Creating Connections Outside the Bubble in the Era of Digital Ownership and Web3

Unlock the potential of Web3 Domains and Digital Identity as we weave through the latest developments in domain auctions and the game-changing GoDaddy x ENS integration. I'm taking you on a journey that promises to demystify how traditional Web2 domain names can powerfully converge with crypto wallet addresses, opening the floodgates to mainstream adoption. By dissecting the complexities behind this integration, we are not just talking shop; we're rolling up our sleeves to ensure every listener is equipped to harness their domains to the fullest.

During the Grammy Awards weekend, our team embarked on an ambitious mission to capture the attention of non-tech influencers and celebrities, translating the buzz of digital identity into a language they could not only understand but also get excited about. The episode peels back the curtain on our successes, the obstacles we overcame, and the creative strategies that are proving effective in igniting genuine interest within these circles. With a spotlight on education and personalization, we delve into the art of communication, sharing our experiences and the poignant stories that illustrate the profound impact of connecting on a personal level.

As we wrap up this episode, I reflect on the ripple effects of GoDaddy's bold move, which has offered us an unprecedented educational opportunity. Join us as we explore how to reach the 'normies' and ensure the evolution of digital identity and cryptocurrency is not just accessible but downright irresistible. From personalized digital identities to the power of NFTs in community building, we're committed to breaking down barriers, fostering widespread adoption, and engaging with audiences beyond the current market. Let's continue to build, educate, and inspire together, shaping the future of digital space.

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Chapters

• 0:06 Exploring Web3Demand and Digital Identity
• 8:43 Auction and GoDaddy DNS Integration
• 14:41 Importance of Education in Web Integration
• 24:02 Expanding Outreach to Non-Tech Influencers
• 32:51 The Challenges and Success of Communication
• 37:12 Communicating the Value of Names
• 46:05 Communicating Value and Creating Campaigns
• 52:14 Building Genuine Connections With Influential People
• 56:05 Crypto and Digital Identity Challenges
• 1:02:59 Effective Communication Strategies for Cryptocurrency
• 1:07:34 The Importance of Personalized Digital Identity
• 1:13:25 Education Promotes GoDaddy Integration

Transcript

Speaker 1: 0:06

["The New Jeeper Fiddlitz"].

Speaker 2: 2:12

Hello, hello and welcome everybody. We're going to get started in just a moment. As you guys come into the space, if you could please do me a favor like and retweet. Let's share this one out, get a few people in here and yeah, if any of you want to come up to speak, feel free to request a speaker roll. I got a little bit to talk about. There's been a whole bunch of news in the space and it covered a little bit of itself. Yeah, looking forward to this one. How you doing today, Chris.

Speaker 3: 2:44

I'm doing well. I showed up kind of tardy, I was in rush, but I'm here. It's good to be here with everyone.

Speaker 2: 2:50

It's all good. It's already been a pretty busy day for, I think, both of us. I know you and I spoke for a while. There's been quite a few spaces and a lot of chatter around the space, kind of give our input as well. But yeah, happy to have you here, as always. And yeah, again, if anybody else wants to come up to speak, I see, ivan, I'm grateful to have you here. Don't got to come up, but do still want to acknowledge the presence. Did pin a few things up at the top, so we'll be covering a little bit of that. But yeah, we will get started again in just a moment. So if you can all just share, like your retweet, if you got any comments or anything you want to ask, you can also feel free to just leave them right there in the comment section.

Speaker 3: 3:32

So yeah, yeah, I'm looking at the pen post here. This is going to be interesting. It's some very interesting things up top yeah.

Speaker 2: 3:44

And despite what you know I've had some of these conversations on other spaces this week and, despite what some people may think is coming off as bearish, I'm actually extremely bullish because there's, like this entire landscape that I feel is wide open. Just got to figure out how to cross that landscape and connect these dots. That's all it is. Opportunities there are plenty. Right, they were definitely setting up the tools and resources to make it viable. We just got a little communication error, but we can talk about it. Yeah, this is how we figure things out. We've all been a collective of builders from the start. Right, that's what building is. Building isn't we all got it right the first time, or one person came up with the perfect thing and everyone else goes away. It's we all build, we all contribute, we all criticize each other, we pick each other up Like that's what building is, and then collectively, we create this landscape. So you know, this is my part, right?

Speaker 3: 4:52

Yes, this man is definitely good to see it. I actually I don't think that activities and connection outside of the quote unquote bubble are discussed enough. So it's always refreshing to not only hear individuals discussing it right but actually acting on it right. And then you have the receipts to show that you know you just weren't speaking. So I think that that goes a long way.

Speaker 2: 5:15

Yeah, and that activity, you know, yields some interesting results, and that's gonna be the topic of this space today. You know it's my job, when you know, obviously, we go out and we do these initiatives. Part of that initiative is to communicate, you know, the results of that back to everyone else so that we stay informed, with a realistic expectation of where we are at, so that we can create a path to get somewhere else, to get somewhere else filming. So, yeah, I don't know if you can still hear me. I think your mic was bugging out a little bit. We might have to add you back up if you come back in, but while we are waiting on him, I'm going to go ahead and get the space started. Can you hear me, chris?

Speaker 3: 5:59

I can't hear you now. Can you hear me?

Speaker 2: 6:01

Yes, sir. Yeah, you dropped down and now you're back up, so I'm going to go ahead and start the space and open it on up, and then we're going to get into some of this opening news and touch on some of the biggest news that's out there. But yeah, for everybody that is coming in, I would like to welcome you to iHeart Demands in our Tech Talk Spaces where we discuss news, innovation, education and alpha. In the Web3Demand technology and digital identity space, we are your one-stop shop to discover, learn, buy, build and even, at some point, sell Web3Demand's digital identity, with a focus on integrity and education. We are here for the long haul, and you should be too.

Speaker 2: 6:43

As always, our Tech Talks are recorded and you can view our content at iHeartDemandscom, which is on our website. We do have a recording of our spaces embedded in there, so you can listen to it directly on the website or you can listen back to it on every major podcast player, including Apple and Spotify at TechTalkhost, and we have an entire archive of pretty much every Tech Talk. So yeah, as always, if you guys, anybody wants to come up and join the speakers panel, you can always request a speakers roll. I encourage you, if you're in the space to like and retweet the spaces. Let's share this out and, yeah, let's get started. Well, before we get started with opening news, I do, as always, want to introduce and give our gratitude to my co-host. How you doing, chris, go ahead and introduce yourself.

Speaker 3: 7:29

Well, I'll be brief and, for those who aren't familiar, I am Chris. I am the strategy director for Namertips. As always, it is a privilege for me to be on these Tech Talks and I believe this is going to be the first time that I use the word bullish. I am extremely bullish on iHeart domains and the exclusive education that I'm able to be a part of every week to bring to you all, because if anywhere along this journey, anyone has led you to believe that this digital identity space is just about the bags and the money that you generate, that is absolutely not true. This is for the people, first and foremost, and it's good to be a part of something that emphasizes that every week.

Speaker 2: 8:11

Absolutely. There's somebody's got to leave the groundwork Right. We're like I said, we're what's left over after the bags disappear, those who got their bags disappear, and I don't got a problem with it. I have no problem not being a predator. It feels good to give something right and given something, despite, I guess, the perception giving something isn't not lucrative. Just find your lane. Find your lane, find your cause. You know, make it work for you, but don't ever feel bad for being an educator. All right, let's get into the first part of the opening news.

Speaker 2: 8:47

In the first part I'll be super brief about Just want to remind everybody I think in the last spaces I touched on kind of the timeline of what we have going on. You know, really short term in I-Heart domains. I know prior to going out to this Grammy event we have made the announcement of our partnership with the GBM and the auctions and so a few people have reached back out asking you know when is the auction going to happen? I had briefly mentioned in the last spaces that we would conclude or we would resume marketing and the signup process for these auctions. You know, once I got back from the Grammy event. So the process for that is going to start is going to begin next week, as I mentioned then.

Speaker 2: 9:32

It's going to be in the form of a Google form, so I'm going to pick individuals that will participate in the auction. You would get a Google form that will outline pretty much everything that's in there, so the broker's percentage, all that good stuff, and even it will have the option to set up a call so I can walk through the platform and how it works, like whatever you need to make you feel comfortable about brokering or about sending your asset to this auction. As you guys know, I've always been, you know, kind of an open book there. So, in any event, you'll get this Google form. You'll be able to submit whichever name you feel has the most value to you, and then we'll work on figuring out, you know, what value to list it at and all that good stuff.

Speaker 2: 10:10

So, once this first auction to be a success. We've already done the AMA with GBM, so if you guys aren't already familiar with them, you can go ahead and go to that content archive, listen back to that. But yeah, super excited about that. So look forward to seeing more or seeing our focus shift back towards the auction at the beginning of next week. But you know, for obvious reason, we spent this week talking about, you know, that Grammy event and so, yeah, I don't know if you want to chime in on that at all, but if you don't, I'm going to go to the next one.

Speaker 3: 10:42

Oh no, no, I'm listening. I think I think you laid out the auction well during the GBM you know session and I look forward to seeing what names you know come up for the auction, because I think there's no better entity and individual to curate, you know, one of the first auctions that we're going to see in Web three, because it's a whole auction culture that has to be sculpted. So, you know, I just look forward to you know, just seeing how you really set things into motion, because I know there's going to be something spectacular.

Speaker 2: 11:18

Yeah, and you know I've had quite a few conversations ever since. You know, first, announcing we're going to do this auction and you know, almost every submission, a person that reached out, you know, reached out with their bag and names and there's some interesting ones out there and I'm glad to help them convey the value that they saw in that name and, you know, hopefully it connects right. This is again, you know, we're here to build something valuable and it's not just passing off a name to another person, but it'd be good to see it get into the hands of a person that really wants it and knows what to do with it and sees what you saw in it when you registered it. It's going to be cool to see some of those interactions right, yeah, and that's important.

Speaker 3: 12:00

I think that what you're doing with the auction is helping the value dynamic become more real right, so to speak, Because you know we've seen a lot of speculating and I think a lot of people are fatigued with the speculation, right. And so now with the auction, it's not just, hey, put a name on a platform and see how much it goes for there's actually a buildup to introducing it to the public via the platform. So one thing I do love that you touched on was setting up the call right to have the conversation. That's something that most web-to-auction platforms or none of them do, for that fact that you just pay the fee and list the name. So the fact that you're going to speak with the actual holder of the name and, in the process, educate them and be educated, you know behind the reason for why they're offering that particular name, there's just so much value to come out of that. That's the point that I'm making. So kudos to you. I think I'm gonna throw a couple of hearts and claps up for you.

Speaker 2: 13:00

I appreciate the love. Yeah, you kind of get a free little console to come with it. I do. I absolutely want to understand, you know, what you saw behind that name and it definitely makes it easier to convey that to someone else, Like if you see value in it, we ain't alone, Like there's a ying for every ying, there's a match for you out there somewhere. So we just got to figure out where your head is at so we can find somebody else on the same page.

Speaker 2: 13:26

So, yeah, I definitely want to have those conversations. It also gives me a chance to get to know people too. You know, most of the people that have reached out are people that have been in the space for quite some time. So you know, just because let's talk right. So yeah, again, look forward to those Google Forms coming out very shortly. But yeah, let's talk about kind of what's been. It's not even an elephant in the room, because this has been big news, but it has been the big topic kind of on on everybody's radar and I'm going to kind of join in and fading the.

Speaker 2: 13:59

The Robin Hood Metamask news We'll jump into that at some other point. And even the unstoppable the naval DNS set. I mean, y'all go ahead and dive into that at some other point as well. Those are complete different spaces or those would be spaces all on their own, but the GoDaddy DNS integration, yeah, so that's a go for it.

Speaker 3: 14:21

No, no, I was just saying yeah, that one.

Speaker 2: 14:25

Yeah, and I want to go through the integration from a technical standpoint. I want to go through the announcement so that people understand it, so you can come back to it and play with it how you see fit or get the value from it that it offers. But for anybody who has missed the announcement, godaddy recently announced that they are now allowing you to connect your regular Web 2 domains provided that they are domains that are hosted using their name servers to a crypto wallet address using, basically, the DNS sector GASIS DNSX function within ENS. The process to do so is well so and I'll talk about that in another part of talking about this but essentially what that has done, it has opened up the ability to use a name as a crypto wallet address, essentially to GoDaddy's entire consumer base. It also creates the narrative that we hope expands to other people that offer these regular domain names. That's the hope that everybody catches on to it everyone with thecomnetinfo etc. And says, oh yeah, I can get a domain name. So that is the big part of the announcement. It's getting the attention it deserves within our space. It's getting the applause that it deserves within our space. It's humongous integration.

Speaker 2: 16:00

Getting to the second part of, I think it's an important part of the discussion about the integration, however, is what does it actually do for adoption of Web 3 domain names? A couple things. The interface to get started with integrating or with plugging in your Ethereum address and GoDaddy is extremely simple. It is so simple to the fact that you'll miss the fact that you still have to go into E&S and enable the DNS second hat-in or enable the domain name that you're importing on that end. It doesn't even give you a link to do so and it still requires a technical process, but it's missed and it's easy to miss. I've been extremely vocal on some of the spaces. Again, this is 100 percent, not to take anything away from the utility, because it's still there. It's going to be there. This is now a rallying call moving forward, like what do we do with this info?

Speaker 2: 17:10

Because the disconnect here is, let's say, millions of people right now heard that news. Let's say GoDaddy sent out an email to everyone. They were like oh yeah, I've been wanting to do this crypto thing. And let's say they did go here In order to get a crypto address. You just need Coinbase so they could have started there.

Speaker 2: 17:29

Let's say, they did plug in this Ethereum address and they thought that was the end of it. Or if they got past that part and saw that they needed to still import it into or interact with it Within the E&S, the manager itself, what is there to show them how to do that? That has been my criticism and, like I said, more of a rallying call to let's start making some content to show people what to do. Let's amplify this news and make it as big as it's supposed to be by continuing with that onboarding process and creating things that will make the average person that does have one of these domain names want to turn it into a crypto-all address. They put the utility there and I believe, as Chris was about to mention, they told us it's on us to educate. How could you not think education is important? Go for it, chris.

Speaker 3: 18:25

Yeah, I'm going to be honest with you. I think that it's a major development for this space, but we can't negate the fact that, after this last season of the turmoil that we've seen in the blockchain name space, that some folks are just they're desperate to latch on to anything that seems, or even feels, like progress. This is progress. I'm not saying that it's not, but I just think that a lot of the key details, like the interface, like you said on GoDaddy, is very simple. It's like Bing Bang Go literally two steps.

Speaker 3: 19:00

My only thing that I look at with GoDaddy is that I'm like you guys are a big corporation, publicly traded, and you all didn't think to put a disclaimer on the crypto wallet page, just letting folks know that, hey, just because you can use your domain as a wallet address does not mean that crypto trading and buying is permitted in your territory. Click this little box to just let us know that you understand that they didn't do that. I think that that's something that they need to tackle immediately. But you made a very good point about the fine details.

Speaker 3: 19:36

I think that people are missing the importance of including the fine details, because what they're trying to leave with is make it as simple as possible for the public. But sometimes you can make things so simple that you leave out the most important details. It just seems like when you broke it down, you have to go through the ENSI to explain pretty much, make the integration complete and foolproof. There's no link on the GoDaddy website. It's like there's more to be desired. I guess I'm just saying so, yeah, I think. Do you think that within the next couple of days, or if they hear enough whispers, do you think that they'll do something about that? Or do you think that it's like literally up to the ENS community to fill in every gap that might exist?

Speaker 2: 20:25

Well, there has to be education. Again, the process okay. So the process to connect, or at least the majority of the process to integrate your domain name with your ETH address is extremely simple on GoDaddy, so that's not difficult. The process of even getting a crypto address if you use a centralized on-boarder like Binance or cryptocom or Coinbase, is not hard. The average person can even figure that out right. But to do this DNS sec, that's a whole different thing. You now need to figure out how to download MetaMask, manage private keys, connect the wallet to a D app, you're asking.

Speaker 2: 21:10

It's a completely different learning curve and I'm not saying that the people who are capable of getting halfway here aren't capable of going the other route. It's just who's telling them that they got to go this whole other route and making it easy for them with education? Like, seriously, you think they just going to figure it out on their own and that's the kind of again, it's more of a rallying call of we did a good thing, a great thing just happened. Hell yeah, now what? Now you use this to on-board, right, and on-boarding isn't just wishing and making music videos, on-boarding is now. Do you have when you talk to somebody that you know has got a domain name. Have you connected this feature yet? Do you know what it is and showing them how to do it?

Speaker 3: 21:56

Like, yes, exactly. Like what do you say? Like, what do you tell that person that has this domain? They're one of the millions upon millions that has the king of them all, a dot com domain. How do you explain that to them and say, listen, this is how you get more out of the name and this is how you use that feature?

Speaker 3: 22:14

That's why I think we're entering a season where people are going to wake up and they're going to recognize that there's no way around the education. There's no shortcut, right? And the crazy part about it is that those who take the education sector of Web 3 by the horns are going to be those that control the narrative for a very, very long time. Because, believe it or not, when you teach people, they feel indebted to you. When they learn, when they learn, they become loyal to you, they invest, they give you their trust, right, and so if these educators are leading people in a direction that maybe some of these other namespaces aren't, then there's going to be an issue, right? So I think that a lot of, regardless of whether you're a Web 2 or Web 3 name provider, you have to make it a point to allocate time and resources for the education part of things, Because this is not going to be something that people are just going to be able to run to AI and just say tell me how to do this.

Speaker 3: 23:15

That's not what this is. You have to help people understand. Where does the intersection of this new technology that's blended with an older technology? Where does it fit in in your day to day life and how does it fit in with what I'm actively doing? Because you know, there does. I think, for businesses, that education is going to be really important, because I don't think anybody with a business is going to risk, you know, especially in this day and age of bad links and, you know, hacking and all of this other stuff, I don't think that a lot of people are going to just kind of like, try their hand at it unless they really like, want to do something that involves crypto. I don't think people are going to really try their hands at it. I think they're going to be very apprehensive about it and the education is the only way to get them away from that.

Speaker 2: 24:02

Yeah, and so and this is I'm glad we I kind of did this on purpose to start with this, to kind of lead into, you know, our main topic, because there's going to be some people who are going to hear this right now and they were like, what is this dude talking about? Like I educate, I do my thing, I do spaces, I'm grinding and we all and so kudos to you. Like I'm included inside of this bubble of education that we've been putting out there. We've all been doing an amazing job at it. But I did this experiment last weekend that I and I wanted to do this on purpose. It was part of this initiative that I called nerd merch.

Speaker 2: 24:39

I've been talking about it for quite some time and there was a lot that I got out of.

Speaker 2: 24:44

Going out there, a lot of specially gave me a view of where the education we've been creating has been going or not going, and part of the experiment was well, how do we translate everything that we've been building and saying we're bullish on here to regular people to get them to want to care about it, and I learned quite a bit from it. So, yeah, so the purpose of this space is today to kind of continue on from the, from the go daddy and s news and, like I said, you know I'm, you know, going to continue preaching and again, we're all kudos to everybody doing our part. I just want those who have the ability to do their part outside of the box to start thinking outside of the box, because you know we're doing an amazing job educating each other, but if we want the space to grow, we kind of got to get some extra people to hear, if y'all know what I'm saying. So yeah, without further ado, before I get started, I go for a dress yeah, you know I'll be brief.

Speaker 3: 25:41

I want anyone who listens back to this to understand that it's it's not just like a random critique, you know, it's more of a constructive critique.

Speaker 3: 25:50

Nobody's discounting any of the work that anyone in the web three spaces done to move the space forward, but I think that a lot of folks, like you said, are just getting comfortable with this idea that just doing the spaces and kind of speaking to the same individuals is enough.

Speaker 3: 26:07

Right and, like you said, you're getting ready to go into a situation that you, you actively like, you went out into the real world and you connected to with real people, not implying that anybody in with three is not a real person, but you get what I'm saying. You went out and you connected with real people and you you got some intel and you said you know what? Okay, I'm going to take this back to the people that I know are gonna listen and be able to apply this to move the space forward. So, yeah, anyone who listens to this, this is not about discrediting the work that has been done, it's just it's saying that, listen, we have to do better and in order to do better, we have to know what areas we have to tackle, and this space is a good place to you know. Go over that.

Speaker 2: 26:52

Yeah, and in lieu of real people, I'll use the term normies. I guess we've all been comfortable using that to differentiate, you know, the tech conscious from from those who look at. It's crazy when we talk about it at Thanksgiving. So we'll say normies. But as people can see in the topic, it is how small is our bubble? Again, just to remind everybody, if you've seen any of our recent posts, we recently attended the Grammy Awards weekend. There was a lot of events that happened pre pre the awards show. We were lucky enough to attend one of them. I talked one of my good friend that runs an exclusive lounge down there into letting me pitch tech and you know she did it and took a chance. So big shout out to her and it ended up being a huge success. And then, by the way, just just to plug this in, I will be attending more events as part of this initiative. There are still going to be sponsorship opportunities available, so reach out if you want to do this work.

Speaker 2: 28:00

But anyway, the purpose of this initiative and this experiment, as I mentioned again, was to introduce the opportunity of with three digital ID and domains to influencers and stars to create, you know, a dialogue that might lead to adoption in the near future. My theory was, you know, if we want to get to normies, then you know influence, who influences them, and then, hey, maybe you know that funnel effect will start onboarding people and especially if you know these influencers are able to use it in a very constructive way or creative way that actually brings value to their community. And that's the purpose of, you know, our education and guidance. You know we can actually really put some real use case and value out there that makes people actually want these for real, for real. So, yeah, what I'm going to do, like I said, that the experience taught me quite a bit. And also let me shout out, first of all, free name. Free name sponsored or co-sponsored this trip out here. Not only that, but they said Eleonora, who was part of their team, out there, to stand there with me. This was real work, let me just put that out there. This was two straight days, ten hour days, person after person after person. We got to shoot our shot with almost 200 people. These are all celebrities and we got to explain to every single one of them, or at least got to attempt to explain, why they should want web three digital ID. So big shout out to her and again shout out to them for co-sponsoring this. But this initiative caught me quite a bit and so I wanted to touch on those points and then we can kind of discuss each of them. But this is my outlook.

Speaker 2: 29:40

Like I said, from talking to and so the people that attended this particular suite, the majority of them were in the musical field, as this was the Grammy Awards. Almost all of them well, all of them were either currently nominated or had been previously nominated or were already Grammy Award winners in the past. Like we got to meet superstars such as like one of my highlights is I got to meet Robert Trujillo, which is the basis for Metallica. Like that is a big, big highlight for me. And not only that, but I got to reunite with Pentatonix, who I met like eight years ago back when they had first started to becoming famous, and now they are also superstars. There are a lot of people that I got to reconnect with, but the majority of the people that entered the suite, as I said, were either Grammy nominees present, past winners past, and then some of them ended up becoming winners that weekend. So Metallica obviously won another one that night as well as, I think, janet Robin-1-1. She was a very nice lady, actually had an extremely good dialogue with her as well, and quite a few others so, and you can check out the poster, see how those people work. But we're talking to these people.

Speaker 2: 30:54

What first, I think, surprised me, and I think a lot of us assume, is that people who influence they should obviously be in the know of things before, like I'm in the know, right, like, or they should have a team that's connecting into this, like, but they should also if we think something is cool, like there has got to be some connection, right. It's just we haven't had that conversation yet, but as soon as we do, it's going to click. And the first and most obvious thing is that there was a huge disconnect between what these things even were or why they had any value. Like it wasn't obvious at all.

Speaker 2: 31:32

I was in a suite with luxury products from Japan with these people were getting stem cell shots right there on the spot.

Speaker 2: 31:42

There was a lady that was doing makeup and another one that was fitting for gowns on the spot.

Speaker 2: 31:48

And there's me standing there talking about I can give you your domain name on the blockchain and you want to talk about confused looks not, as it didn't seem like no one understood what these things were and it didn't turn into an aha as soon as I explained it. Like it took work for me to get anywhere with anyone, and I think that's the big misunderstanding that a lot of us have is that we think, because the tech is cool, we're just one conversational way from that person being like where's my name at K, where's my, where can I get my ETH to send that to you? No, we, we got work to do. It clicks with a certain demographic and congrats like we're. It like where the demographic it clicks with and unfortunately, our demographic has been the one that's been continuously provided a liquidity to all these new projects, that we're been the one that's been bullish on all the big news that's coming on about these big projects, but it ain't getting outside this bubble. Go for it, chris.

Speaker 3: 32:51

Now listen, man, I love the fact that you said that it is real work. Like you know, we had an opportunity to speak a couple of times while you were out there, and it you have to you because you're investing energy. For those of you who are not familiar with what a lot of these in person events and dialogues come with, oh, it can be draining at the end of the day, because when you connect with people, every person that you come across is not going to have good energy or be receptive to what it is that you're saying, but you still have to double down and move forward and, completing the mission, I want to highlight something that you just said. You said that it was the Grammys, and many of the people there were musicians, which mean that they were primed to do what listen.

Speaker 3: 33:41

So, as you go more into this, I just want everyone to stick a pin in that, because these are not people who are just visual folks, like they're listening to the details, and I also want to give you your flowers, too, again, because just anybody can't be out there communicating with individuals. So the wonderful voice and dialogue that we get in these spaces was likely the same thing in real time. People were getting at that particular event. So just keep that in mind, because your education is an art and it's a formula to doing it and as you're going through the points, you're providing folks the formula to do it correctly.

Speaker 2: 34:20

Yeah, and I mean I don't really like giving myself flowers, but I do got to double down on the. It does take a certain type of individual and I'm sure that there's more out there to make this make sense to certain types of people. Like I'm blessed, right, and I've explained this to others as well Like I'm known in this space, I've been doing business in the celebrity space for quite a while. I used to be a celebrity fashion designer and I've got contacts that will be friends forever. Quite frankly, I've got superstar friends that, like I can go spend the night at their house, and these are people who you'll only see on TV. I'm dead serious. You could Google my name. But the point is is that it's they're looking at me with the crazy face, like why are you doing this? Because they're taking me seriously, because they know I'm a serious person. I wouldn't invest my time in something trash. So, again, it's got to double down on it. It does take a certain messenger in order to deliver this message. So, again, any of you guys who are trying to actually reach real people reach out to me and we can at least talk about the work, and I'll talk a little bit more about that kind of. At the end, but again, like that was, that was.

Speaker 2: 35:33

The most obvious thing that I was getting was that it was an uphill battle with literally every single person. Like you said, it is exhausting. There does come a point where you're just like you know what, what am I even doing here? You see the excitement, the excitement and smiles on their faces when they're getting something awesome right across in front of you and you're like I got the best thing in the room and I came at it with a couple different approaches, which is another thing. So, and just to talk about this a little bit before I get to the other point, it was a so, as I mentioned, it was a huge success because, even though it was a battle, even though it was hard, did I connect? I really, truly think I did, and it was as a result of being creative.

Speaker 2: 36:18

If anybody watched the video, you know I started creating the narrative that I'm giving the gift of tech because it's something that's just easier to absorb than trying to get them to absorb what the tech is. Just you understand what tech is and get something that works technologically cool, get home and figure it out later and then, when they would come up to the booth. I would try to appeal to them to get them to open their mind. So I would say things like what do you give somebody that already has everything right, because you know you're a superstar, you got everything. And they would say what? And I would say something to do or something to learn, and then I would just launch into the.

Speaker 2: 36:53

Have you ever dealt with anything on the crypto or the blockchain? Have you ever seen the news or wondered about what's that scan? And then I just wanted to talk to a conversation about it. But again, with everybody, I had to be a little bit creative. But, yes, I do believe that we penetrate it right, obviously, because now we're starting to get results from that coming back, from the people now reaching back out. But again, that was the biggest takeaway was I was extremely surprised that people that really influence what we interact with, the very people that are the biggest you know entities or accounts on Instagram or Facebook or Twitter, and they have zero clue what we're doing in this little back bubble of Twitter and Telegram, and I think a lot of us just really thought that it would be obvious, like they just didn't know we had their name yet. So you know, just a little reality check for y'all out there, we got a lot of work to do.

Speaker 3: 37:49

Listen, that's what I was getting ready to say. That was a revelation moment, right, and you gave everyone a little bit of a script there, but I love how you laid out when they came up. This is what I said and this is why I asked this question, because it takes again. It's education, and where there's education, there's a teacher and anybody who knows anything about teaching. There's a curriculum, right. You got to have.

Speaker 3: 38:12

You got to introduce the message and the lesson to the student in a way that's digestible, right, and so it sounds as if, like you laid this out beforehand, you didn't just show up and say, hey, I'm going to start talking to folks and what I think is very interesting. It's kind of hilarious, but at the same time, it speaks to the amount of dedication that you have. You were in the room with other distractions, clearly, like people were getting. You know they were getting shots and things. So, as someone who's been in a similar situation, I can imagine how that felt, but you pushed through it. I think that that's one of the reasons that you likely had one of the most impactful presences there, because you had to appeal to the mind and ultimately, to the heart. Pun intended, right. This is an eye-hard domain space. You had to appeal to the heart and it just made sense that you would leave with being personable, and I'm looking forward to hearing the results that came from you doing so.

Speaker 2: 39:17

Yeah, bro, the shots were happening right next to me and I would look over to it, I'd look, I'd be like yo, you really going to let them stab you like that. It was a funny thing each time. And even like on the other side of me. So my friend really did me a solid, I'm telling you, because even on that video that you saw, they only had six spots, you see, and she purposely put me in one of those spots. You get what I'm saying.

Speaker 2: 39:43

Like there, the stars aligned to get this message out, and I'm extremely thankful for that. But, like you said, yeah, there was a lot going on around me and there was, you know, there was some quite famous people in there and I'll share more pictures in a little bit, but it was, it was definitely an experience and I look forward to doing more like that. Like there's there's quite a few other things that I have in mind that, as part of this initiative to keep making that progress, I want to go ahead and jump to the next point and, before I do, just want to go ahead and reintroduce the space. Everybody, we welcome everyone, welcome to our tech talk spaces. I've pinned a couple things at the top. We've already gone a little bit through the GoDaddy and E&S integration, but if you want more information about that, I have pinned E&S's tweet up at the top and right now we are discussing how small is our bubble and kind of recapping my recent trip out to LA during the Grammy Awards weekend with our Nerd Merch initiative. And so, yeah, the second point, that so for some people you know the conversation or at least the you know the value proposition behind digging further. For some people it was pretty easy, right.

Speaker 2: 41:00

For others, I kind of had to, like I said, be creative and try to appeal to things that I think would have made them you know, or would have triggered them, and I think one of the things that we think will trigger people is fear, and so, just like you know, I think we all thought would be effective, I put the fear out there to a few of them that you know one of the obvious benefits and you know the thing that you don't want to happen is that when you go to get your name, it's gone and it's taken by somebody, and then that somebody is going to be, you know, squatting on your name and holding it hostage and you'll have to pay more for it later. So you know that fear tactic you need to go register it now so that somebody doesn't hold it hostage and sell it to you for more money later. And as effective as I think a lot of us think that that may be. The reaction that I got from those who I did go that route with was pretty much like so how they're going to be me? Like like they looked at me as if they couldn't figure out how a person that owns a digital thing, that's an NFT, in any way, shape or form threatens their identity or existence. And in two or three minutes, I mean, you can't really communicate that. But my point is is that the fear of not having one of these things or not owning your name on the blockchain wasn't a factor for them at all? Like that that I don't think, as many people are looking for their name and just waiting for you to list it a little bit lower so that they can finally become onboarded and then, you know, tweet it to their 10 million fans.

Speaker 2: 42:49

I don't think them people's out there like that.

Speaker 2: 42:51

I think a lot of us think, because we own, like Paris Hilton East, that Paris has, you know, her whole management team looking at your portfolio, just waiting for you to finally put it up for sale or, you know, drop it from 100 E to 75 E.

Speaker 2: 43:07

Now they're looking at you like what the what is that? And unless you give it to me for free and pay me to tell people about it, like cool, enjoy it, like that's kind of the attitude that I was getting back in, rightfully so, and that's because the value of what these things are hasn't been properly communicated to anyone. The value isn't, and I think we assume the value is transacting crypto, but most of these people don't even understand the value of crypto. So you're talking about using one alien asset to transact another alien asset and there's a disconnect between both of those assets. I don't even want to use the analogy I was going to use, but there's a whole bunch of foreign products out there that people obviously have a disconnect with. It's like I don't want the first thing, so why would I want a tool to help me manage the first thing? Go for it, chris. You know what?

Speaker 3: 44:08

And you just said that. You just said something that I hope every have resonated with. Everyone is here and that listens back to this space. You talked about conveying the value of a name, and we've talked about away from the spaces and we might have to do one in the future about what were the results that we did with the young people. You need not lead with the value of a name. You need to lead with the power of a name, right? Because the reality of it is that you were in a room with people who and we talked about it away from the space there's a lot of vanity, right, and people.

Speaker 3: 44:48

There are people who really care about their names. They're like, I'm one of the biggest names in whatever industry without that. So, unless you're telling me that this name, if I don't have it, it's going to, if I don't have it, it's going to take away from what I already have, or you're telling me that, if I have the name, it's going to multiply what I have, if you're not telling me either one of those things, then you only have a few minutes to say what you're going to say before I move on, and I think that that's why this was the perfect this. I'm not going to say it was the perfect, but it was one of the perfect scenarios to go into and speak to people who understand the value of their name, even if they don't necessarily appreciate it. They know what it affords them in the industry that they're in and everybody's familiar with the internet. They're familiar with social media and social media handles. So, although it's foreign, it's not super foreign, and I love I love the fact that you highlighted that the leading with fear tactic is something that wasn't effective, because if you visit some of the domainers' websites on the web too, some of them use that exact tactic, like word for word, like they'll sit there and they'll say if you don't get this name, somebody else is going to have it.

Speaker 3: 46:05

And the reality of it is the internet is really too vast for people to conjure up enough energy to care at scale. So a lot of people have this idea that I'll just wait until it taps me on the shoulder. If it doesn't tap me on the shoulder, then I'm just going to leave without a sight out of mind and it's not a problem. So then, if you're bringing that possibility to them and you're discussing it, it almost seems like you're positioning yourself to sound like the person that will perpetuate that happening, and you want to avoid that at all costs. So you want to let them know that you're not only offering them value, but you want to empower them. So that's why I say leave with the power of the name before you leave with the value of the name.

Speaker 2: 46:47

You know that perfectly. Now hits what I was just about to say because, again, my general outlook was I'm extremely bullish, what was getting a good response. So fear obviously wouldn't give me nowhere, but what was getting me the best response and I mentioned this in earlier spaces as well was when I mentioned the value proposition of being able to use these as a part of pretty much they program. Right, use this as a tool to build a community, to incentivize a community. I started going into NFT technology about how they could use it to create fan clubs and groups and token gate them, and this is where people started to light up because they obviously understand that the value is in their consumer base, ie the normies. So I saw extremely good results communicating with them that way and, like you said, you know you communicate with the value and that is the value. Right, that's the value for that demographic and so that got me better results.

Speaker 2: 47:50

But it taught me a few things. Right, if fear doesn't work and the value does work, well, that value worked for them. How do we communicate their value to somebody who doesn't have a fan base stuff? Right, I mean that person can communicate the value to that person. But then you got somebody the rando, how do we communicate value to them? Because, still, the person who is just going to work every day at Starbucks, that person also has a disconnect with needing a crypto wallet, unless you teach an amount of gamble with, with, with, uh, with Poo Coins or whatever, not, I mean, those are the people that come usually from, but, but the point that I'm making is is that there there's still a disconnect for the value for each demographic of people are leading to start creating what that is and communicating that and creating campaigns.

Speaker 2: 48:37

You know that, that target that, because that's what it showed me right, if you can figure out what actually ticks these people's box, it's easier to have the conversation.

Speaker 2: 48:46

So if you would think that we would stop using this cookie cutter model of running just the basic spaces and putting stuff up on, on, on on open seat and hoping that our names, we would think that we would need to think outside that box to start creating, you know, curated campaigns to create value for the groups of people we want to come in. I mean, because the very names that you're holding, all those names, you got to meet the person on the other end to want them to sell them. It's just, I don't know how I'm not making sense with that. Like they're, they're in your wallet until you can get that other person to want to buy them, and how's that working out for you? So let's uh, we, we got to collectively figure out, you know, the, the, the education that connect the dots, that can, like I said, amplify the news that we were talking about earlier, because right now we're we're the only ones that heard it.

Speaker 3: 49:35

Um, and, if I may, you know, in order to connect with those people who don't have those followings and they don't have those, uh, you know, those established infrastructures to protect. You know one thing that the thing that bridges those two worlds is the fact that there are people who have it and there are people who don't have it that are trying to get it Right. And so when you connect with the people who don't have it, that are trying to get it for them, it's for them. It's more so about the positioning of themselves, so that they can thrive right and so that they can succeed. And that's where a lot of people who don't have it tend to be more receptive. If you come to them and you say, hey, I have something as a solution, I have something that could go ahead and, uh, allow you to earn right Cause people like the incentives. If you tell them that it's going to make them some money and it's going to protect them and it's some education a part of it, they'll sit there and they'll ride with you, right, um? And I think that the fact that you highlighted that when you spoke to a lot of these uh, you know these influential individuals you explained to them, the token gating, the, the, the community, because they understand the value of their audience, right, and they understand that, in order for them to continue on the trajectory that they're on, or rise above it, that audience has to grow, that audience has to be more committed, right, and it's a fight right now. Anybody who has a platform or audience, they're fighting with, the, the next person that's building a platform and audience. Like, um, there was a situation pardon me, my son is in the background Um, there was a situation with a model and, uh, she, she's a very decorated model in the modeling industry, but she was up in arms not too long ago Cause she was saying that she didn't feel that Instagram models were.

Speaker 3: 51:24

You know they were. She didn't feel that they were real models, right, the reason that that's even worth mentioning here in this discussion is the fact that I'm pretty sure the Instagram models feel differently, right, but the fact that a matter is, they're a factor, they're a factor in the grand scheme of where things are headed, and I think a lot of people are waking up to the fact that, right now, the, the comfortability that they have, the coasting that they were able to do before now and they didn't have to worry about their toes being stepped on and they just knew everybody was going to keep coming back and spending their money because they were just who they are. They know that they don't have that insulation anymore and a lot of people are waking up right now and recognizing that they have to do something to protect their brand, to protect their likeness and, at the end of the day, be insulated for the future. So you know, yeah, that that I'm glad you, you highlighted that with them. So what, what were some of their responses when you provided or you introduced them from that angle?

Speaker 2: 52:21

Yeah, well, like I said, the prospect of being able to do more with their community. There was quite a few people that even shared with me like personal bit, like so that I've met a lot of celebrities of my time and some of them quite frankly like, or some weirdos, right, I'm just going to keep it on it, but every now and then you meet quite a few of them. So I won't even say every now and then. You meet quite a bit of them that are just genuine, real people that actually do want to connect with people and care about their fan base, right. So like, for instance, the gentleman Anthony bless, like we were having a conversation about what he's doing on his personal time with, you know, with a martial arts studio and potentially want to do things to add value to the community is building there, and he's doing something that's literally, you know, supposed to be carrying on Bruce Lee's legacy with that style of martial arts. Like it's a big deal.

Speaker 2: 53:16

And I met also I cannot say his name, he is, he is from Asia, he is a ballet dancer, like a world class ballet dancer, and we connected quite a bit Like there was a lot of people that because they saw that I was coming from a genuine place on how this could help people and their vibe was on that same page, that we were able to have a conversation just on that wavelength and it became about more than just me having to explain the tech. They were just listening to me because they were receptive to the fact that this could be like a good thing, and they were good people and I was giving them good vibes if that makes sense.

Speaker 3: 53:52

Man, listen, you just, you just said something. I hope everybody caught it. People who help people are able to connect with other people who intend to help people or like to help people, like you just said something, because it's it's it's another version of that that people tend to use when they say hurt people, hurt people. In reverse, people like to help people, gravitate to people, like to help people. And you said something. You said you have. You came in contact with someone who is in the entertainment realm but has a martial art studio. Right, and that martial art studio, you only have a studio so that you can train people and teach people, right. Education. Then you highlighted the fact that they're carrying he aims to carry on Bruce Lee's legacy through that style, carrying on legacy, name, reputation, right. Then, on top of that, when you reference the ballet dancer the ballet dancer, art form, expression, right. Identity. It's certain common denominators there, right? This whole idea that just just money. You think that's going to do? You think that's going to bring people in? Absolutely not. And you have it at the top of this space. How small is our bubble? I'm going to sit there and answer it. It's small enough to pop Right. We don't want to sit there and we don't want to get too comfortable with this idea of bubbles, because remember there was a dot com bubble, right. So we need to go ahead and exit the bubble on our own versus the bubble popping. And then now we're all looking at each other like, how, how did we get here and what you just stated?

Speaker 3: 55:28

You just stated something connect with people who are teaching other people, right, and then if they are connected with other people which most people are the message is going to spread, right. They say word mouth is the best form of advertisement and it sounds like everything that you did during Grammy weekend epitomizes that. Right. I think this, I mean it's highly commendable. I want to commend you and I'm pretty sure quite a few folks in the room would do the same because you, you did something that we can believe it or not that I think we're going to see more people try to emulate.

Speaker 3: 56:03

I'm just going to be just straightforward about it.

Speaker 3: 56:05

People are going to listen back to the space, they're going to try to find a situation to find and get behind, and then there's going to be a lot of people who are going to see that is going to fall flat, and it's going to fall flat because they don't have the people at the forefront of their initiative.

Speaker 3: 56:19

Yes, you might have millions of dollars to go pay a celebrity, but ask the folks during that last crypto bull run how that work, because there's a lot of celebrities who are treating the blockchain and anything dealing with crypto like the plague. Because that last run, when everybody is going to fall flat, the last run when everybody wanted to endorse everything, the SEC got involved and now there, because they're not educated, they're going to try to lump everything in together. So we have to work through that tangled up ball of yarn and we have to say listen, all right, we know that that happened, but the crypto, although it's related, it's not directly related with the digital identity space, and so there's no way to get around the education. So I love the fact that you highlighted the good that it sounds like those individuals are doing and how that's relative to what we're doing here.

Speaker 2: 57:08

Yeah, there, there is one more conversation I'd like to highlight. I don't know why, sometimes it skips my mind, but who gave me a solid time of day and I'm not exaggerating, bro, that was a solid time of day was actually Robert Trujillo and his friend that he brought, which is also a legendary basis, or month. They came and gave me the solid time of day and let me shoot my shot, so much so that that even when I was leaving or month happened to be sitting there waiting for his valley as well reached out to me and pulled me back to talk about it some more. I don't know how much time I can get in the music, echelon, but I'm a middle headed heart, so if you're like metallic, I can't help you, but I feel like I reached the pinnacle of where I was trying to get this message at that particular event and it obviously resonated because you know they, they want to talk about this conversation, and that runs back to kind of a point that you made. I mean, and it's a point that I'm going to make at the end of this as well, I'm not tripping.

Speaker 2: 58:12

If you want to create your own initiative to go out there and do some outreach, you can go for it, right, if you have the expertise to do so, because, again, like we're saying, it does take a certain type of person. It does take certain type of connections. I know places that you can't buy your way into. Trust me, I've been in rooms that you can buy your way into. Not many people even know what Oprah looks like in real life. I do. I'm sugar and said something to it. Yeah, so there there, there certain things that you can't buy and you're going to need certain resources to connect with people. You can actually stop hating on people, eventually a part of people in order to get in certain doors.

Speaker 2: 58:49

But if you got the connects, go for it. I'm not going to stop anybody from trying to open a door and, like I'm going to say, kind of into the space, just just do something. Right. If I inspire, you inspire, you want to part of me, part of with me. But it does take a certain approach and a certain type of person to be able to have certain types of conversations with people and make it make sense. Again, influencers, listens to influencers, right? They figure there's got to be some minute of this dude's doing it, especially when you get in the warm welcome, and in the dutch, from somebody that they respect, and my friend was gracious enough to do that for me. If you ain't got a friend like that and stay out that space and maybe reach out to somebody that does what's up with your page. I see this. You're up on stage. How you doing buddy?

Speaker 4: 59:29

I'm doing great, great listen to everybody. And, sharon, I can't help but think you're taking me down memory lane in that in 1999. So the subject here is the regular domain. Space hasn't gone any further than you went last weekend.

Speaker 4: 59:47

In 1999, I rented a kiosk at the Grossmont Mall in San Diego. We put you know, we didn't want to pay for a whole store, we could just read one of these little carts out in the middle of the outdoor mall and I put my sign up, joe domains, and I had six laptops, three on each side and you can search for an available domain name and get a hosting package. Or we had a chalkboard that we wrote our premium domains on. And so I was connecting with real people and saying would you like to own this, would you like to have this?

Speaker 4: 1:00:23

And even though my journeys took me to TLDS and all kinds of other stuff, I can't help that if I did that today, it would still be groundbreaking. You know, and here's my question to you, as I was listening to you, I was writing down how can I change my business when I do different things? We had a certificate that we would wrap up when they bought this virtual product. You know what I mean. To have something tangible or fidgetle or whatever we want to say, to either give them and I was thinking about you being able to give them something for free.

Speaker 4: 1:00:57

You know, I mean that would represent the their domain name or their virtual domain name, that those thoughts come to you, that giving turning our virtual product into something physical when we interact with real people? You know, does that seem like it would help in those first discussions where someone's landing on you know you're landing on their planet and trying to engage them?

Speaker 2: 1:01:24

I mean it could, depending on the environment. So I think I kind of got asked the variation of this question earlier, like what is marketing and what should you do? It just depends right your situation, like in this particular situation, would it have been a benefit to be able to give something physical to remind these people of your existence? Yeah, so what I gave is I gave these bags that were better than every other bag that they were getting there. All those other bags were paper and they were falling apart and every time they would come to my booth and let me shoot my shot, I had them put their bags inside this bag and they kept walking around with a bag that said own your identity on it is probably in every single picture. So, yeah, in that particular case it was completely applicable for some people.

Speaker 2: 1:02:08

Do I feel like I got to give you something in order for you to listen to my speech, speech about this name? I mean, it feels like you should have to if you can create value around the name itself, I would rather spend my time trying to figure out how to make that thing. I'm trying to give them valuable so that they feel like they're getting something and they just get the name and that. So, and let me reiterate to I don't. It may seem like I'm preaching. I don't got the answers. We know we're here, we're all building and figuring this out together. I'm just trying to start the conversation so we can start having the conversation of how do these things actually work, a and why would anyone else care or want one be, and start trying to figure out how to pitch that to people so that we can start practicing and get that right and get this adoption thing poppin.

Speaker 4: 1:02:57

I'm right with you.

Speaker 4: 1:02:59

I mean, if we can take the best of our analogies, the best of our metaphors, get rid of the ones that we were testing like a comedian in a routine. You know what I mean. You keep the good jokes and you let that, and then I think most of the good pitches we've heard, we hear them after that process, right of what exactly what you're talking about? You know you and name are talking about, like, keeping the good analogies we've come up with. And the last thing I want to share, because I really like your spirit of we're making, we're trying to come up with this, was I see Ron's down there listening and he can probably picture this.

Speaker 4: 1:03:34

But, like in crypto, one of the most powerful things would be, as you're talking to someone, you're doing something on your phone that is going to allow you to say to them look at your phone now and you are something or you're, you have something you know I mean. And then crypto, it can be like I just gave you 10 coins or I just gave you 10 tokens. You know, look at them, they're right on your phone, right on your phone, and I'm just starting to think that because everyone has a phone with them. You know what I mean. Being able to, you know, magically, would seem like magic, right? You know, be able to conjure something so quickly digitally to show them that they are it. You know, some type of I don't know what it is, am I making any sense of what? Where we could be that you could transfer something digitally and a way that it would look like you gave them something and it appeared and they'd be like wow, I like that.

Speaker 2: 1:04:30

Yeah, I'm just don't know who that appeals to, or if saying it like that will ever appeal to anyone. And that's what I'm saying, because here's a funny fact for you to. As I was telling you, elia Nora, as I was explaining how much work that it was going to be for us standing here, did, 99% of these people ain't gonna get nothing, I'm saying, but we're going to run into a couple. If we're lucky, they get crypto, and we did, and one of the particular dudes we ran into is a dude that calls himself a rock star, something I forgot, bro, I'm not. I don't listen to.

Speaker 2: 1:05:04

I will, though, so, if you listen, shout out to you, but anyhow, this is a gentleman that has launched NFT collections. He knows about the blockchain. He don't own an E&S domain. That didn't know what I was talking about. So what are we doing wrong that we ain't even getting to people that get it? That that's what I'm saying. Like, I don't think that explaining it that way is appealing even to people that have the power of word already understanding. It's got to be something else, like we've got to try a different way. Go for it.

Speaker 3: 1:05:39

Okay, okay. So you know. You know, here in New York City we work with creatives and one of the things that we give each creative at the start of even just with the console is reminding them of the importance of knowing your audience right. Every audience is not the audience that you're going to be able to pitch verbally. Some of them. You have to give them something visual. Not every person wants you to give them something physical. Not everybody wants to take an extra shirt home or an extra flyer or extra stuff. People are burnt out on that and a lot of people are expecting it. So you have to be very modest in how you go ahead and you connect with individuals and how you incentivize them to engage. And I think that's another thing to keep in mind that there's really, in theory, never anything given away for free, right, even if someone comes and they engage you and they listen to your pitch, they're paying you. They're paying you with your time. Right Time is our most valuable asset. So there was a recent situation that was, you know, circulating in a particular sector of entertainment, and music's particular, and it was something dealing with Jay-Z. It was this big question going around Would you rather take? I think it was like $100,000 or $1 million with Jay-Z. I mean, would you take the million dollars or would you have dinner with Jay-Z? It was this big thing, like people were like I'll take the dinner. Some people say I'll take the money, I'll take the dinner, I'll take the money. But it got very interesting when Gail King asked Jay-Z what would his answer to the question be? He said I'm going to be honest with you. He said I'll take the money. He said you know what I'll tell you to take the money? He said because I gave you all the game and all of my music projects. So why would you sit down and have the dinner with me if you could just go buy my CDs and take what I talked about on the CDs and apply it to whatever it is that you decide to build using the million dollars? So I say that and I use that situation as a clear cut example that you have to be creative right. In order to be creative, you just got to have it in you. Some people are creative, some people aren't. They aren't creative. Connect and respect with and respect the people who are right. If you are, you can move on to step two, which is knowing your audience right. When you know your audience and you know what your goal is, you know how much you have to put in and what you don't have to put in. Everybody can't be bold, right? Some people just really want to connect with you.

Speaker 3: 1:08:07

And when it comes to digital identity, some people might sit there and say, oh no, you're naive. And it's like no, I'm not naive, names matter. You sit there and you have a baby in a hospital. Anybody who has children, that is not a other than paying for the baby to be born. I mean, I pay for the baby to be born, but paying for the baby to be delivered in the hospital if you didn't have a home birth. It's not a money experience.

Speaker 3: 1:08:31

When you name your child, very few people are thinking about it from the angle of how much money is this going to net my son if I name him this? They're thinking from the standpoint oh, I'm going to name him after my dad, or I'm going to name him this because I heard his name and I liked it. It's an experience and it's an approach that's almost totally disconnected from money. So to lead with money or lead with that any financial base incentive to get somebody to appreciate a name. I think that that's kind of like a recipe for disaster, to say the least. Right, I think that you need to speak to people and find out what is the reason that you value your name. Do you even value your name? I teach my children.

Speaker 3: 1:09:13

I say treat people the way that you want to be treated, if not better. The reason that I add that, if not better, part in is because everybody doesn't think highly of themselves, right? So some people treat other people like trash because they think of themselves in that way. So, with that being said, if you're going to connect with someone and know your audience and you want to bring them on board in this web three space, find out what resonates with them, right? So some people it might be their name, believe it or not?

Speaker 3: 1:09:42

Okay, I'll give you a quick scenario and then land this plane. If I ran into someone and I said, hey, what's your name? They say my name is such and such. I say such and such. Do you like your name? If they say got them, because I can pitch them on the idea that they can create a brand new identity for themselves and they can do it by starting with a name that right there. It's a simple scenario. So when you're connecting with people, understand that every digital identity is unique. So you need to think about it from the standpoint of let me take this name and connect it with this person or this business, not let me grab this batch of names and appeal to all of these people, because it's not going to land that way, at least not from the angle that I see you from.

Speaker 2: 1:10:33

Yeah, and to kind of like wrap the point up and I was hoping Pager's back up didn't want to say that his route won't work because it will my point is that there isn't going to be a cookie cutter approach that's going to get adoption really past where we're already at right. I think that's the way that we're using currently and we've created the market. That we've created in that market has been amazing, right, we all need that market to grow for different reasons, right, and the only way to grow that market is to start appealing to people to build it outside of it, and it's going to take more than what we're doing, because the cookie cutter approach doesn't appeal to anybody. As you said, some people don't even like their names. So, yeah, how's that going to go then? And those people you probably can absolutely have the solo money conversation with, they would appreciate you coming from that perspective, while others who do value their name will appreciate the prospect of ownership and someone else not having it. So, definitely know the audience that you're working with. And again, I just want to put this out here because I know this seems like an extremely critical space. It's meant to be criticism of just where we are at collectively as builders and educators. Again, it's what we're supposed to do Steel, sharpened steel.

Speaker 2: 1:11:53

I went out here to get answers and I came back with something and I'm here sharing them and again, it's a reality check of the work that we need to do in order to expand that audience and in order to get outside of this market. Like I said, I'm extremely thankful for the opportunity that I had. We did get through to quite a few people. We did make progress. I was extremely proud to come back to that Google or to the GoDaddy and E&S News.

Speaker 2: 1:12:20

I mean, you want to talk about something to come back to after having those conversations with those kind of people and then being what do you call it when something reinforces there you go, your words or your value or at least some of the things that you were saying then are reinforced by that type of announcement. Like that felt good, right, but now I realize it's and what I had already intended to do, and this is the same thing I'm saying to everybody else Now we have to land that. We have to bring that back to those people and explain to them what it means, because they don't just get it and it's obvious to say that, but I think some of us need to hear it out loud. They don't just get it. No one just gets it.

Speaker 3: 1:13:07

Yes, some people just don't get it and some people never will and some people just don't care. Right, that's what makes, I think, makes the GoDaddy news. It's wonderful and everybody can view it from whatever angle and pull whatever value they don't want to pull from it, however they choose. But I think the biggest upside to that news, in my opinion, was when the president of GoDaddy said in the space, he said explicitly like we're leaving the education up to the UNS community, like he said that right, and I was excited to hear that as someone who believes that education is going to be the backbone of this space getting off the ground, I was excited to hear that. But then I was also like, oh my goodness, because you just said that you just tasked a community of individuals, whether they're, you know, uns supporters or not. You just tasked an entire community of folks with something that it doesn't seem like at this point many really see the value in, right. And that GoDaddy announcement oh, trust, it's on a countdown clock, it's fresh right now, and anybody who knows anything about announcements or, if you just want to look at it from an investment standpoint, they say buy the rumor and sell the news, right. And so, with that being said, this is a big rollout, but it's not going to be the biggest rollout forever. Right, it's going to have a window where it's going to be the talk of the town, and right then. Right for that purpose, right there you have that runway to really introduce the folks that, hey, not only do you run to the masses and you say, hey, go daddy, integrate the UNS, because people are going to sit there and say what's the UNS? You know what I'm saying? What's the integration? What does this mean? So you have to package the message in a way as not to exhaust yourself, but to ensure that the big news doesn't just settle in this bubble. Right, it penetrates outside the bubble and at least people get you know some type of hint that it happened.

Speaker 3: 1:15:18

Right, and in order to do that, you have to understand that connecting with people and sharing the news with them does not mean that they have to get it at that point, just as long as they know. If they know and you spread the message, you've just completed step one, because a lot of people don't even realize. Like, if you look at it from a domain investor standpoint, a lot of domain investors don't. Oh, domain earners, we're not going to say investors, domain earners. A lot of domainers don't realize that a lot of their portfolios, a lot of their names in their portfolios, don't move because they don't do outbound. A lot of them don't want to make the phone call right. So if a lot of them don't want to make the phone call or send the email, then how does that translate to sharing news about a space that's an extension of the domain space?

Speaker 3: 1:16:03

Right, you have to do the legwork right and you have to do the verbal work.

Speaker 3: 1:16:07

You have to do the creative work. You have to actually connect with the people in order for them to be aware that hey, listen, there's something coming, you have an opportunity to get in on it and I'm the person that wants to help you do that. And if you can convey that in a way and people can know that you're not like trying to sell them or trying to be some greasy salesman, I think what will happen is that I think they'll give you their time and when they give you their time, you make the most of it. You only get one shot at them and them sales. So do not miss your chance to blow, because opportunity comes once in a lifetime and this announcement there's not going to be another. Go daddy integrates ENS via DNS sec. There's not going to be another one of those announcements. We've had that in our time, so we have no other responsibility other than to build on that, and the way that we do it is through education. I didn't mean to ramble on, but that education is a soft spot for me.

Speaker 2: 1:16:59

I have never in my life quoted that Eminem song to any real human being. That can be a point until yesterday, literally. So it's weird to hear it again and that's the same point that I was making, that it was in the exact same context, is it we're? We're here, we're in that moment and we have. We just shot our shot.

Speaker 2: 1:17:22

I don't know how much more news we could come up with or anybody that's working on that. That's going to go to go daddy, integrated ENS, but if you know what's coming down the pipeline, maybe we could just wait for that one. I don't know. And again, I respect everyone that is building in this space and I tend to these spaces to be a resource to you. And this last one I'm about to wrap the space up. I got other things through this Friday, like spend some time with the family, and I thank all of you who have spent your time here with me, like it really does me a lot, because those of you who do show up for support, like y'all, are soaking this in and I really appreciate it. And a lot of you have a lot to give and I come to your spaces and I soak that into and collectively we're building.

Speaker 2: 1:18:04

This last part is more of a PSA. Again, you know to those who have these platforms that you know are trying to gain more adoption and trying to expand. You know, if you can't, again we need to do more. We need to do something different. We need to have conversations about what that different is. We need to collaborate on, on better marketing initiatives to reach, quote, unquote normings and, and you know, the obvious advice is if you can't do it, or if you don't have the resources or reach to do it, then hire someone to do it. But our at our hat is obviously in the ring. So reach out, but don't just not do it. Like the answer isn't to not do it and to hope that what you're continuing to do is just eventually going to pierce outside. The book is one day a superstar is going to get it and tweet about it. It's just again, they don't get it because we are not doing the work to educate them, or at least not to connect with them in a way that's meaningful. That's not. That's not a bad thing. That's not to say, oh, we've bashed in space, that's a OK. Well then what can we say? Right, let's figure out what that message is, let's work on it and let's start executing, and then, if your team is capable of doing so, reach out and hire people. They can. Y'all have the budgets. It's not going to spread itself.

Speaker 2: 1:19:29

I think we talked in an earlier space of I didn't see the needle move much in E&S registration since this announcement came out and this is a huge announcement and so something like that. You really have to have people look at and analyze and say where did we drop the ball? I'm telling you where you dropped the ball. There's a disconnect between real people seeing the value that we see, at least, and until we can fix that disconnect and create that education and bridge that gap and create real value to the people that can do something with it, we're just talking to each other. No one can hear what any of us are saying except us. It's not enough. That is the point of this space and I thank you guys all for being here with me. Any last words for us, chris, before I wrap it up.

Speaker 3: 1:20:10

Well, I'll end with this Listen, folks. There has been. There have been integrations with Go Daddy, there has been. There have been billboards put in Times Square in New York City, there have been airdrops, there have been celebrities involved, and the needle still hasn't moved as much as it could. So we have one or two choices here. We can either a act like we don't recognize that there's something in front of us that we need to tackle. That may not be sexy but it's necessary and that's education, or we can continue down this path and continue throwing things at the wall to see what sticks and hope that the space is willing to withstand our voluntary ignorance to change things. And I don't think anyone who shows up to these spaces regularly is willing to go with option to. So I look forward to moving forward with you guys and pushing option one forward. Thank you, yes, sir.

Speaker 2: 1:21:09

I thank you, as always, for being here, for lending so much of the space. I hope everybody enjoyed. I hate to use this analogy, but I think it's fitting even a war. Every time you eventually have to sit in the ground, troops, I think it's time for us to put some boots on the street and start start going hand to hand and spreading this message where it counts. Thank you, guys, once again for tuning into our space. We're going to be doing our next tech talk on a regularly scheduled day, which is going to be on Wednesday of next week. Haven't come up with a topic yet. We don't make it interesting. Hopefully we get some more great news. We might. Actually, I'm going to do some more research in that Robin Hood, meta mask integration, because I don't know why nobody's talking about it, but it sounds important to me and tell me about it.

Speaker 2: 1:21:57

Yes sir, for those of you who may have come in late, want to listen back to the spaces again, you'll be able to do so on our website at my heart domainscom. Give it about a day or so. I do have to create the blog post, upload everything. You will also be available on our podcast, which you can get to at tech talk that goes and that's playable on every major podcast player. So, yeah, I think you guys all once again, as I said before, extremely grateful for your time. This is what I'm here to build for. Let's build together. Thank you, have a great weekend.