact of the matter is, investing shouldn't be emotional. You know collecting is so when you're entering in this space purely for an investment strategy and you know, considering that you never know what's hot it makes sense to spread your bags in keywords or in names or things that are hot in different protocols, especially if you see that there's volume. Ignoring money for the sake of ignoring money or being emotionally attached to something is just ridiculous and then kind of diversifying outside of that. Moving from SLDs, we've spoken a lot lately about TLDs from an investment perspective and I know a lot of people are learning about what these are for the first time. You know from platforms like QLand or the same thing. These TLD investments kind of put you on the other side of the fence. Sorry about y'all hearing my dog bark. Someone rang my doorbell. He does not like company, but TLDs put you on the other side of the investment?
Speaker 5:
Is that a?
Speaker 2:
dog. Yeah, that's my dog. He's a little miniature schnauzer and he's a beast. If you come anywhere near him, he will rip your leg or your toe off.
Speaker 5:
I thought that was a squeaky toy man he thought my dog was a squeaky toy.
Speaker 2:
That's funny. He's probably going to barf for the next couple of minutes until whoever's at my door goes away. In any event, as an investment strategy, if you're coming in this space purely to create revenue, to flip domains and create income, it's also good, like I said, to look at the different ways to invest in the space. And one of the easiest ways to invest outside of just buying your eats, bmbs, souls, et cetera and flipping them is to buy the cow instead of the milk. It's the by the cow instead of the milk. So we've talked about it before with TLDs. Tlds enable you either to create a community or an ecosystem and issue names in the same way that an ENS or an unstoppable does. It allows you to be on the other side of it. You are subject to whatever that platform you buy that TLD from. You're subject to their technology and how quick they're able to build it, and a lot of it does require work on your end, but if it's something that you could perfect, for a lot of people it could become a cash cow. Freedame has actually retweeted a couple of examples and asked for a couple of people to post examples of some of the incomes that they've made recently from their TLDs, of some of the incomes that they've made recently from their TLDs, and it's impressive Like these TLDs really do have the capability to make their money back quickly and then, as the space continues to grow, you know, can go beyond that and especially depending on you and that TLD never know where that brand could go. It could be something that really can click. So that's something to look at as an investor on that side as well. Again, it could require a ton of work, but I think, even if you're planning on just sitting on a bunch of TLDs, eventually, as the you know, the greater ecosystem, the greater world, projects and companies start adopting Web3, you know, I believe, even those will become flippable, you know, no matter which platform they're on, because, again, you know, from depending on that platform's needs or that company or that project's needs, you know every one TLD product is not going to work for everybody Right. And then, lastly, coming from an investment strategy, and these are, like I said, these are just categories of products for an investment strategy that it makes sense to invest into and diversify into there's my squeaky toy, again Also Web2 domains. So, ironically, a lot of us who have come into the space, you know, via Web3 investing via our ease and soles and bmbs, have also been exposed to Web2 domain. Like I said, many of us are going to be coming out here to Namescom, which is primarily a Web2 conference, where not only are we exposing Web3 and what this new thing is to them, but they are doing so vice versa to us.
Speaker 2:
And why is it important for us to consider Web2 domains in our investment strategy and diversification? Well, the big thing is that the money is already and has always been in Web2 investing. So if that's something that you could figure out on your path to building this out, it can probably be quite lucrative and support your journey on your way there. And it's also virtually the same effort creating value in naming, creating value in digital identity. You know, whether it be web2, business, corporate digital identity or the personal digital identity that we use on this side, it does kind of take the same effort to put that message across and it has a cross audience. So naturally, you know, in diversification we're looking at the types of bags to build. We're not only looking at SLDs, your Es, your BNBs. I would consider looking at your TLDs to create your own mark and your own real estate in the space, and then also your Web2 domain, so you can start flipping, you know, some of those tried and true assets.
Speaker 2:
And then, moving on from that, that next category diversification as a development strategy. So that first category I'm talking about is just purely from an investment strategy. That's emotionless. I'm coming in, I've got a bag, I like the meaning, I want to turn $10 into $20. What things should I split my bags into? And why? Now, coming from a development strategy, if you're not here for flipping, what you basically need is what works best for you.
Speaker 2:
Whether you're a consumer or a developer, you need to diversify your bag so that the technology always works for what you're developing for. So, for instance and it really feels like I'm picking on a particular demographic, I'm not, it's just something that people can relate to but we have a lot of people who are, for instance, maxis of a platform called Handshake and although Handshake does have, you know, extreme capability, and I think you know more and more people are developing and trying to make the UI a lot easier to use. If you're coming into the space, you know wanting to invest in the TLD and wanting to build out a community and create naming and you're expecting that naming to work in the same way as you know a eth name or even you know a x or a crypto or a bnb. You're going to face a situation that doesn't work for you and so that's. But it doesn't mean that that asset is bad. It just means that you should diversify.
Speaker 2:
If you have a need from a development perspective, or if you're bullish on Handshake and you grab your TLD there but you need to utilize turnkey utility that somebody let's say a free name or even a decentralized web offers, it doesn't mean that you hate one platform because you diversify and you buy your TLD on another. It means you're strengthening, kind of the technological backing of the first asset by adding the corresponding utility with the duplicate asset as well. So diversification as a development strategy making sure that you have access to the platform that's going to give you the tools that you need or it's going to make your TLD usable or SLD usable in the way that you need it to be it should always come first if you're diversifying from a development strategy. And I think everyone should.
Speaker 2:
Again, we never know what new thing is going to come out. That's going to be the thing that changes the game for you even from a consumer perspective, thing that changes the game for you even from a consumer perspective. I'm not bullish on it. Well, if I had to pick it and I think I've said this before, you know, if I have to pick a platform, that's kind of my favorite, I mean, hands down it's FreeName and that's just because you know the relationship with them has been killer and I would love to use FreeName. You know, in my TLDs and my SLDs. Like I own winairdrop, I would love to use that on in a usable basis, like right now I use it, you know, as my display ID. But there's a particular platform that we also know that on Bullish, on Warpcast, it integrated, and is only integrated, with eth. So my username on that platform that I use every single day, my hand has been forced for that to be a eth. And that username on that platform that I use every single day, my hand has been forced for that to be a eth. And that's what I mean from a development strategy is, had I not diversified, I wouldn't have a usable name in that platform and hopefully you know that platform starts to integrate free name. But the point that I'm making is is your needs, your needs technologically are going to dictate you know kind of which naming services is going to become more valuable for you. And because we can't necessarily predict what that is, we're on the same side. Just spread out and get it everywhere so that if a platform pops up, you're good to go. And same thing like if projects are using this. You know projects that are integrating you know into dApps or communities. They need what's compatible or gives the features that they need based on their blockchain. So the last thing I wanted to say too, again for the maxis who are all in on one particular platform and say what's the point if my platform is gonna be the internet of web three and everything else is just a joke.
Speaker 2:
Don't sleep on devs Again. Devs are always devving. We see evidence of this all the time. What's best today and I keep having to stress that because we see this play out every single day what's the hottest thing today or the best thing today? Is it necessarily going to be the hottest or best thing tomorrow or the best thing for you?
Speaker 2:
Things become obsolete extremely quick in this space and every underdog is trying to develop to make themselves not an underdog. There was a time where sats names were pretty much just a novelty to have. Then they became usable, they became collectible, they became flippable. Now, with different platforms like Runes and things like that, that might actually make things easier to transact with and Un. Some people are now looking back and wishing that they had diversified and they had bought their names on that platform instead of fading it, because what works works, and that's all I can say is devs are always debbing.
Speaker 2:
Don't discount something. If you see something out there, diversify. If nothing else, diversify. So at least if somebody develops something cool, you can engage in the platform without being left behind and without scrambling. And then that ties in to kind of the last reason or that last category of why diversification, I think, is key, and that is for branding, and it's the simplest, but it's possibly the most important reason for why you should diversify in naming is to protect your identity.
Speaker 2:
At the end of the day, this is digital identity, and my advice to anybody is to secure your identity anywhere that it's important to do so, and we see more and more as the space gets bigger. As we interact with more dApps, as more people get rugged, as more phishing scams and things like that start to pop up, we see more and more how important it is to protect and kind of consolidate or unify our identity, and I know some we wish one day that we would have a universal ID that would work everywhere, but until that you kind of just got to lock it down everywhere, and I know that it's an exhaustive process but it is definitely worth it. Where should you do this at? I think, any platform or any blockchain or anywhere that you think that you can be cloned or the perpetrator that clones your identity can cause damage. You should definitely get the mains there. So, again, it doesn't matter if you're a Handshake Maxi or BNB or Soul or whatever it is. You should probably always get your Eath, because that's probably the easiest name somebody could run someone else with by pretending to be you. But again, diversifying and locking down your name everywhere allows you to be that identity wherever you're at.
Speaker 2:
Coming back to kind of like a practical use and a personal use, I think I've talked about reverse resolution before and how I use it on a daily basis, with monitoring options, if the platform that you're working with or that you're using, you know, has that feature where it'll display your digital identity, and it's something that means something to you, whether or not you're using it to prove who you are, that you are using it for provenance or for authorship or whatever. Being able to use that ID or having that ID on deck without having to scramble and look for it is also a big advantage. You know, I'm glad that you know I've kind of stepped up and done for myself with both WinAirdrop and iHeartDomains. Typically, any platform that comes out, if I think it's got any legs, I grab it so that if something is built on that blockchain or on that platform, I can be me consistently throughout. And that's a big deal for branding because it happens a lot. People get their identity stolen from one extension that they thought didn't mean anything and then that person's able to milk that extension for what it's worth on that blockchain because that person, the other person is not connected to it and that can really hurt.
Speaker 2:
Or, you know, you enter into an ecosystem, kind of after the fact, or get bullish on that naming system. You know, three or four months down the line and find out somebody else had already grabbed your name, got to spend a bunch of money to get it and it's important to you to be branded. So you know, a good way to stay on top of doing that is to kind of build that into your strategy off top when you're into the space. And diversifying by getting your name in as many places as you can. And again, like I said, it can be tiring and exhausting, but if you're early enough and have a unique name, it's really not hard to do. Unique name it's really not hard to do. And yeah, like I was saying earlier, this is just a quick space. I'm going to hop off to try to catch the rest of the E&S space If nobody wants to come up and doesn't have any questions or anything to add. Like I said, hopefully this space gave you just a little bit of directions of why to diversify.
Speaker 2:
Diversifying isn't a bad thing. Diversifying doesn't mean that you're unloyal, uh, to the platform that you want to succeed or that provides you the most value. It just protects you in the event, um, that either they don't which can happen, and, lord forbid, we hope it doesn't or you know it can help push you forward in the event that your needs change or in the event that you know the need to prove yourself or become identify on another platform becomes necessary. So always good if you're coming in the space of an investor to consider all the different options, to learn, do your own research. That's why we are here as a platform, again to learn about the different places you can diversify and the reasons and the benefits for why you may want to look at certain platforms like Handshake, because there's a ton of value for investing in Handshake.
Speaker 2:
I hope that this space didn't convey that there wasn't. But if you do want to learn more about platforms like Handshake and Decentraland and Freename and ENS and Unstoppable and the many others, soul with Bonfitas all of them have their different value. All of them I personally and professionally diversified in to learn about these. You know we've got all of our tech talks again cataloged on the website at iheartdomainscom. This one will be up there in the next couple of days so you'll be able to listen back to this. If you missed this or caught us kind of in the middle of it, uh, but yeah, uh, if you have any more questions, you can feel free, uh, to also message me or DM me here on Twitter or in Warpcast, which is where I'm most active and more than happy to again kind of connect one-on-one with my own personal diversification strategies.
Speaker 2:
Again, there have been several times for me personally where it's come in handy from all three of these perspectives, especially with the investment perspective. I mean it's probably kept IHeartDemains afloat, as many people you know are coming to realize. It's not easy to flip every domain name. Even though you're seeing sales of east every day on Twitter, it's not happening for everybody and a lot of us that don't have prime or grail names, you know we would never, may never, sell a name. It may take years to sell a name, uh, and we would never make any money in this space had I not diversified over to to tlds and, uh, you know, registering domains there.
Speaker 2:
So not only does it come in handy there but uh, again from the branding strategy, a lot of people like to steal my name. I've made it hard for them to do so, uh. So make it hard for people to clone you as well. That's probably the most important part of my diversification strategy. But again, thank you guys for attending another iHeartDomains Tech Talk and, yeah, look forward to talking to you guys. Next week Should have an AMA that I'll announce very shortly and, yeah, look forward to seeing you guys then Again, connect with me or reach out to me if you plan on being a consensus or a namescum. Looking forward to it, you guys have a great week.
Speaker 5:
Always do your own research. Yeah, and nothing comes free. So you know when takes a nice tip. I'm only playing, but uh, yeah, do your own research guys as well. Um, and obviously we're always here to help. So good night and god bless from me. That's my 50 cents thank you, sir.
Speaker 2:
Sound advice always do your own research, always stay learning, always stay building. Good night to everybody. Everybody have a good week. Thank you guys for attending another tech talk and hop on this ENS space. If you're bullish on domains and want to learn about that dot box announcement, I suggest you guys do the same. It's going on right now. Enjoy.