Identifying the Market for Digital Identity in the Age of Decentralized Communities

Unlock the future of digital identity and domain ownership with us on TECH Talk, where the virtual landscape of Web3 domaining unfolds. This episode promises an enlightening exploration, as our special guest, Ishmilly, and I discuss how IHeartDomains strategic move to Warpcast is revolutionizing community engagement through its novel tipping feature. We examine the allure of ENS domains for the DeFi old guard, Ethereum developers, and crypto whales, delving into both the practical and speculative facets that define the domain market today. Get ready to understand how your digital presence can be transformed in this thrilling intersection of technology and community.

Dive into the heart of blockchain innovation with our candid conversation on the corporate world's cautious dance with decentralized identity systems. We share insider perspectives on how traditional businesses view digital asset management and the concept of "Bring Your Own Domain," weighing the benefits and risks. The balance between visibility in the community and the unseen labor on platforms like Telegram is a subtle art that we dissect, revealing strategies to magnify your brand's resonance in the digital arena. Join us as we navigate the nuances of Web3 domains and the corporate inclination towards secure, centralized solutions.

Finally, we cast a spotlight on the significance of concrete proof in blockchain ownership and the exciting developments on the horizon, such as the upcoming tokenized Web2 domain auction on BASE. Discover how TLDs can be potent tools for brand enhancement and wealth creation, and how Decentralized Autonomous Organizations (DAOs) are untapped goldmines waiting to be explored. Whether you're a blockchain veteran or a newcomer, this discussion is packed with foresight that will leave you well-equipped to stake your claim in the burgeoning domain of Web3.

Chapters

• 0:31 Tech Talk
• 15:49 Target Market for Web3 Domains
• 27:47 Domain Name Speculation and Usage
• 32:34 Decentralized Identity Systems and Corporate Needs
• 44:25 Importance of Proof in Blockchain Ownership
• 47:16 E&S Target Market and Unstoppable Development
• 59:08 Digital Identity and Corporate Wallets
• 1:10:39 Web 3 Domain Target Market
• 1:16:07 Opportunities and Trends in TLDs
• 1:20:37 Blockchain Ecosystems and Naming Protocols
• 1:25:28 Opportunities on Workcasts and Community Auction

Transcript

Speaker 1: 0:31

Important music.

Speaker 2: 2:20

Hello, hello, we will get started in just a moment. As you guys are coming into the space, if you could please do me a favor Like and retweet. Let's share this out and get a couple people in here Looking forward to this space. And happy Wednesday everybody. Again, we will get started in just a moment. So, yeah, as you guys are coming in, like and retweet. Also, pin the couple things to the top of the space that we'll be touching on a little bit before we get into the main subject. So, yeah, feel free to go up top. Let me look at what we got up there. Also, as always, if you do want to come up and be a part of the conversation, feel free to request a speaker roll and I will let you on up. And yeah, without further ado, we are going to go ahead and get started.

Speaker 2: 3:27

Everybody's midweek started off right. First and foremost, I would like to welcome you guys to I heart domains and our tech talk spaces, where we discuss news, innovation, education and alpha and business in the web through domain technology and business identity space. We are your one stop platform to discover, learn, grow, build and trade web through domains and digital identity, with a focus on education and business development. We are here for the long haul and you should be too. As always, our tech talks are recorded so you can view or read, listen back to our content on our content archive at heart domainscom. Also back here on Twitter spaces, as long as the link stays up, and in podcast form on every major podcast player, including Apple and Spotify, it's pretty easy to get to those at tech talkhost. Once again, as you guys are coming into the space, if you could please like your retweet If you want to come up and ask a question, request speaker roll. If you have any questions you want to ask and don't want to come up to speak, feel free to leave them in the comments and I will get to them if I can see them. And yeah, get a touch on a little bit of opening news before we get into the main subject, and both of those things are well.

Speaker 2: 4:46

Most of what I'm going to talk about is actually kind of pin it up at the top. So I sent a message out to some of the social groups that we have and maintain pretty much as we've been in existence, with the announcement that we're going to be moving our social channels to the platform workcast and any of you who have followed you know my platform, especially recently, you know you've heard me speak a lot about a far caster workcast. They even did a tech talk spaces on it and you know I've gone from, you know, speculative to bullish to you know I really think that it is probably well, not probably. You know I've gone, I've come to value it as the best place moving forward to grow our platform for quite a few different reasons, and so one of those reasons and for any of you who belong to the telegram group and some of you may not know what I'm talking about again some of the community resources that you know our domains and me have maintained since the beginning of the platform has been, you know, a telegram group as well, as you know, kind of later in the space started a Twitter group kind of separating the audience that was in the telegram group from the builders, and you know, if you've been in the telegram group, you know a lot of people are there just to farm rewards, which is another thing that I did in that group almost every single day for the past year and a half, as I airdropped, you know, small amounts of cake which is a token on B and B chain as rewards for people being active there. And and I love that community and although I love it and love the people that you know, we've been able to connect with it and even birth from the community that I built on telegram, that engagement is invisible, it doesn't get seen. For fact, some of the people in that telegram group don't have a presence even here on Twitter, so that that engagement, like I said, although it's great for community engagement internally, it doesn't get seen, it doesn't add to the brand. So having that engagement in an environment like Warcast, you know, will not only have more exposure in building, you know, recognition and exposure for the platform, but also that person as well. But they do have a built in tipping mechanism that will actually make it extremely easy to incentivize people natively within the platform. So that's one of the big reasons why we're moving the social channels over there and also, like I said, extremely bullish over there.

Speaker 2: 7:20

We've set up channels for people to engage with. So if you are on Warcast, the I Heart Demand channel we have set up kind of as a corporate face. If we have any big announcements I will post them there. But all the general discussion for Web through domains and this is again welcome to people from all communities from any part of the Web through domain space. That's going to be in the Web through domains group. So, yeah, definitely welcome everybody to join us over there. Slowly growing and building, we have an alpha group that I've established over there, so the 22 members strong right now and again doesn't matter how small it is we are pushing a lot of base and workcasts out for there that may potentially enrich a lot of people. So if you want to join that group as well, feel free to connect. Before I keep going, though, I want to welcome Ishwily. How are you doing today, sir?

Speaker 4: 8:10

Hey, what's going on? Boss, I'm good man, Just sort of had the topic. You might want to fix that spelling for market.

Speaker 2: 8:17

Yeah, I saw that, it's all good.

Speaker 4: 8:21

Yeah, I like the topic and one is just join the dialogue.

Speaker 2: 8:31

Yeah, I appreciate you, as always. I felt it was appropriate to come around to this topic again, considering how bullish the rest of the market is and sometimes that bullishness doesn't translate into domain sales for a lot of people, and sometimes you got to reevaluate what approach we are taking, especially in times like this where there's liquidity flowing, and kind of sharpen our tool sets. So, yeah, definitely glad to have you up and welcome any contribution you have to the conversation. Starting right now with some of the opening news was just talking about the decision that was made recently to move the social channels that we have to workcast. So any people that are a part of our community, both on, like I said, on the builder side and on the collector or prospector side, welcome you to join workcast and I will add you to our Alpha Group if you'd like to be or you, like I said, you're welcome to start a conversation in the Web3Demain's channel. Now for the second big piece of news, and that's the one that is pinned at the top of our page and also pinned up at the top as well.

Speaker 2: 9:39

The announcement that I made today is that our GBM Option D app is officially moving to the base blockchain. So, again fitting with the narrative of going all in on that ecosystem. I feel like there is a substantial amount of growth that is to be added in ecosystem, not just from a DeGEN perspective, like most of us look at other blockchains, but even from an institutional perspective. Coinbase and Base are going to be doing a lot of work together Coinbase on the onboarding side and they're using the Coinbase wallet and the Base ecosystem for a lot of what they're building, and so it's natural that we move our platform before it has more opportunity and is more in line with the growth of the ecosystem, especially with thousands of people becoming or getting onboarded to the space, definitely want to be there when they want to learn about digital identity. Before I keep going, what's going on, paige? How are you doing today? Welcome to the stage. Hey, I love it.

Speaker 5: 10:44

Web, three domains, target market creating. I'm jazzed, I'm psyched.

Speaker 2: 10:51

Yes, sir, yes sir, Some details about moving to base for any of you guys that have questions, and I'll hold the space kind of closer to launch on there to explain a lot of this. But all bids and the currency that is used on base chain is Ethereum. So the difference between the DApp that we currently have set up on Polygon and this one on base is that Polygon required you to interact with two currencies. You needed Matic for gas and then Ethereum for bidding. Base is all Ethereum, 100% Ethereum. So Ethereum is the gas, ethereum is the currency. You can easily bridge it over. There's plenty of bridges from ETH to Ethereum. There's also Coinbase wallet. That makes it extremely easy. Getting ETH on base is easy is the point that I'm making. Transactions are extremely cheap, as little as one cent. So that's first and foremost. Also, there are several UX and UI changes being made to the auction interface to optimize the experience based on feedback from the last auction. So should be able to have displayed the minimum bids. Also several other things, such as some optimization of what the minimum bids are and kind of how they come into effect, so that it makes it more advantageous for people to enter the auction early, and one of the biggest things is that we're going to be introducing a coupon system that will open the door for all assets. So our next big community auction that I'm scheduling for the 15th of next month will include assets not only from Unstoppable and Freedame and the Centrawebs to open the submission from there, but we'll also be including ENS, dotsats, web 2 domains, anything that a handshake domains, anything that we can create a coupon for, will be available to be listed in the auction. So please definitely stay tuned for more information about that. We'll be sitting out Invitations, as I did on the last auction.

Speaker 2: 12:50

Again, being involved with my community, building a relationship with the brand, supporting the brand, is the easiest way to get something submitted into our auction. If I don't know you, you're at the end of the list. So for those of you, I get a lot of DMs constantly about when's the next auction. When's the next auction. Easiest way to stay in tune is what I just said before. We are moving our social channels to work class. Come over there, join, interact, get known. I'll know you and then it'll be a lot easier to get things submitted into the auction. So community auction is going to be on the 15th of the month.

Speaker 2: 13:26

We are doing a debut auction between now and then to test out and introduce ourselves to the protocol, and that is going to feature six premiumcoms that have already been bridged onto base chain Doing a couple of things with this. So these will be the first web two domains that I think have ever been sold on a blockchain based auction, as well as the first domain auction on base chain. So you guys are welcome to attend that. Those sixcoms, I believe, are listed in that pinned tweet and this will be on the 29th. So, yeah, a little long winded, but if you guys have any questions, feel free again to DM or ask them in the comments and I will ask. And, yeah, anything from any of my speakers. Before I kind of jump into the main topic, Sounds exciting.

Speaker 5: 14:16

Love the main topic. We covered web three domains on Monday night domains, julie, my daughter, she gotgirlypop and she's ready to be your own registrar. She was loving it and I guess I kind of underestimated the fact that the way she described it to me it's like, you know, the existing domain space is taken, everyone's already got their spots, they've already got their hierarchy, they've already got the monopoly, and just the fact that she can do this, there's something about that, you know. So it may not be domain investing, it may not be hey, I want to buy a dollar for a dime but she's certainly excited to be a creator with hergirlypop.

Speaker 2: 14:56

so we had a fun time girlypop is nice and I definitely wish her success with that. I need the Monday night domain show kind of hits right when I go to bed, but I have been attending and tuning in with that and I think she will be a perfect example. You know, once she finds success with her TLD and others, you know, once they find success with their TLDs and I'll kind of explain where I feel like the place of these sits and how you can build kind of a target market based on your own interests and that's enough, right. There are millions of people out there that love what you love and if you can engage with them and provide value with what you're offering, then you kind of create your own tribe and this is what this technology empowers you to do. So, yeah, without further ado, and again just want to remind everybody, as you're coming into the space, please show love, like and retweet. If you want to come up, I will add you up.

Speaker 2: 15:49

But yeah, let's get into the main topic. As you can see at the top, our main topic is who is the target market for Web3 domains? And, yeah, to introduce the environment and height in Web3, as we've noticed, it's pretty much changed, as it seems, overnight, bitcoin has reached a new all-time high, even though it's since dumped. But we got there the sole. So sole B&B other arts have started to pump with it B&B for the first time, I think, since I first came into the space came back over 600, sole breaking 200, meme coins breaking barriers, also breaking common sense. It feels like the bull run is here For everyone else except maybe the Web3 domainer. So I thought there was time that we asked ourselves that question again who are we trying to sell these things to? And, more importantly, if we aren't selling our domains, how do we target the right market for our domain assets and what even is the right market?

Speaker 2: 16:52

Today's talk, I'm going to take a little bit different approach. We all know in general, how Web3 domains could and should appeal to the masses. We have that conversation every single day. However, as most agree, not all naming services are the same, and I believe that, although the same on the surface, there are fact that there are factors underneath each of these protocols that can appeal to completely different demographics, and identifying what those is can help make it more successful Help make you more successful to identify who you're even going to be able to sell these names to. So, with that being said, I'm actually going to go through some of the largest domain providers and give my take on what sector of the market they appeal to, the factors that make them so and how we can better penetrate those markets to get these names sold.

Speaker 2: 17:40

So, without further ado, we're going to start with ENS, and I've identified and I think I spoke about this when I came back from ETH ever a few times. I identified the target market for ENS domains as OGDefs, eth ecosystem builders and crypto wells and I'm talking about crypto wells with big bags and there's a couple factors to why I feel like this is so, and this is things that I've observed, not only offline in the store, online in the space and, I guess, offline, irl, being around people who are representing these in real life. But the most obvious factor is that ENS has a COINT-like appeal. People who love ENS love ENS and don't love anything else, and that appeal automatically is going to keep people in that ecosystem that are never going to come out. That appeal also, or that COINT-like nature, is also going to continue to recruit people into the ecosystem. That will see things the way that they see them. For the ETH ecosystem builders. What I notice from conversations that I had is that it's easy to develop and integrate with ENS. Because of ENS's integrations, because of how it resolves in a lot of different ecosystems with MetaMask and etc. A lot of things that developers are building out, it's just a lot easier to include it as an aiming system in it and so if they can develop with it as opposed to other things and it's easier to work with, it's going to get adoption in that manner.

Speaker 2: 19:11

Now we're talking about ENS in this regard, not necessarily ETH, but from the whales perspective, eth, I think, first and foremost, will always remain a flex, and this is not saying anything to not EX, but I have never seen anyone or any large builder, a builder of a big ecosystem, in the ENS T dev. Any whale Like really that's, I guess you would say, a major player in the space. Rocking aEX is their identity. I mean, they almost all have aETH, even if it's one that's spelled weird with numbers. They just prefer the ETH to that, and so there's a market there, right Understanding that.

Speaker 2: 19:49

Will ENS appeal to everybody? No, but will it appeal to people that have an ego? Yes, and so if you've got gruel names, you could probably rest assured that at some point you'll run across the person that'll be willing to spend that money on it because they'll want to use it for a flex. And then also, like I said, if you've got I'm not necessarily saying that it is a great idea Well, it's not a great idea at all to squat up anybody's names or anybody's projects names. But the need for continuous registration, or if you wonder where the market for continuous registration will come from, I think that there will always be new registrations from, you know, new builders that are coming into the ecosystem, new projects that are coming into the ecosystem, just because it's simply an easier platform for them to work with.

Speaker 2: 20:37

Like I said, and from an identity perspective, a lot of people see it as a badge of credibility. They know that you know if you bought aETH, you're redoing it every single year, kind of as a proof of humanity, if you, of sorts, if you want to call it that, because I don't know if a bot could buy a renewal domain name. But yeah, that's my take and view. On E&S, yeah, ishmael, you've been in the E&S ecosystem, you know kind of in every way, have been successful in selling and trading names in it. How do you feel about that observation?

Speaker 4: 21:11

Yeah, I mean, there's some that lead it into it, but I think that you know it's imperative that you make that distinction between E&S protocol and ETH, the native extension, and that you know that is a big, big factor, right? So you know E&S is integrating and you know it's becoming synonymous to like I guess an analogy will be like email, right? So the technology is being used now by, you know, dns, and there's a bridge that's gasless and you know. So I guess there's more distribution of that technology. But the ETH in itself has been, as of recently, in my opinion, watered, been watered down. You know, when you say it's a flex, the thing about a flex is flexes are trends and trends do die, and you know you can anticipate that. You know maybe they might come back, but I think, overall, we've seen some sort of pullback on the relevance of aETH, and I'm just speaking from my perspective. The volume is down, the hype is cooled down and you know there's several factors that you know have led to that. And so you know, going back to the topic, who's the target market?

Speaker 4: 22:34

I don't know if Ethereum whales are an adequate demographic to say that that's what ETH is targeting. There are 2.1 million ETH names and I believe that a significant portion of those are speculators, and you know these are speculators that anticipate that there's going to be a herd of users in the future that will, you know, want to buy the names that they're sitting on or squirting on, depending on how you're looking at it. And you know there are factors that will determine if that becomes reality, like the willingness of the admins in the E&S ecosystem to be more proactive to the changes in crypto. You know it's one thing to go to war with a plan. The inability to make adjustments could be the make or break point, right, so I think it has a lot of promises.

Speaker 4: 23:30

I would leave it and obviously it's very, very relevant and you know well, you have to see how that shapes up. But it's mostly a hypothetical thing where people believe that you know, writing on the back of Ethereum, being the native CLD, you know the dots will connect to people being end users for it. But the fact that you can now do the same thing with a dot com and other DNS CLDs, you know, stretches that a little, makes out a little bit more of a stretch in my opinion. So, yeah, I just think that the demographic is mostly speculators and you know the end users have all the alternatives. Now they have, they can get a free name with Uniswap. You know, just today the SEC came out with some bullshit against Ethereum. So all the factors were determined.

Speaker 2: 24:27

If this becomes something at some mainstay, yeah, I 100% agree with you, especially on the watering down of the dot Ethan. And you know, with the I wouldn't say the target market of DNS, what has been the market of DNS, as you said, has been speculators, and so this is kind of a message to those speculators that where are you going to offload your bags? Because you know you were the first customer, where's a second set of customers? And now that you know, everyone in the space knows that you can import other domains into DNS and use those. Or, like you said, you can get free, you can turn your dot com into any DNS, you can get free. You know subdomains. Where do you find value? Where do you find market for these dot ease that you built your bags with?

Speaker 2: 25:13

And I don't think, and I think everyone would agree, including you that with this dilution, dot ease will get much adoption outside of the bubble that we've already penetrated. It's not going to be an easy sell, you know, as we bring millions and billions of people into the ecosystem to only want to dot ease. But there will always be a demographic of people Again, that's going to have that Colt and OG appeal and it's going to feel like this is the original, just like you know people buy earlier rare sacks, just like people buy collectibles of any sort. And I think that that target demographic of people that will see, will always see dot ease, you know, with that type of value, are, like I said, you know, og devs that have been in the space for a minute. They've got their dot ease. That you know, kind of accepted that Colt mentality or rock with a little bit, like I said, those ecosystem builders and that you know, wales just like to flex things.

Speaker 5: 26:12

Hey, when I got a quick comment, I agree with everything you said. And what you said, and I guess what it brings to mind is, is one dot ease and the NS are different things, and he needs a redo, it needs a reset, it needs a, it needs to get lucky, really. You know, it grew with a airdrop during the pandemic when it was the main chain. No one, even everyone, just ridiculed anything besides main net, you know, I mean, and it's really hard to recreate those type of advantages, so it almost needs to accidentally find something where an eighth name on main net does something better than any other name, you know. And it gets me back to why you even own a name in the first place, and the number one reason, in my opinion, is not to resell it. That's the market. That's come into Web three domains but the number one reason is to help you make money in your existing business. Apply the domain name to a crypto exchange, to a product, to a service, to consulting, to something. And that's what makes million dollar comms work, 10 million and 20 million and 30 main. And for a while, that flex that you described was that you know what I mean, just the flex of having a cool ETH got you into a club, got you a meeting, got you some respect. You know that you then used to make a million dollars or something like that potentially. So it's definitely lost that.

Speaker 5: 27:47

So I think the number one use of a domain name is what can it help a real world business do? Then there's the functional use. What can it, you know, do better than something else? And then there's speculation. Can you find enough demand, a deep enough pool, that you can go fishing it? You know, I mean because there's enough demand, there's enough volume, there's enough action where you can try to buy dime. You know dollars for dimes and make money on the flip. But yeah, it needs to get lucky. Eat, not DNS, but dot e almost needs a redo somehow, and I just don't think, like you said, there's a group supporting it. There's no CEO of dot e. You know to say, hey, what are we going to do in 2024 to really bring back that rock and prestige? And without that it's kind of tough.

Speaker 2: 28:38

Yeah, I definitely agree with you. One of the big reduce they need is to move it to an L2, so that it's actually, you know, usable and updatable.

Speaker 5: 28:47

Or, or and I hate to interrupt but or keep it an L1 and show me why that's better. Because you remember the NFTs. They would kind of really disparage anyone that wasn't on main net and it basically said hey, if you can't afford the gas, you can't afford to be here. We're at such an elevated level that the gas won't matter. So I feel like they can. They can go one of two ways. They could either prestige it to where you shouldn't mind, but they got to come up with the reason and I'll finish with this Most people, if they have a wallet, it's a metamask, and I believe most people that have a metamask, if they have a name for their wallet, it's a dot e that's being slowly eroded.

Speaker 5: 29:29

But right now they have that and even though the early adopters may be fading ease, the question is can they bridge long enough for this quote real world to come in? You know what I mean. And will they have the same consumption? Of the next million crypto users wallets, will 900,000 be metamask and of those 900,000 will 2001 dot e things you know? And that's the story I'd be telling if I was Mr late geez.

Speaker 2: 30:01

Mr ETH yeah, I'm going to go to your Brighton just a second. Web 3 I am Thank you for being patient. I think if they double down on the prestige of being strictly on Ethereum and, like I said, not creating some way to get ETH usable on L2 or somewhere else that's cheaper, and just allowing everyone else to build their name services using E&S on top of L2s, I think that you're going to further narrow your market to those OGs and people that see value strictly in the ETH name. I think they'd go further appealing to the bigger market or to the general market by making it cheaper to interact and update your records, because ETH can do some pretty cool stuff. Once you update your records and set your image and do all that, they work.

Speaker 2: 30:49

The fact of the matter is that they work. We're just trying to keep value in the extension itself. In order to do so, you've got to make it appealable outside of again that box that you're narrowing it into, with not only its cost, but again making that technology accessible to other people that could just build things that are cheaper and faster. Go for it. Web 3 I am.

Speaker 3: 31:15

Yo, thank you. A book I'm reading right now there's a webinar tonight for a book club on it is Read, write Own by Chris Dixon. It's basically Web 1 was read. Web 2 was read, write. Web 3 is read, write, own.

Speaker 3: 31:30

When we talk about all these decentralized identities, like a digital identity is like your Facebook, instagram, our Twitter accounts. We don't actually own them. If Elon ever wanted to say fuck you, web 3, I am, I'm taking your name. That's gone. I lose all my contacts on here, my followers, everything.

Speaker 3: 31:48

The big point I see with decentralized identities like ENS, solana for SNS or Bonfida AVI Unstoppable is that you can own your identity. Pivoting over to the conversation about ENS, after going to a lot of these corporate events in Boston where they're not even talking about ENS when they talk about any of this stuff, the corporations aren't ready for their consumers to be rolling up with all of these names for a lot of the Fortune 100 companies. The other thing everyone has to consider is as great as ENS is because it is decentralized and Unstoppable, is centralized. We all know that by now, especially withcoin shutting off, companies do not want to provision things to their end users that they can't have control over and revoke Everyone's. If you mentioned the Uniswap subdomains earlier, I signed up for five of them. I don't think they're going to mint any of those on chain. I think all they're going to do is assign that in Uniswap. When someone enters that name and it forwards to you. They're just going to do that and set up the resolution on their side, but they're not ever going to mint those. As on chain assets, because Ethereum is expensive. The other side of it is Unstoppable domains.

Speaker 3: 32:59

People might hate subdomains, but if I wanted to spend the time or write a script to make a million subdomains and then put up a white list for free that you could do one per wallet, I could literally set up that and everyone could go pick up a free, decentralized identity from me. They just either pay the polygon gas or I set it up for it with a slush fund, and now you have a million people that can be on the blockchain, that don't have to pay gas fees to anyone. They own it for life and then you just have to make sure that you either MSP it or they have a wallet. So there's a lot of different ways consumers are going to get on the blockchain, but people might hate to hear it. I think they're going to go through Unstoppable. I'm not even being a maxi here. Give me a sec to explain the logic. If a company goes with them and they do something likegoogle ortarget, and then they want all of their base of customers to do that too, they can either do it from two perspectives One, where you can mint it to own it, inhabiting your wallet, or two, if they do subdomains that have their own name in it, they can always provision, have you connect your wallet to them, like an MPC wallet almost, and you would have that name attached to you, the subdomain, and it would show up on the blockchain. It's attached to you and all that, but if you are no longer a customer or do illegal things, they can just revoke it from you. That's how companies are going to end up doing a lot of this stuff.

Speaker 3: 34:14

I think, to wrap up, a term I want to start using around here is bring your own domain BYOD. In cybersecurity it's called bring your own device. So if you come to a job and they say we want to download a security token on your phone, you can say, no, I'll take a physical hardware authenticator. You have options there. So I think it's going to be. Bring your own domain. The companies will let you use your ENS on their sites. They'll recognize in their databases all that, but they're not going to be telling their consumers go get one, they'll have their own that they're offering. That's just my take from working in corporate and working in cybersecurity. Companies do not want to leave cybersecurity and risk and access and their name being attached to people that can take it and run with it and do bad shit. So if you want to see where consumers are going to go, keep your ENS so you have control over your own shit. But know that all the centralized naming services are probably the route that corporations are going to go.

Speaker 4: 35:09

It just fits their business needs and I want to answer that I like what you said there where through AM, about what consumers will want. Consumers want something that's affordable and consumers will want something that's ICANN forward. Doteath will never be compatible with the ICANN ecosystem. I was on the phone with Matt earlier today and he's super excited about the opportunity to see crypto in the ICANN ecosystem in the future, and I remember bringing this up in a room with Gary and he was like oh, that's bad for it because that means it's centralized. Well, 99.99999, you can put that to infinity, but the world doesn't give a shit about decentralization. They care about functionality and pricing. So there are very few people that this exaggerated narrative of oh yeah, I can never get my name taken away from me applied soon. The truth is, even within the realm of decentralization, you still have to abide by laws. You still have to respect intellectual property and respect people's copyrights and trademarks. That, to me, hasn't been a strong narrative. I think it's been a forced narrative.

Speaker 4: 36:31

The truth is, if you study consumer behavior, especially on a B2B perspective, brands are going to look for things that allow them to make more money. Like Pate said earlier, people are buying million-dollar domains because it's an asset that they're using to increase their bottom line. They're not buying it because it's a flex. No one is spending a million dollars on a domain name because they want to just flex that they own a domain name. It's supposed to be an asset. A lot of dot-eve names are becoming a liability, to be honest with you, and so hopefully things change. It desperately needs an LSU solution. I put up a poll yesterday that said a dows fake. Majority of people are not favorable of dows. I think that it's a social experiment that's not going in the right direction.

Speaker 3: 37:24

I want to add to that, Ishmael, because you're right about dows. A lot of people don't like them, but I think the issue is that a lot of the exposure many of us have had to dows are ones that we're not in, ones that we're priced out of or ones we don't know exist Because the concept I know you're not arguing that the concept of a dows can be run successfully. I think V-Moda does it on the music scene, Like Deadmauve's tried doing some stuff with them, but I think the one that we all know of is ENS-DOW. So that's why a lot of people have a bad taste in their mouth, or when they vote on those polls they just think ENS versus like the whole thing of it. But on the DOW front, I don't even know where I'm going with this little tangent.

Speaker 2: 38:02

Well, and I've actually grown to love dows, but again, like you were saying, a different type of DOW, and DOW is kind of well.

Speaker 2: 38:12

I mean, they're set up as such, they can be structured different, but the way a lot of people understand it, like you said, especially when it comes to demeaning we've got one example and that example was certainly one not a lot of us are fans of, and both of you Awesome Sauce literally took the words out of my mouth and kind of helped me transition into unstoppable domains and what I feel their target demographic is and to the point that a lot of you made and kind of expanding on that a decentralized identity system.

Speaker 2: 38:39

So, like you said, when you're bringing corporations on board and then you're selling them on the concept of being able to use blockchain and digital identity for their consumers, employees, etc. It's not practical for them to issue a decentralized identity that they can't take back. And so, for most of them, this centralized system where they're able to have a system of being able to take things back, being able to issue an unissue, being able to have a corporation that they can reach out to if there's abuse, or to manage certain aspects of what they're handing out or develop specific things for them. You know, such think of something like an Amazon or something like that. It's going to take a centralized entity for them to build that relationship with and the decentralized identity it's just not practical yeah and that's that's the area I come from.

Speaker 3: 39:28

So when I was working at Dell and RSA, I dealt with identity and access management, movers, joiners, leavers, identity governance and lifecycle you name it and like MFA and 2FA. So these things for me are more of a way that we can lock down our accounts, keep people out of them. But on that side of things you're right, just like what you were saying we said earlier. Corporations want that power. Shit goes bad. They want to be able to revoke access and make sure because, what's to say, someone doesn't get a name from them, transfer it over to someone in North Korea or Russia or a sanctioned place.

Speaker 3: 39:59

And now it becomes a big issue where TRM Labs is flagging your wallet, webisc is flagging wallets, like it turns into a mess and then a bunch of people could get caught in the crossfire of how are you associated with a wallet that was dealing with North Korea? So I think in the future, like just coming from the perspective of dealing with provisioning licenses out to end users like 10 people joining the company, they all need licenses and tokens and stuff. That stuff is all on lockdown Like you can go an active directory and turn someone's shit off and like turn them from the company, so they're gone. They lose access to all multi-factor authentication, all the apps, everything. That's what corporate companies are going to want using the blockchain.

Speaker 4: 40:39

Like you're not going to let the inmates run the asylum and I think that you know, any type of digital identity scheme that doesn't include businesses is not going to make it right If it's not being able to be adapted. If it's incapable of being adapted by businesses, then it's just a trend. You know, even social media is being used by businesses every day. Like there's really no real reason or, like I always say, there's no practical example of a business that needs aeaf. You know they could choose to use aeaf witheaflimo, but I haven't been convinced of one business that says, oh, we have to have oureaf, like, especially now that acom can do what aeaf can do. And I'm not bashing, I'm just being real. I just don't see that.

Speaker 5: 41:33

Yeah, I think that you're. I don't know if we've truly flushed out this gasless E&S, whether it's really a wallet destination.

Speaker 3: 41:44

I don't think it is.

Speaker 5: 41:45

I think if you have acom with GoDaddy and you move to make it an E&S name and then you move it back to your hosting, I don't think it's my E&S name anymore, at least from my experience. So I can't give comms on E&S through GoDaddy a free pass right now. You know what I mean Beyond the press release. But I am building a Web3 application that I don't need businesses for and I guess when you said that well, you know you have to involve businesses and I was going to go to Web3IM's comment. I think people are going to have different Web3 digital identities for different reasons.

Speaker 5: 42:24

I love the idea and Web3, you explained it perfectly about this idea of decentralization. I interact with the DAP. It never has my data. It just can come to my wallet to get my data as long as I allow it, but I control whether or not that happens. You know what I mean and I think that that is a different world than what you say. The corporations, accountability, north Korea, and that's why I'm glad that we have innovation in different places, because ish, my next free name, tld, is going to be completely non-commercial and because of that I think I'm going to have a clear pathway to a lot of trademark issues and things like that, because it's simply going to be non-commercial, you know. So I think there is room out there without businesses to still make money or at least try and at least innovate.

Speaker 2: 43:18

Yeah, and before we go to Web3IM, I agree with you as well, and I'm going to touch on that, especially when we start talking about the opportunity I think there is for free name and handshake and D-WED. But no doubt about it, businesses are going to enter this space and they're going to utilize this as a tool and the platform you know I think that we can all, at least to some extent agree with that is pushing towards that direction of being the most appealing for them is unstoppable domains. And as soon as Web3IM is finished speaking, I'll go through some of those points of why I think that's so, some of the factors that I think attribute to that, not only from, like I said, businesses using it as a tool within their corporations, but also for normies and entrants into the crypto space. I just think that UX and UI that is unstoppable to set up and some of the tools that they have are easier to use for people who aren't here to use crypto. But go forward Web3IM, and then I'll dig into the UD a little bit more.

Speaker 3: 44:24

All right, thank you. Thank you. So one of the things that was discussed on a webinar I was on with MasterCard, the global head of identity, prove identity a lot of those big companies talking about digital identity in this space. Like I said earlier, none of them are mentioning blockchain naming services Right now. They're just trying to figure out do we put the data on a public blockchain? Do we go through Oracle and others for a private blockchain? Like this is the industry insight that'll tell you the direction some of these things are going. So I always want to make sure to convey that to you guys too, from like what I hear. And one thing they brought up that was really cool is GLEIF. I think that's up in Canada, but the purpose of it is a legal entity identifier or verification.

Speaker 3: 45:03

So I see people all the time that will reply to my comments about ENS and they'll send me that fucking list of all the companies that own theirETH and then I write back same thing with Unstoppable and I go. Can you show me where it proves that they are the owner of it? Like dear ETH? I know we see it on the Budweiser page and stuff, but every time that people claim these companies own any of their domains, who is to say that that company owns it? Can you show us proof? Is that wallet confirmed that it's owned by that company? That's some of the shit that I'm going to be doing with what I am. It's not only going to be for like us and consumers and stuff, but part of what I want to do for businesses is also that legal entity identification or verification. If any of you look on Twitter on the left hand side on your like options some of you, depending on how much you're on here if you meet the minimums, you can pay either a thousand bucks a year or $10,000 a year for one of the yellow checkmarks. Businesses pay that stuff. There's opportunities to do that for the blockchain and that's one of the things that I'm working on, too, with the platform.

Speaker 3: 46:01

But again, every time that people claim that these companies own it, fucking prove it. And every time that I ask people to prove it because we're on the blockchain, the proof is out there. It's public. People just don't have the proof. So how do we ever know that any of these companies actually own them unless they actually show us?

Speaker 3: 46:18

Dear ETH is a beautiful example. We've seen it in a bunch of spots. Meek Mill got paid for two weeks by Unstoppable to put Meek MillNFT. Paris Hilton had Paris Hilton NFT up years ago during Ken Leon and she did that on her own. She didn't get paid for it.

Speaker 3: 46:34

Feed Me, the DJ, also known as Spore, does stuff with Dead Mouse. He owns Feed MeNFT. Like I've seen these people put it out on their Twitter pages and took screenshots of it and then you can find their wallets. But like we need more people out there that when they claim that companies own it and it's going a certain direction, fucking prove it. That's all I want in this industry, because we're in a place where you can and a famous quote is the blockchain. Don't lie. If someone accuses you of doing some shit, show me the fucking transaction hash and if you can't prove it, it didn't fucking happen. Just at that level now, with like we all want to be pumping our own bags and talking about different systems, the best thing you can do is provide proof, and if you can't provide the proof, no one should believe it.

Speaker 2: 47:16

Then, and kind of going back to again the E&S target market. It's we don't know, first and foremost, like you said, proving who really even owns the names for those who are claiming that these famous entities own them, but why as well, right, and the why could be several different reasons. I highly doubt that for most of them, the why is to develop a namespace and going back to unstoppable. It's just simply because it's again a lot of these entities. It's not practical for them to issue, to centralize identity. Second thing is that building something with E&S besides holding the name, using it personally or holding it in a vault, or using it for branding or whatever doing anything else with it from a corporate perspective requires development. Right, You've got to build what you wanted to do and appeal to your target market. If you just give them a domain name, an E&S domain or the ability to create one off of your sub, they still really don't know what to do with it if they're not familiar with blockchain.

Speaker 3: 48:22

Matt, I've said it sorry. Matt from unstoppable actually said that last week on one of the calls with a few of us he had said like the worst thing that they've seen is telling someone hey, go download this wallet, I'll send you a name. When that person never utilizes the wallet or the name, it just sits there and never gets used. A big thing with getting people onto the blockchain. Your friends, other people give them a use case first or provision them one like a subdomain or a domain you don't care about, but just make sure they have a reason to be on the blockchain and using it. Otherwise, you're just creating a unique wallet that's never going to get used or it's going to get lost.

Speaker 2: 49:00

Yeah, that unique reason for a lot of people, I think, has to look as little like it's them interacting with blockchain as possible. Again, from a UI and UX perspective, the closest entity to doing that and who is building in that direction is unstoppable. There they have an app. They've already been targeting normies quote, unquote as they're target demographic to bring in people as well as businesses that could bring in normie. Some tools that they have, as far as the chats and the badges, I think are going to go extremely far with companies building and brands and entities and entertainers building their own fan clubs. These are things that, again, you don't have to develop, coming in at just the basic level. You can go and obtain these badges and join these chats and if you're a brand, I'm sure that unstoppable will help you set these things up and help you deploy and market it to your fan base. That's another thing that you get is you get support in marketing when you're dealing with a centralized entity, bringing it back to. Well, if I'm sitting here already holding a big old bag of these domains, what is my target market to sell these to? I think it will be the normal crypto users as unstoppable continues to grow and as they continue to onboard masses through either their custom TLDs that they're setting up with communities or with individual process communities, or their own suite of TLDs, there is going to be a market for their flagship TLDs forexcryptonft, I believe, specifically. I think those bags will have a market as more people come in, because they will. First of all, they're commercially appealing. Second, as Ishmael mentioned withcrypto, it has a chance of potentially being adopted by ICANN to becoming an actual, real domain TLD. That's going to do something else, I think, for that, as far as that investment is concerned, I'm very excited about that happening. Most of you know I've chilled several times in our own purchasecrypto and I'm sitting and holding on to that one in hopes to be able to develop it on both sides of the fence.

Speaker 2: 51:21

But again, going back to the ecosystem that is unstoppable is built. Atheism as much as you want to. They've made these things as easy to accept, or as least as easy to. I'm saying the word accept again, but I mean receive, accept. This meaning accepting one way is meaning adopting the technology mentally, but I mean accepting physically. It's also a lot easier to accept a domain name from unstoppable physically than it is to register almost anything else out there, and that is extremely important. It's another reason why I'm also bullish on Warpcast.

Speaker 2: 51:57

Taking it back there is that the interface that we use to onboard people on the Web3 matters. If it's easy for regular people to get on and cast and make funny pictures and memes and things like that, they'll use it, and they'll learn the rest later. I don't see E&S ever coming out with an app that's going to allow people to make cute little AI avatars, because they're just not focused in that direction, and that's fine. E&s has its value Unstoppable. Doing it, though, will probably be a swing out of the park and will onboard millions of people because they understand and that's one of the beautiful things about them is that they understand, or at least becoming to understand what it takes to get normal people to at least look at these things as more than crypto addresses, and that's it. We value them as crypto addresses. We need the rest of the world to look at them as more than that. Go for it what they are.

Speaker 3: 52:49

I'm following up with everything you're saying, so spot on on that, one of the things I was thinking too. A lot of companies are building out MPC wallets. It gives you half of the private key and it gives them half of the private key and at any point in the future, if you want to take the key from them and take your shit and leave, you can. But what it allows you to do is I'll give you an example let's say JP Morgan payments, because they have a digital assets division. You log in your account. There's your checking, there's your savings, there's your digital assets. You don't have to do shit to set that up. You would literally have an account with them. They would have either a wallet on record for you that they manage like an MPC wallet, and anytime you want to send stuff to it, it would just go right through that flow and go into that, like you would buy your crypto, do whatever you need on their platform I think they just have investing or your assets if they have NFTs in there as well and then you just place them in that wallet, so you don't have to worry about the ownership. Unstoppable. Did that with a vault. You can buy names and you can just put them in the vault. You just register an account and you could use a throwaway email. You could use a blockchain email like Ethermail or skiff, so you don't have to add your real name.

Speaker 3: 53:54

But there are different ways that companies are doing it, and Coinbase launched wallet as a service last year. I interviewed for a position on that team and didn't get it. I didn't have API selling experience. I have SaaS experience. So what they're building out is for the MPC wallet, allowing all of these different companies to have those workflows. So if you think about Amazon, it's good they didn't launch that marketplace back in June. It would have fucking flopped. People weren't ready for it. But now if Amazon launches it and you have whatever your email address or name is registered with them and they provision you or hold a subdomain for you, you're going to have that in there and there's going to be a digital asset section as well.

Speaker 3: 54:32

So I think with what you're saying, you have to make it idiot-proof. You have to make it that people can get back into an account by calling into customer support if they're just using an email and a username. It's basically like Web 3 Lite. It's Web 2.5 for these people. You handhold it for them and, like you said, you educate, you develop and once they're ready to get that wallet on their own, or transfer things out, or they get a decentralized wallet like MetaMask.

Speaker 3: 54:57

Cool, you've taken the training wheels off, but what we need to do is put the general masses into that first area of they're none the wiser that they're even using the blockchain. It's all on the back end. That's how this stuff is going to go. And one thing I'll leave it on because it's fucking absurd BlackRock sent $100 million fucking dollars through Circle and it cost them $4.34 in gas. Like, I pay more than that, more than $4 to transfer like a couple grand from a bank account to a bank account sometimes, and they're trading $100 million in crypto on chain for $4 in gas fees. So like they understand it and they're making examples to show people that you can lower all of the fees by doing things in decentralized manners. So let's just hope they start using some blockchains that have proof of stake so some of us can make some money. Yeah.

Speaker 4: 55:47

And if we can go back to the topic, the target market for Web 3 domains, I think an important demographic are people that want to own their own CODs. I think that that's overlooked. I personally don't have any interest in owning my own COD, but there are a lot of people Paige and others that are telling that line and building around that, and I think that that is one of the biggest utilities that Web 3 domains provide. What do you guys think about that?

Speaker 2: 56:19

Yeah, I was actually literally about to roll into that because, with everything I'm saying, it might be discouraging to some people that hold some Web 3 TLDs, but there is a humongous market for that and I wanted to dial into that as well.

Speaker 5: 56:34

Hey, wynn, before you get there. Hey, wynn, I'm the biggest proponent of that, but I really want to spend a second on Web 3 IAM's point about this hybrid wallet. I really loved it. I really think it's authentic for the most of the world. The ICANN domain name system is what I call a hybrid system. You have an auth code, you can do transfers without anything any human being involved. It's kind of decentralized. But, man, if something messes up, you have someone to call when it comes to a valuable asset and this concept that people felt more comfortable not being so on their own with their wallet. And hey, read the terms and conditions. You mess up, it's all on you. This idea that you were sharing about this type of multi-sig or backup-sig or there's something that happens maybe if you screw everything up, I think that could bring 10X, 50x the investment in, because people wouldn't have that scared factor. It's not FOMO, it's just F. I mean, I mean.

Speaker 3: 57:40

I mean, I'm just yeah, let's think about one other thing too is look at the amount of people that had Bitcoin in the past on cold storage and other things and they lost it. That was something of value like tens of thousands of dollars, and these people lost it through poor security, hygiene of their user accounts and stuff. So if we think of that in the traditional world and me coming from cybersecurity dude, the amount of calls you would get to customer contact centers of, oh I need to reset my password. That's what created all those different portals and the different backup methods of resetting accounts, because if you just let human beings forget passwords and different things, they will. So if we can mitigate a lot of that damage before people get on the blockchain, we have to. And one question I'd ask you, and everyone else on here too, is for people that have onboarded their friends, family members anyone to the blockchain can you agree with me that the biggest pain in the ass is getting them set up with a wallet?

Speaker 2: 58:35

Yeah, 100%, and that's always the biggest challenge. And actually one of the easiest wallets to set up is Phantom, which is why I like using it so much and recommend it to people, because easy to click and set up. But yeah, those hurdles to onboarding.

Speaker 5: 58:50

It's the unknown, it's the fear of the unknown, right, they don't even know what they're supposed to be fearful of. And, like on Monday night, domains, we're taking Julie through the process of opening up a wallet and she has a lot of questions, she's worried. So, yeah, I really appreciate it. And then the last thing on this multi-stake wallet is a corporation and from a business point of view, I think corporations are going to have to address having wallets to receive assets, to receive swaps, to receive atomic purchases of their sponsored tokens. And a corporation is an infinite life entity. It can't be tied, just like the people that had their domain names tied to a secretary or an administrative assistant or a CTO who leaves or moves. I think that backup SIG for a corporation. That's why some of the work I'm doing with free name where full disclosure I am a consultant is to work with the corporate registrars so that they can have their corporate registrars be a co-custodian of that Web 3 domain name. You know what I mean.

Speaker 5: 59:58

So it's not just up to oh yeah whose wallet was that in, or something like that. So really love that point.

Speaker 3: 1:00:03

Because that's what I'm working on and trying to talk with all these people about. So, to your point, Ari Redboard if you've heard of him from TRM Labs, dealing with like compliance and global stuff I have a message with him because I have AriRedboardeath and I didn't get to meet him in Boston last week. But I told him hey, I got it, I want to transfer it over to you for free. It's an ENS, if you've heard of it. Just want to chat about how corporations are looking at digital identity versus decentralized identity. And he was like hey, you're the man. Yeah, I'll write you a message later, but definitely would love to get the ENS and chat. So these are people that are like setting up what's going to happen in the industry and are open to the ideas. I'm trying to think of where there was something you said, Paige, that I was going to build off of, that had to do.

Speaker 2: 1:00:46

Well, yeah, and there's 100% legs to that. Like I said, I was at a Texas blockchain not last year, but the year before last and a lot of the conversations they were having back then. Obviously we love Bitcoin and hate everything else, but was also about that joint custody people sharing custody with their financiers, with their attorneys, with the states and all that kind of different stuff. So at least for onboarding the masses through the traditional financial means, that's certainly going to be an instrument that's going to be pushed to them through our financial institutions. Yeah, paige.

Speaker 3: 1:01:26

Paige was talking about multi-sig. So multi-sig and multi-key and stuff like that in the traditional world and what you were explaining, paige, like that RSA for security, they might have a multi-sig where three different people have to be the ones that end up plugging that stuff in to confirm it Kind of like how you think of the nuclear football with the US president and launch codes. They have that on the blockchain where they can shard the key so that where there's multi-sig which is part of, I think, the MPC wallets too. But to your point about, like these people leaving companies and not having stuff prepared or like backed up, I dealt with I think it was Warner Bros years ago, like three years ago.

Speaker 3: 1:02:06

Warner Bros was one of my accounts and they fired whoever was dealing with their multi-factor authentication, which affects the entire company, and I got an angry call from the CTO being like how did this stuff expire? And I sent him back the call log and the email logs of eight different times. I tried calling and emailing them and nobody would pick up a reply to me about it and I was like all your shit's expiring. You have to talk to me, otherwise it's going to be a fire. Come to find out. That guy called me the day after it expired, panicking, and he's like yeah, we fired that guy a couple of months back and I go you didn't think to put somebody else on record to contact us. You literally fired the person that dealt with your security for the entire company and then you come in very charged saying it's your fault, not mine.

Speaker 3: 1:02:50

So it happens even at those high levels of these multi-billion dollar companies, they don't think with foresight of how are we going to get people on, how are we going to manage it, but how do we protect ourselves? Who's going to own the domains at the company? Is it going to be a wallet? Is it going to be a desktop one? Where are you going to store the recovery phrase? Who's going to have a hold of that? Or multiple if it's multi-sig? So this is the stuff that I want companies talking about more at these conferences. But right now they're just kind of talking about regulations. It's more about the regulations and where the US is going with this stuff than how do we get people on.

Speaker 2: 1:03:25

Yeah, and this is definitely a great conversation. Actually, I might do another tech talk, kind of diving strictly on that because, like I said, a lot of observations from that Texas blockchain that I never really expanded on, but there were a lot of conversations around this and it's definitely subject when I dive into. I want to take it back around to what Ishmaelie was mentioning about the opportunity with free name and others like Handshake and D-Web. These are people who issue domains at the TLD level and the target market that I think exists for those. Going back to that subject, not everybody is going to be a customer, not to say that everyone who buys an E&S for unstoppable domains is a customer, but it is very much a consumer product E&S again to use it as your digital identity at works, etc. Developers that kind of explained all that already Unstoppable domains with its ecosystem and its TLDs, but free name, handshake and D-Web and I'm kind of grouping them all together just for the sake of this conversation. They are very different platforms. Like I said, free name has more of a turnkey system. Handshake and DecentraWeb have much more of a developer friendly system If you code and build out something from scratch. Both of these appeal to entrepreneurs, independent builders and those who want to build niche community identity. Again, I think Unstoppable is going to make a lot of relationships with huge brands and entities, but they're not going to make relationships with everyone. There are going to be a lot of communities that are going to benefit and want digital identity that, for some reason or another, either aren't going to be able to partner with them to do so, maybe priced out, etc. And these platforms very much empower them. So, whether you yourself are holding a bag of these domains and you're looking for communities or your target market to sell these to niche communities is definitely going to be your audience. Or if you are planning on starting one of these communities, looking at one of these platforms to register a TLD, we'll probably have some great benefit for you and you're still likely going to be a consumer of the other namespaces just for your personal use.

Speaker 2: 1:05:45

But the free name handshake and D-Web domains are completely different things and I think oftentimes when people buy a TLD and then they start registering domains off of them, or when they start looking for people to register domains off of them, they're expecting the same kind of results as they see from these other platforms and it's important to know that again, like I think we discussed, the last space is take a lot more work, because now you're dealing with a smaller market than even the other domain registrars are working in and you're also dealing with a lot less utility and integrations. You need to appeal to a different need. Like I said Paige has mentioned it a lot of times you can use these for community building. You can use these for crowdfunding to do cool things. You can use these, like I said, for identity for smaller communities as utility continues to build. You can use these individually for that.

Speaker 2: 1:06:41

But do I think the market is going to be the same as an ENS domain? Do I think that you're going to be able to walk up to somebody who's an ENS Maxi and tell them you should buy mydgen rather than youreve? I don't see that as the market, but going to a community, and so that's another thing that I pinned up at the top and the reason why I pinned it up at the top to reference it dgen, which is a TLD that I own on a free name, as an example of identifying a specific community and market. That's something that the TLD that you own appeals to and just grinding on that market right. So I'm not looking foreve Maxis.

Speaker 2: 1:07:20

I'm not looking for people who love unstoppable.

Speaker 2: 1:07:23

I'm not looking for anybody that's bullish on anything other than people who are bullish on Degen the token and people in the workcast ecosystem.

Speaker 2: 1:07:31

They get it and might want to align with it because it'd be a cool identity to have and marketing that way, instead of trying to fight against and explain why you're better than another ecosystem.

Speaker 2: 1:07:41

I think, especially for those that hold these TLDs and this might be a direct message out to my handshake people, because I know that's usually the marketing tactic that a lot of them use is I'm better than you. Instead of going at it that way, find a way to appeal in a different way to, like I said, a specific niche community in a way that these other ecosystems can't, and that's can't bedgen, unstoppable, can't bedgen until they make it up, but I'mdgen now and I personally can build a relationship with that community before they have a chance to and can find that success. So for those entrepreneurs that are sitting on TLDs or looking at TLDs and investment, you should look at a similar strategy know what you're buying and why you're buying it before you buy it, so that you know how to market it and who to market it to and want to flip that kind of back the page because again, you're very bullish on the TLD side of things to get your view on that.

Speaker 5: 1:08:38

Yeah, and I think it comes down to knowing what you're selling. And for me, right now, it's the moment that I bought my TLD and I was in the game. You know, paid two or three thousand, paid 600 for some others, paid the regular 79 for some others, and I got to tell you I felt good about buying it. And you know, a domain name transaction happens when the expected benefits, or the benefits of what you're getting is worth more than the money you pay. And they've been telling me for years I can't have my own TLD, and now I can. You can tell me it doesn't work. You can tell me I got it I own it, it's up to me now.

Speaker 5: 1:09:16

So, yeah, you know, I think about my dot V. Like you say, start from, are you building a community? Can this community help you build identity? But you're getting back to the origins of the Internet, where everyone builds their own site, everyone puts up their own content and then they act together in an ecosystem and then everyone's in charge of their own thing and then you help everyone have a sense of community. And I just think, especially with no renewals, you know, in terms of offering it and marketing it.

Speaker 5: 1:09:47

You know I've got over 3,500 people now on my dot V. Some of them are just buying into me, some of them like the idea of Planet V, some of them like the idea of I don't know. Just it's short, you know, and I love the way you talked about it with from a zero starting up. That's what we're doing. I'm not trying to break I can, I'm not trying to break the route. But you know my dot home page is going to come out here pretty soon, which is the original meaning of having a home page on the Internet was just to have your own little link thing where you got to go to the places you go the most and you control it. And now I think about connecting that with your wallet where you can let other people see it or not. I just think this idea of digital identity, decentralized wallets, and we can be in it. Now I can start marketing my TLD today. I really thought you summed it up well, which is stay niche, keep an eye out on the other markets.

Speaker 5: 1:10:44

You know I also own handshake TLDs. I've gotnom there. It's notcom, it'snom. You know I do three or four names a month. I get H&S for it and I hope it works. You know what I mean. But yeah, the ones I have on freename because they've been going for about a year inside their community, maybe you can speak to that too is the community has really said they wanted certain things. So I can control some of my custom pricing. I can create coupons. I have my own reseller page. You know there's just some stuff that took a while to come right when from when everyone wanted it last year, but they've been in the game every day for the last year and I think it shows right there.

Speaker 4: 1:11:26

I think everything you pointed out to a page sorry, cut your Marcus is exactly what unstoppable domains is built Like. They took a bunch of words from anyone else going to say can, and they build community around them, and to me that's sort of like the footprint of that utility in Web 3, where you can own your own COD. Now are there, you know, some shortfalls? Yeah, there's the possibility of collusion We've seen it happen before but I think that you know there's a path towards even having an ICANN being part of the ICANN ecosystem, which to me is another phase in the realm of operating a COD, if you want to go in that direction. You know what I mean. But you know we live in a world where people you know are very big on online communities and if you can provide that digital identity to them, you know the average consumer.

Speaker 5: 1:12:22

I just can't afford it. Ish. That's a million bucks and 35 grand a year. If it's other people's money, if you hire me to work for you, I'll get you one, you know if you have a community, then maybe the community can co-own it.

Speaker 4: 1:12:36

Right, If you're able to build a community and say, listen, do we? There's 50,000 of us, hypothetically right, Do we want to take us to that next level? And I can see brands using this as a way to sort of like, create a path towards having a normal.

Speaker 5: 1:12:51

But there's also success at 5, 10, and 15,000 domains in your community. I think that's okay to not be on the public group. The public group comes with baggage and I'm not saying I'm doing bad things on my TLD, I'm just saying it's grown to become a monster. But I hear what you're saying, I mean, but you know.

Speaker 5: 1:13:13

I hear what you're saying about unstoppable and I have, you know, 700 unstoppable domains. I know what it feels like to own them, but they never gave me the goose that lays the eggs. They just wanted to sell me the eggs. So you know. But I'm glad I'm in. They do an amazing job of marketing. I mean, sandy has told more people about the word web three domain than you know. All the other companies combined, I would say probably. So you know, I want them to keep going. I want them to keep building the big tent. So yeah, and I hope my names work out there, I think directory dot x is my best one, probably Just going to build a directory of all the sites on dot x.

Speaker 4: 1:13:51

Yeah, I don't own a bunch of unstoppable names, but I, you know we're speaking about. Who's the target market for web three domains? And I think it's very important to mention that there are people out there, including brands, once they understand the capabilities, would take that utility and say, oh, you know what, I get it. We already have a community. Let's you know, let's take advantage of that and let's you know, come up with our own extension, and you know. So I think I think it's an important utility of web three domains that is often overlooked.

Speaker 2: 1:14:27

One of the things that you actually just highlighted is brings us back to the value again of being of owning your own TLD and going quote unquote if you want to call it the independent route versus the major labor route, but it is. If you have plans to crowdfund anything, such as trying to get that particular TLD, you know, into ICANN, and you had a community that wanted to support those efforts, it was willing to, you know, purchase your, your SLDs to fund doing so, that's a way about going at it and these are things that you couldn't do with an ENS or an unstoppable, because, I mean, I don't see the point of using one of those to try to do that with would be. So there are, there are plenty of use cases again for these particular domain names, even if you're using them, like I said, personally to build out your own community. Also, you know, for opportunities that might come up on the spot. Like you said, you know unstoppable has taken, you know, has chosen the names that they've chosen to run with. Anybody could have chosen those words, etc. But there's still plenty of words out there that they haven't taken that at any point could become valuable. I mean, think of slurping, right, slurping is something that has come and gone or was coming. I mean, I guess it's still here, we're talking about it, but this is something that came and took over the blockchain and went viral almost overnight because of that stupid mistake that somebody could have owned dot slurping. Right, you probably could have went and registered on the day that it first went viral, because I doubt anybody else had ever thought about registering dot slurping. So those kind of opportunities If you're looking for a target market for TLDs, it's staying sharp and knowing that.

Speaker 2: 1:16:07

That's kind of one of the ways that you can essentially flip and play this game right. If you're a DJ and you're looking for things to make money, keep your eye on trends, register TLDs that fit with those trends and then go launch them into the DJ community and make your money. That's one of the opportunities that are out there. These are things that corporations like unstoppable probably aren't going to touch. They're going to build, you know, different relationships with communities, so there's plenty of opportunities out there for TLDs.

Speaker 2: 1:16:35

Again, you just got to know what your market is and why you're buying them, thinking that you're going to buy them and that they're going to sit on the same shelf or pedestal as a dot ether, a dot extra dot crypto. I don't know if many of us have that kind of marketing power or money. There are some protocols that do and that's what I'm going to kind of end this space with is with, you know, the community TLDs and protocols by those big companies that are kind of doing their own thing. But before I get into that, want to give anybody up there uh, uh, isher or page uh chance to weigh in on that for our kind of shift to the community.

Speaker 4: 1:17:10

Yeah, there's a company that I'm an advisor for called butterfly protocol and they have the ability to take any extension on E and S, and you know you can run your own CLD. Um. A good use case was we created dot pay pay. There was a lot of pushback at the time and they decided to sort of like shelf the project, but you know, anyone can go out there and purchase whatever name dot pay, pay, pay for it with pay pay Right. You see where I'm going, which adds utility to even a mean coin right. And now you can you know, essentially own that name. Now they can decide that they want to charge your renewal or they can decide the operator that is, or they can decide that it's free. They decided to make it free, but it's built on E and S, so even E and S has that capability of building out alternate CLDs.

Speaker 4: 1:18:07

Um, and I think that's you know, something that a lot of people aren't aware of Um. You know you can literally create your own CLD. You can decide that you want to build dot, djan dot, whatever. What you need to do is you need to get a sort you know a Djan dot something, and then they have the capability of enabling that on the blockchain as a Web three domain name. So I just think on the surface level, we approach most of this as end users, but I always said the the, the paths of wealth in in Web three is building right. So, even if it's leveraging someone else's technology, um, you know, that's to me is like the fast track path to wealth and I want everybody to be wealthy.

Speaker 2: 1:18:53

Absolutely, and there's multiple ways to build the matter. Which ecosystem you belong to, and I'm glad you pointed out about E and S. The dot Djan thing didn't work for me because I couldn't find a good extension about Djan off of, but that is what I did with the X chain and D five wallet extensions, got the dot IDs and, yeah, there's, there's. You could build name systems and E and S as well. Um, like me, on the basic level, just with you know, importing using uh, dns, sec or again, if you can develop out of front end, you interface, um. Doing it that way, especially with bridging in with two domains, uh, you get a lot of utility on both sides. Think, uh, if dot ID. I really liked their platform, um, but yeah, so kind of move past that and thank you for that. Uh.

Speaker 2: 1:19:41

The last thing I wanted to talk about was the community or protocol TLDs that exist out there Um and uh, cause there are other ecosystems that that don't belong to either of these categories. They're not free, they're not independently owned TLDs, uh by people and they're not an unstoppable or E and S? Uh. These are TLDs that are being launched in ecosystems. I'm talking about full naming services being launched by other block chains, um and uh. For those of you who are are uh holders of those and I'm talking about my dot BNB, dot sats, dot souls, the dot ARBs Um, there's also, you know.

Speaker 2: 1:20:18

Uh, it's there's a target market for that as well. There are going to be people and I belong to. I used to belong to that group of people when I called myself a BNB chain max. Yeah, I remember when space ID first launched and I was telling that community about E and S and the response I got from them is that they wouldn't touch E and S with a 10 foot pole.

Speaker 2: 1:20:37

There are ecosystems out there that are proud of where they are, um, that would prefer to build their tech on their own blockchain, that would prefer to have their name, their own naming ecosystem, that it works on their dexes, their dApps, their platforms, um. And there is always going to be a market for those TLDs or for those ground names and those ecosystems and protocols, it doesn't matter how cool you make anything else. Look, uh person that loves BNB chain is always going to want his name dot BNB. Person that owns that loves uh, you know, bitcoin is always going to want their dots. That's the same thing with Solana Uh. So the target demographic for those uh again, blockchain maxes and diehards ecosystems that want and can build their own identity and tech. Again, if you're a blockchain and you're trying to onboard people to your, to your platform. It's easier for you to do it on your blockchain because then you can just give them rewards for your own blockchain. You can create DApps that are going to rate with it on your own blockchain. Just look at a ZK fair, for instance Um, owning a domain name for them actually gets you air drops from anything that launches on their launch pad. So if a platform goes to their launch pad, uh and there's quite a few of them that have they have it built in where a portion of whatever they're launching goes to to their holders or their, or is claimable by people who hold the dot, zkf, uh domain name. And so those are things that communities and blockchains and things can can use to incentivize um. You know their, their community, both incoming and existing that they just can't get um from another entity. So there's always and that's going to be something I think that we should get used to continue to see BLAST has its own naming service. Every blockchain, as they continue to build, is going to look to their own uh to build their own technology or or utilize or leverage someone that can help them build on their own technology.

Speaker 2: 1:22:30

I I know the popular consensus is that you know E&S is going to be the the end all be all and and the blockchain naming service for all. But how can it be when everything else is so different, wants to be, uh, independent and wants to have their own Um, so that that that was the last thing I kind of wanted to mention is the, the community protocols and TLDs, and, before we wrap up, wanted to see if you had anything to mention on that, ishmael, and if not, yeah, um, I want to thank everybody for coming to the space Again, wanted to host this, to go through this from a different perspective. Um, each ecosystem, each naming protocol, and even beyond that. There's more categories, even than this. I could have done into some other ecosystems, but these are the main categories I think that we fit into. When we're looking at naming or investing in naming, and those of us who hold bags with these, it's really important that we identify who the target market is for them, um, so that it's easier for us to both hold and invest the names in the future. Um, our space is growing and and as it grows, there's going to be a big influx of people from each of these demographics. So, for the most part, I think the bags are safe and I'm actually letting Ishmael back up. I think we got disconnected For the most part. I think that most of us that are early, that have built these bags, have built them safe, but prospecting it to the future, I think it's important that we do continuously have these conversations to look at how the market is continuing to optimize and how we're feeding into it and investing into it.

Speaker 2: 1:24:01

Um, go for it. Ishmael, can you speak? Yeah, twitter's been acting weird on spaces for the past week. For anybody who's been on them, for some coming up to speak is is working. Others, yeah, but we're about to wrap up. Anyway, if you could just bear with me, it's just a moment. I want to give them an opportunity to speak before we wrap up, if you can, and again want to remind everybody that our spaces are recorded. So thank you for everybody who did attend. If you came in at the middle or towards the end and you want to listen back to the entire space, you can do so here on Twitter. Also, you can do so on our website at iheartdemainscom. In about a day or so, We'll do a recap on the space and blog format, so you can read that or you can listen to the player that will be embedded on the website. All of our podcasts and um uh tech talks are embedded directly on the website or you can go to any major podcast player, including Apple and Spotify. Again want to thank you guys all for attending another tech talk, which we could have got issued up for one last comment, but I want to thank him as well for coming on. Also want to thank Web3im and everybody else who has attended and showed love.

Speaker 2: 1:25:21

Again, we are moving to base, so if you're not already on the workcast, I'm putting out another invitation.

Speaker 2: 1:25:28

There's a lot of opportunity on workcasts, not only, again, from a community management perspective it is just a better tool for us but also for those of you who have a little degen in you and you're looking for opportunities in this Web3 market.

Speaker 2: 1:25:42

There's a lot of them on workcasts not financial advice, do your own research but it is a growing platform.

Speaker 2: 1:25:47

A lot of influential people are going over to that platform. They're building and so we are going over there to join that list of builders and the first thing that we are building over there is our auction. So I definitely look forward to seeing all of you participate in that and then also, as with the announcement above and I'm sure I get questions about this at the DM, april 15th, that is when we're going to run our next community auction. So I will be reaching out to those of you to see what names you'd like to submit, and this time we are going to be taking names from everywhere. So get your ENS's ready, your handshakes ready. Yeah, definitely looking forward to this next option and looking forward to being on base and, with that being said, you guys enjoy your Wednesday. Thank you for attending another Tech Talk, and this one was about the target market for Web3 Domain. So if you guys got something out of this and got some insight, thank you again.