Gamified Education: Mighty Academy's Approach to Web3 Learning

Unlock the future of education in the Web3 space with Mighty Academy! Ever wondered how gamification can transform tech learning into an engaging experience? Join us for an insightful conversation with Art from Mighty Academy, where we delve into their groundbreaking platform that incentivizes education with innovative rewards. Learn how this Duolingo-like approach for programming and web development is making complex topics accessible and fun, helping to onboard newcomers into the blockchain world with ease.

Discover the magic behind effective incentivization and why Mighty Academy stands out in the realm of Web3 education. We dissect how non-monetary rewards are used to attract and retain genuine learners, avoiding the pitfalls of reward farming. From the potential future of blockchain-based education verification to integrating educational modules into business websites, this episode highlights how Web3 technology is democratizing education and creating inclusive opportunities for all.

Finally, explore the broader implications of gamification beyond just education. We discuss how this approach can be applied to various aspects of life, driving engagement and productivity. Whether you're an educator or a tech enthusiast, this episode offers valuable insights into the evolving landscape of learning and the innovative ways Mighty Academy is bridging the gap between Web 2 and Web 3. Don’t miss out on this deep dive into the next big thing in education!

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Chapters

• 1:52 Incentivized Learning With Mighty Academy
• 8:08 Gamification and Learning in Tech
• 17:55 Effective Incentivization in Experiential Learning
• 26:15 Course Incentives and Blockchain Certification
• 34:28 Blockchain Integration for Education Platforms
• 46:43 Web3 Education Outreach and Partnerships

Transcript

Speaker 1: 1:52

Thank you. Thank you, hello. Hello everybody. Thank you guys for joining the space. We will get started in just a moment. If you guys could do me a favor, as usual, as you're coming into the space, hit that bottom right-hand bubble, if you could like, and retweet. Share the space. Let's get some more people in here. And then, yeah, whoever we have coming up to speak I don't know who's behind the Mighty profile, but yeah, I'm going to go through and invite some people up and we'll get started in just a moment. Also, if anybody from the Mighty team wants to pin anything to the top of the space, please, feel free to do so.

Speaker 2: 2:32

Hey guys, hey Marcus, how's it going? How can you hear me? Please tell me if you can hear me. Well, yep.

Speaker 1: 2:37

Yes, sir, I can. I can hear you loud and clear. How are you?

Speaker 2: 2:41

I'm doing great. It's been a busy day, but we're going through it and everything is well. Everything goes great today, yeah.

Speaker 1: 2:50

Yeah, and my day is actually just starting. So, yeah, looking forward to the rest of my day. It's been actually a pretty exciting week or month and time and demanding in general. So, yeah, myspace has been heating up. It's been a very and time and demanding in general. Yeah, myspace has been heating up. It's been a very fun time and definitely love the value that you've been able to enable me to add to the space and looking forward to diving into it.

Speaker 1: 3:16

Yeah, we will get started, like I said, in just a couple of moments. If anybody has any questions. We do the AMAs a little bit different than the regular tech talks. The tech talks are kind of, you know, more panel style invite anybody up to come up and give their input. The AMAs. I try to keep these a little more intimate so we can keep the conversation focused. So if you do have any questions and you're kind of outside of my core community, please do me a favor and leave those questions in the chat section or in the comments and I'll be more than happy to ask those questions. That's just so we can keep a good flow. So, yeah, without further ado, we will get started. So, yeah, thank you guys once again for being here.

Speaker 1: 4:02

I do want to welcome you to iHeart Domains and thank you for joining another Tech Talk AMA where we deep dive with builders, entrepreneurs, visionaries and protocols in the Web3, tech, digital identity and on-chain domain name space. We are your number one resource for unbiased Web3 and blockchain domain educational content. With over a hundred tech talk episodes and youtube videos produced and archived over the past two years, you can actually search our entire podcast archive for prior recordings and an easy to read blog overview of each episodes right on our website at iheartdomainscom. Also, all prior recordings are available in podcast form, including this one at some point on every major podcast player, including Apple Podcasts, spotify and iHeartRadio, and you can easily find those at techtalkhost. Again, love for you guys to show some love, like retweet and spread this out, and thank you to both listeners live and those who will be listening in the future, both here on X and again via our podcast. I do also, as always, want to encourage anyone who is interested or who wants more info to join the community directly of Mighty Academy. As always, it is up to you to do your own research and remember our AMAs are not financial advice. And yeah, without further ado, it is my honor to introduce this AMA. As you guys see at the top, the title of the AMA is Earn Rewards While you Learn with Mighty Academy, and it's definitely going to be fun to deep dive into this. As usual, I do have an introduction for the space to kind of set the tone and subject for the space. So, if you bear with me for just a moment, here we go.

Speaker 1: 5:53

So education this word is probably more utilized and used in the Web3 space, probably more than the word Web3 itself. We all acknowledge its significance, but many of us, if not most of us, fall short of actually effectively educating ourselves. You know, on the other end of the spectrum, those who have value to add with platforms or projects and information to share, you know find it difficult to effectively educate others. You know that could be due to the technicality aka the techie techie, as our friend Flexter says of what we're trying to teach, the complexity of developing your own learning module or program and then, of course, the lack of incentive to give people the push to learn in the first place. You know, one particular platform has made it its mission to solve these problems and close these gaps by rewarding you to learn in a simple and easy format, while simultaneously empowering, you know, those said projects and platforms to provide exclusive educational content to their niche.

Speaker 1: 7:05

Already aware and this is a shameless show for us, but even our own Beginners Web3 Domain course was developed by and is hosted on the Mighty Academy platform, which you can also easily find on our website under the Learn and Earn section at the top menu bar at iHeartDomainscom. But yeah, it is my pleasure to be joined today on stage by Art of Mighty Academy and I want to dive behind the vision and mission of incentivized learning with Mighty, as I typically do, I want to begin with a brief overview and then we'll dive a little deeper with my next few questions. So, yeah, with that being said, art, introduce yourself, tell us a little bit about your background and give us a brief overview and intro into Mighty.

Speaker 2: 7:48

Hey so, yeah, actually you gave a really great overview already, I would say. But just to underline the important points and like summarize a bit, mighty Study is basically for the end user. It's very similar to what Duolingo, let's say, is, so it's very tech focused. So, instead of like languages, in Duolingo you have tech stuff which is programming and web free, and we add a lot of different courses. So, like, one of the latest ones, of course, is the course about the domains, which is, I'm like, very excited in general about the decentralized identity and so on, and Mighty actually ties into it in many ways.

Speaker 2: 8:30

And so, from the user perspective, it's like Duolingo for tech, where people learn in dynamic environment with rewards, and, on the other end, it's a platform where everyone, like a brand or a teacher, can upload their own courses and we solve the problem of understanding certain complex topics. So, for example, if a blockchain brand wants to onboard their users or developers easier in like more, let's say, lucrative way, they will come to us and ask us to gamify the journey of developer and or, for that matter, for the usual user, because actually, like there is, it's like one of the largest problems that our industry faces. Our products that we have here are very complex and it is our job to simplify and onboard users to them in the right way. And, of course, we know that onboarding procedures and UX UI are going to be easier with time, but it doesn't matter overall, because we want users to come in today and UX is going to be here tomorrow, uh.

Speaker 2: 9:47

So, yeah, this is the solution that we came up with and obviously, uh, not only brands can use it, uh, but, like, also any personal teacher who wants to just create his own courses and, uh, like, let people learn, uh can use it also. So, yeah, this is the gist of it and how it works. Yeah, let's dive deeper into something more specific.

Speaker 1: 10:11

I should say yeah, I love that, and, if you guys are already kind of piecing it together, the Mighty Academy platform builds a bridge for those who want to teach, to those who want to learn, in the simplest possible way. As I stated, and then, as you've kind of, you know, reinforced the techie, techie part of this is just, it's just what it is and it's something that probably is an element I don't think that we can remove, you know, from the reality of our space, but being able to connect that to other people. You know, you guys chose to go the route of incorporating gamification, and I wanted to kind of get your insights into, you know, kind of why you feel like that might be a good gateway into incentivizing people to come into this space and to want to educate themselves, why you think it's important in order to motivate people, and also give some examples of how you utilize this tool within your own platform to attract and retain these types of people.

Speaker 2: 11:21

All right, yeah, great question. Actually, we have thought really hard and our team background is, in many ways, an education. Of course, there is also tech and other backgrounds, but we really care about incentivizing people in the right way way to go forward when we are speaking in terms of human motivation. So, even like, if you come back to my background and like how I came to be with Mighty, I actually like, even when I was studying in university, for example, I wasn't like a really really good student, like I had Bs, but I didn't never really wanted to study properly. So like it was like last days before the exam, la, la, la, you get the grades and then okay. But I saw a lot of motivated students around me, but all I really wanted to do, honestly, is play games like all the time, and I just didn't care about studying. Uh, yeah, just be super honest here. And um, um, and I saw like a lot of um, like a lot of guys around me who are very similar. They're playing games right and they're very motivated when they are playing games. And I was myself and I thought like why is it so, basically? And uh, if you break it down, like in how you actually um, like play games, you actually do a lot of monotonous, uh, similar to each other tasks and they, if you break it down to like smallest determinator, it's kind of like work in many ways. So, um, and like, okay, let's. For example, you go to world of warcraft, you go kill the monster, he drops the loot, you pick up the loot, you go to another one, right, and it's like very, very simple process and like why do the people spend like thousands of hours on it and why do they feel so motivated and so obsessed over this? And so you start to notice little patterns that can be incorporated in other parts of other processes, like work or learning, or sports, for that matter as well. And then you turn gaming features into gamification, and gamification is actually much larger than gaming overall, because gaming is, like you can say it's a one sector, sub sector of gamification, and gamification is simply everywhere actually.

Speaker 2: 13:56

So, like, starting from the day you were born, you get like you go to kindergarten, you get like smiley faces, uh, for good behavior, this gamification. In the school, you get grades for, um, that's gamification, obviously. When you finish school, you get a nice looking diploma, uh, and it has to be like nice looking why, uh, gamification? And then you go to uh get a job. You get like like bonus packages or like every job has like separate stuff, but that's also gamification. We have likes here on Twitter. That's gamification.

Speaker 2: 14:35

We have pension schemes, which I love to call kind of like Ponzi gamification, and well, it's like a scheme where, like, you give a little bit of money, right, and then we will give it to you all at once and it's going to be easy on you when you are older, right? So everything is gamification in a sense. And why do we gamify everything? Why do we strive to gamify everything? Well, actually, because this is the way we are wired and we just try to move. If everything could be turned into a game, we would turn it into a game Just because these patterns, these particular patterns, they just provoke enjoyment out of us and there is no reason not to do it.

Speaker 2: 15:24

And just to finish it off with like one little point like um, even like subtle little um, seemingly stupid things will work like um. For example, every education platform right now and it's been like this for 10-15 years already every education platform online, almost any education platform, has points like XP points or something. These points, they're nothing to do with Web3. They're actually useless. You can rarely do anything with them, but everyone has it. And why does everyone has it? Because everyone inside their websites recorded that when they introduced these points, their retention statistics went up. Why? Because it works Like as simple as that. So gamification does work and this is absolutely the way forward for us to make people more motivated to study.

Speaker 1: 16:24

I really enjoyed hearing your perspective on on edu, on gamification, and um, it truly is a gem for people to listen back to. Um, and you're right, like most of this is psychological. Um, you know, we, we all need to be incentivized in some way, no matter how small sometimes, to to push us to do something or explore something. And, yeah, it just seems natural that we start incorporating that if we want to incentivize people to look over here at all this.

Speaker 1: 16:54

As a matter of fact, I mean, that's kind of how a lot of our crypto games got adoption and got us to start using them was via, you know, their play to earn concept. A lot of us, a lot of our ecosystems, are driven by that and it's become kind of the standard. And you know, the learn and earn is a now and a very interesting twist that I truly hope sees the same success, you know, for obvious reasons, with our, you know, motivation to want to teach as well. So, yeah, tell us kind of more about that concept and how you feel the market will accept or be receptive to learn and earn. And, like you said, you know that we need these kind of, this kind of motivation, you know, to attract us, to get us in the door in the first place. You know how far do you think we can go with it and how big of an impact do you think that Learn and Earn will have on growing the space?

Speaker 2: 17:54

Yeah, great question. Like I would say that let me first like outline the differences between like what it was and how we look at this uh to be proliferating in the future. So let's say um like before. There was, and still like a lot in the industry. We have um play to earn and similar concepts and um. The base of this concept is that people um like they play a game to earn some tokens at some point after.

Speaker 2: 18:27

And just to outline for people who might have heard it for the first time, and the problem with this is actually rooted very deeply into human psychology. Just coming back to the previous answer, and so if we break it down, like on the human psychology level, we have two different types of motivation within users, and the first type is extrinsic and the second type is intrinsic. So whenever you're experiencing extrinsic motivation, this is motivation driven by external factors, like mining, for example, or external validation of people around you, etc. Motivation on the other side is driven by something inside of you, so something you find internally pleasing or something you find mastery in and you want to do this thing, et cetera, et cetera. So what play to earn things do really well is that they leverage extrinsic motivation to attract people at first place. But what they don't do that well is that they don't transfer people to become internally, intrinsically motivated about their product. So people are only caring about products because they make money off of them, not because they like the product. And this is obviously a huge problem. And, of course, like all the projects have figured out, how do you attract people with money? Now there is a second problem how do you make them stay? And this is what Mighty tackles at its core. Basically, how do you increase retention of your product, or whether it is any other product which is just trying to attract the users, or any product working with Mighty, because we help other businesses to do the same as well. So, yeah, and how do you transfer users to be extrinsically motivated, to be intrinsically motivated?

Speaker 2: 20:45

Actually, I would say that TON has done a very good job with it. So, like TON as an ecosystem itself, like, let's say, they had a lot of like small coins that hacked right, hamster, combat and what was it? Notcoin, right, and these tokens in particular, particular, they are very risky and and like and users, they should understand that they're very risky and the tokens that they're getting, like the monetary value, is a very, very inflation prone, so, uh like, the value of these tokens is very likely to go down and, uh, the user base of these tokens, like of this hamster combat or not coin, it's very risky, so, like I wouldn't be advising anyone to invest into those coins at all. But what uh tom actually did is quite smart, because they have unboarded people to not coin and hamster combat and, uh, this two irrelevant tokens they are not going to.

Speaker 2: 21:53

Mine might not be relevant at all in one year, but using this, uh, small things, they have unboarded, let's say, 100 million users. Um, so, uh, and let's say 100 million users so, and TON itself is a very serious ecosystem with serious backers. So, via extrinsic factors, they have now onboarded people onto the product which actually will solve their pain points, because if you actually send money to other person in TON wallet, it's super easy, like you, literally you don't have to know the wallet of a person, you just click on the contacts and send the wallet. So they have on what people and now they're going to send their solve their problems when they onboarded people. So this is kind of the way how you transfer people from extrinsic rewards ie money to real use cases ie value and yeah. So this is what we should strive for really. Yeah, of course, this way was with no like it has its own caveats, so people would say argue a lot about whether hamster or not, coin are valuable, et cetera, et cetera. But it worked, yeah.

Speaker 1: 23:09

Yeah, that was an amazing answer and it brought up so many points, so many great points. You know, as we all know, if you create a reward, if you put an incentive out there, you know the intention again is to onboard and to do good, but when you invite the DJs, they definitely will farm it, agents, they definitely will farm it. So, yeah, combating that while at the same time, you know, trying to achieve your original goal, it is a hell of a balance to try to keep. And you use the perfect example. You know, I was probably not to just go kind of off the side, but using Telegram and Tun and NotCoin. I think that was kind of their first model of what just got replicated with Hamster and Dog and all that stuff. But when NotCoin first came out, I was extremely bullish on that and it clicked with me instantly. You know we're playing this game, this TAP game. We're dumbing it down to where anyone can participate and then, yeah, to get an extra bonus which? Who doesn't want a bonus? Who doesn't want extra? Who doesn't want to get the extra incentivization? You learn little tidbits about the ecosystem and you're now educating yourself without even knowing that you're educating yourself. And then, yeah, you know the way they set it up to where you have to claim and all of this good stuff and then incentivize you to stake. They basically onboarded people into the ecosystem and retained basically as much as those users probably could have optimally been retained, so much so that, yeah, now people are using it and replicating it again and I love that. You brought that, you know, here. You know that same concept or you're looking at, you know education, being able to value, or traditional education, especially. You know from us that can't just build our own Telegram app. You're giving us, you know, the platform to do so. So, yeah, wanted to ask as well, like how do you guys, or in what ways? And first of all, I want to thank everybody for being here so far. If you're just now tapping in, we are doing our Tech Talk AMA with Mighty Academy. They're an incentivized learning platform where you can learn from basically every corner of blockchain or Web3. All the educational material is coming directly from the platforms and entities that are building within it, so it is, you know, very niched education.

Speaker 1: 25:38

Wanted to kind of talk about the platform itself as well, just to kind of give people, you know, a little bit of a visual. When you do sign up on the platform, you're able to do so pretty easily. You can use just your email or your Gmail account to log in. But then you have a plethora of choices in different modules that you're able to complete, and each one of these earns points, and I'll let you kind of explain that part. But you earn your way towards incentives, and I think you had mentioned before, like some things you earn, like these XP points and things that you just redeem for like nothingness.

Speaker 1: 26:15

The incentives that you guys have on your platform are actually pretty cool, and I wanted to talk about, kind of why you chose those incentives as well, because these are some incentives that would actually like some of these are actual games that would be like desirable for the person you're trying to onboard to begin with, like you're not just giving web 3 stuff to a web 2 guy, you're you're luring here him in with his own candy I don't know if that was the right analogy to use, but, uh, I want to talk a little bit more about that. So tell us a little bit more about, like, kind of your UI, the process. Uh, you know the rewards and incentives, yeah.

Speaker 2: 26:52

Yeah, we'll be happy to. So it actually ties really well with what we said earlier and in the end, none of the protocols will want farmers in the long run, right, and actually a lot of brands that we talk with they are explicitly asking us, like, do you guys have um ways to combat farmers when, if we like, put up a lot of rewards? Right, and this is like one of the largest problems actually right now because, like, you put up a like, let's say, two thousand dollar reward, thousand dollar, you don't want it to be snatched by a farmer who is going to snap hundreds of accounts because you want real, let's say like devs, to be educated with it, etc. Etc. And these are real conversations that are currently happening with our partners, and Mighty actually allows you to be incentivized in different ways. So our partners that are creating courses, they can assign rewards from themselves, actually like straight onto learning section. But if they don't want to do that, and that's totally fine we can assign points for completion of uh courses and these points are going to be exchangeable for um different stuff inside mighty shop and um, like, this stuff can be internal items, this stuff can be different steam games. This stuff can be uh, treasure chests or different enough teas, but, uh, for us it's very important not to uh, like, um, not to give too much of the rewards to the player and like not to express it, very importantly, in dollar terms, because this is something that is studied very, very um broadly.

Speaker 2: 28:53

Uh, and then if you attach a dollar tag to things, uh, and then if you make people study and like there were studies conducted like you make people study for 10 bucks and then, uh, you stop giving money to people and then you measure how their motivation drops by just recording their brain waves, basically, and uh, they're recording the results as well, um, and the motivation when you receive money. And when you stop receiving money, your motivation drops below what it was originally before, even like any incentives whatsoever. So we do not want to attach dollar um rewards. We want to uh, we want users to be able to win something large but not promised, because this will be detrimental to the overall student motivation. And there is a lot of very smart techniques. We have a lot of studies on how.

Speaker 2: 29:50

How do you exactly apply this? Uh, there is a lot of smart ways in which you can give rewards in in the way that will increase overall motivation, not decrease it. And yeah, but you need to be very careful on how you apply it. And actually a lot of um, a lot of like popular stuff, uh, in this industry, like you've probably seen, like Zelly, galaxy Quest, to Earn stuff, right, they are in a totally different category because of how they use the rewards. So, let's say, they use the rewards to, like, attract the entire user base, right, when we just let the users have this little push whenever they already want to study. So this is a totally different target audience and, as a result, we have totally different business models, et cetera, et cetera.

Speaker 2: 30:43

Yeah, even though the base tasks and incentivization of users is similar, then the result is totally different. Yeah, sorry.

Speaker 1: 30:56

Yeah, I was going to say, like most of those platforms, like, even though they're they're incentivized and they're task-based, it's more of like delivering information or a shill Um what? What a person should expect when they're interacting with a mighty course is a course within a quiz and then a reward for getting that quiz and those answers correct, taking you through the process of actually, you know, learning what it is that course is supposed to teach. So, like you said, you know, even though the dynamics or the process in and of itself, you know, may be something that is familiar, what you're getting out of it is two completely different things, and that's actually one of the next questions that I wanted to ask. You know being a big fan and you know, like I said, a contributor in my way, not only through your platform, but you know, through my tech talks and other things to education and wanting this space to grow, understanding the importance of it. You know, one of the big trends that we have started to talk about and really starting to understand the value of is like the blockchain, provenance and all that stuff that it adds and putting things on chain. And you know, in addition to learning, you know about the mechanics of you know Web3 and blockchain. You know we think that the next wave of education may even be, you know, certified or verified on chain. And before I ask you kind of the question directly, this is another little self-show.

Speaker 1: 32:33

But when I first initially came into this space and I came in at the mid 2021, so almost at that last top where we all got rubbed from Shiva and all that good stuff but one of the first things that I did was went through the process of educating myself. Back then I used to call myself a BNB Chain Maxi, which I will never say out loud again, but there was a platform called ApeSwap and they had an educational program called Ape Labs. Very great guys, these dudes were amazing and this program was amazing. It was a nine-week crypto course where we learned I'm talking about Web three from top to bottom, from NFTs to setting up GitHub, to risk management, to everything, like we really went through it, and each week it was a Monday through Friday and at the end of each week, if you pass the test and went through the lecture and all that, you got an NFT week.

Speaker 1: 33:34

If you pass the test and went through the lecture and all that, you got an nft and that nft was a one of one that, uh, you know, signaled that you were the one that completed the course and that was the concept. Like you're able to show this nft as proof that I got past this module. And then, at the end, when we graduated, we got a graduation nft and I was so proud of that being able to show you know to whoever meant anything that at least I had accomplished this education, you know, on chain. So, yeah, that was my long way of asking you know, how important do you think it is, not only for people to educate themselves about, you know, the blockchain but, like I said, in some time in the future, if not already, will completion of these courses and the value of these courses being placed on Chainlight. What does that mean to you guys?

Speaker 2: 34:26

Yeah, I totally like. Let me divide this answer into two, actually, the first part I wanted to mention is that I actually farmed ApeSwap 2. And I farmed bananas with my LPs and it was honestly like I think I dumped on you guys or something like that. But yeah, that was in the past, let's forget. Um, yeah, but I was like, honestly, it was like fourth of or fifth year of uh myself in web3, um, so I already uh was like I knew about the op's and I knew about like uh, all of this uh craziness starting um, starting from uh vampire attack on uni swap and uh sushi swap and all of this craziness starting starting from vampire attack on uni swap and sushi swap and all of this crazy stuff. And then it went to goose swap.

Speaker 2: 35:19

I remember, oh, my god, um, it was so good. Actually, I've made like very good money on ape swap um, just by farming lps and uh, it was one of the first ones and the first ones gave really good dividends, honestly. And uh, yeah, um, I didn't and I didn't actually know that they have educational program. I, I don't know why I missed this one. Um, yeah, it was.

Speaker 1: 35:42

Uh, it was tucked in the, in the. In the menu they only had, I think, maybe two. Uh, two semesters, two solid ones, oh, that is great.

Speaker 2: 35:55

Like, yeah, and then let's move on to like on-chain component. Actually, my team, like what we have envisioned from the beginning, is we wanted to, as a startup, we want to keep things as cheap as possible in the beginning and like to keep our experimentation. To keep things as cheap as possible in the beginning and like to keep our experimentation as cheap as and as fast as possible. So there is not much talk about decentralizing everything so far, because we need to be able to crush everything and just like replace it with something else really fast if needed. Um and the. The goals right now are not like uh, um, there is no properties that decentralization will give us, apart from one, actually, um, and I I will expand on this one um, we believe, like in general, we believe in using blockchains only when there is like a definite need for it and um, and there is like a certain amount of trade-offs just speaking from my engineering point of view, when you use blockchain, but it does make sense to use it in certain ways in Mighty as well. So actually, like one of the problems we solve with Mighty, which was not possible before the introduction of blockchains, is scaling reward systems. So let me put it in the simplest terms possible. So like, if you want to have, like, a reward system, let's say you want your XP points to be exchangeable for rewards, as simple as that. How can you do that? Let's say you want 100 partners that will give you rewards that are exchangeable for XP points, and this is how you organize this. And for partners, it's like they have their own courses and et cetera, et cetera. So rewards will need to be allocated by partners. How do you do that without blockchain? Well, you need to make every partner to write an API for you, because they want to own their own stuff, their own rewards, and you need to connect to each of those APIs rewards and you need to connect to each of those apis. So they will create an api, which is like 50 hours of development time, and you will connect to it, which is like 10 hours of development time, and you need to repeat this process for every single partner. So, uh, without like much of thought, it's impossible to do it because, uh, it's going to take, like what, 60 000 hours to connect 200 partners something like crazy. Um, so, with blockchain, what you have to do, uh, instead, is both you and partners. They connect to blockchain once that's it.

Speaker 2: 38:38

Uh, so this, this problem, is literally solved as easy as that and, uh, like, this is what we actually look for in blockchains, and in this particular case, it's not decentralization, uh, in first place in later, we can also decentralize a lot of things, but it's just not the priority right now, uh, but rather it is, uh, interoperability aspect of blockchains which we really value, and actually, decentralized identity comes a lot into play here, because, um, this is what allows you to have all this, uh, social, really cool stuff.

Speaker 2: 39:17

Like, let's say, you have, um, a degree on blockchain, right, and then, uh, it's attached to your wallet, um, and hopefully you can make it private or public, because that would be a big problem otherwise. Um, yeah, so, like, if you make it public, you will be able to, let's say, go to uh, uh and receive a loan because it knows that you are a smart guy who got a degree from, uh, I don't know, mighty, let's say, and they know that you are trustworthy because you've completed this 10-hour extremely hard course, etc. Etc. Yeah, so this is how it will all play out in my head.

Speaker 1: 39:59

No, it might really play out like that. I mean, maybe not like, but I'm sure like there are going to be on chain credentials and metrics that will be used to immediately turn out. You know, those those kinds of results credit system will just tell you now, as soon as it sees your score, um, or yes, as soon as it sees your score, certain things without even talking to you, and that that's like not reliable at all and and definitely putting you know some of these credentials online. You never know, because there is value. There's value in seeing that somebody has achieved and accomplished something and in verification and and yeah, um, you know, I love that you guys have, uh, you know there is definitely value in there, uh, and it definitely has to be attached to something on chain because it's like a very good medium.

Speaker 2: 40:55

But there is problems with uh privacy of it. But of course we, we we are working with like zk tech and etc, etc. And there is also problems with ui ux. Have you ever came across to like ethereum attestation service? I'm sure you have, like probably heard of them what was it that said that word?

Speaker 2: 41:16

uh, eas, so like ethereum attestation service. It's very cool. Um stuff for, uh, something like certificates that can be placed on-chain or off-chain as well, because if you want a private version of it and it's like an interoperable version of it, let's say so there is like a base primitive of attestations and then everyone can register as an attestator and you can tie an NFT to it if you want to be on chain, so like, let's say, and they work with Ethereum Foundation and Optimism Foundation to have this attestation standard on, in particular, in Arbitrum, optimism and Ethereum and other stuff as well. And yeah, I think that something like that is really cool from UX point of view, because to give an attestation, you don't have to necessarily spend an on-chain transaction, which is very cool, but if you want, you can place it on-chain and get it public, fully public, et cetera, et cetera, with all the advantages. So this is something really like we are looking forward to actually potentially integrate with Mighty in future as well. And, yeah, like this is very exciting for me.

Speaker 1: 42:44

Yeah, I've actually seen that word referenced a few times in my timeline. I'm going to keep it a buck with you. The word attestation. It was just kind of intimidating to me, so I just zoned it out. And for those of you who are looking for the value in our platform, that's the value that we provide.

Speaker 1: 43:03

We try to learn this difficult stuff and simplify it and, you know, translate it to those who, you know, aren't so techie, techie, so and and appreciate that that description and I'll definitely deep dive and, you know, give my explanation of my own twist. But, yeah, I love that you guys are going to be incorporating more into the platform. That's actually kind of what I want to touch on. You know, as we start to round off, the space is your vision Most people are, you know, are familiar with. You know other learn and learn modules that exist out there. You know a lot of people have been successful in onboarding to the space by directing them to places like Coinbase Wallet and Coinbase and things like that, and you know I'm glad that we are able to introduce them, you know, not only to another resource for learning, but one, you know, that that us that are builders in the space can utilize ourselves again, you know, for for the education that we need to provide and use to onboard. You know customers directly. You know into into our, our niche.

Speaker 1: 44:07

So yeah looking towards the vision or your outlook for the space in general, specifically kind of on the education and tech space, how do you guys you know, you, you just described the attestation thing, you know what are the things you guys plan to incorporate to, to continue to stand out and onboard?

Speaker 2: 44:26

you know other platforms and, uh, you know, not get lost and what people may see is eventually a grift, which is, you know, education for pay actually, right now I I see so many newbies well, I shouldn't say newbies like, because I don't know who the people are, but let's say new entrants to the space and this is actually pretty exciting.

Speaker 2: 44:50

Some of them they're starting to get into very similar zone, into where we are in our positioning, and so far I haven't seen the exact copy of Mighty where, in regards to our people, possible honestly in the previous iterations of online learning in Web2 is we haven't seen the platforms that are like well, we have seen something like Khan Academy, which is free for the end user, but it's like totally not non-profit, so it's a very like different stuff. But how can you be free and open to the maximum amount of users while being a for-profit company to have quality content going on an ongoing basis and, at the same time, scale from the other side, which is content, so have maximum amount of content possible? And if we scale for user to be like, if we are free to the end user, we scale maximally to the maximum amount of coverage possible for the end user and if we scale in the right way to the course or like content creator side of thing, we will actually get a lot more coverage there also, and this is what Web3 allows us to do. Before uh, before uh, web3 infused models. What we had before is we had uh monetization models for businesses that are inherently limiting for the end user.

Speaker 2: 46:57

Let's say, let's say like, uh, like Duolingo, for example, right, so like they have a premium account, and if you do not have a limit like a premium account, your options on the website are limited and they have went to this route knowingly that they have to monetize, and the more functionality you limit from the website and like put it into a premium package, the more money you can make.

Speaker 2: 47:26

As simple as that. But this model is not uh inherently scalable to all of the users. It's only scalable to a certain, uh certain subset of the users. Of course it's scalable to like hundreds of millions users, of course, but uh, can it scale to like half of the worst population? No, because, well, they will have different needs in like uh in particular. Uh, yeah, and this is what uh web3 allows us to do is to have this uh system available for the end user, for all of the end users, with all of the types of content catering to all of the different audiences and, at the same time, not limiting the options for the free education, which is very good yeah.

Speaker 1: 48:18

No, I love that. And for those of you who have valuable information to share, more power to you. You know we all deserve, just like you know our users deserve to be incentivized to learn. We deserve to be incentivized, you know, for providing.

Speaker 1: 48:38

But I do love your outlook. Is that, despite that, right, despite having that one goal, something, especially something like education, should definitely be accessible to as many people as possible, you know, because that that education is one of those things that is a public good that, like I said, it generally benefits everyone as a whole, and so, you know, it's cool that your platform kind of calms down on trying to top and gate that from just a specific segment of people who can afford it, and so, yeah, I'm loving that. And for other entities or platforms or businesses because I'm hoping that we've got some builders here who are, you know, seeing this as an avenue for maybe them to add their value to the space Are you guys open to partnering with projects and creating more educational modules? And you know, if so, how do people get in contact with you and start building?

Speaker 2: 49:39

Yeah, would love to partner with anyone who has anything of value to educate people on and etc. Etc. So, and also, we have a lot of different options of how do we, how we can be integrated within each project. So, if you want to partner with us, please reach out to our Telegram or to our email. We have it in a link section on the website and on X as well. Yeah, and we have a lot of options to connect to, so like, for example, different brands or teachers can actually connect their own mighty space onto their own website and have it placed there as well. So there is a lot of different stuff we can do with brands.

Speaker 1: 50:36

So, yeah, yeah, would you just? And I don't think even you and I have dived into this and it's something that I'm definitely probably going to do on my Web site, but explain that last part. So, again, for those of you who are going to be visiting the, it's mighty that study, I believe, is the Web site. You'll see all the modules that you have there. But, as you said, you have the ability for for brands who want a little bit more customization or want to keep people on their own site, to to actually embed their educational module on their site, right, is that correct?

Speaker 2: 51:10

yeah, like, since our education is free for the end user always, and since it is freely flowing, we allowing, uh, our partners to just embed the entire space of a website, like part of our website, which is their space, into their own route. But for the end user, they don't see Mighty logo. And we work with businesses and this is one of the avenues for us to monetize them without limiting anything for the end user. Basically, and, yeah, so it's very easy to integrate with your own website. So you can have it integrated in two ways.

Speaker 2: 51:53

Actually, you can have your own learn section, so like, for example, you create like iheartdomainscom or I don't remember, honestly, like the OK, so like I heart domains dot com, slash learn, for example, and we can just embed space onto this route on your website. Or we can call it like on any button, so when you click the button, the sidebar will pop off and you have all of this educational modules in there inside bar. So, yeah, there is a few options on how you can do it if you're a business, but in general, it's very easy to connect. It requires, honestly, like one week ago I've made my designer do it so like he doesn't know programming at all. So it's pretty easy to integrate on the website and, yeah, it takes about five minutes and uh, you're all set yeah, my um good friend had dived us in here earlier and it was just last week.

Speaker 1: 52:50

We were talking about, um, well, some people were discovering that the white labeling was kind of like even a thing, uh. But yeah, it's super cool that you guys have you're.

Speaker 1: 53:01

You're offering that to partners who are building, because yeah, it does have value for people who are wanting to keep, you know, their branding and stuff consistent and keep their audience contained and yeah, all kinds of good stuff. You know I'm obviously not going to say biased, because I'm never biased. I keep it 100 about everybody, but as a you know, as a client or a partner of you guys, I'm genuinely impressed and in love with you. Guys have been able to help me build and looking forward to adding, you know, more modules. You know as our space expands because you know our space, especially on the digital identity side, is extremely techie, techie. But if you're tuned into crypto Twitter, there's plenty of motivation to learn domain investing. You know, as we're seeing from. You know, not only the ENS sales bots, but you know also the results from people on other side of the pond and the Web2 side and you know our world's emerging and you know, like I said, glad to be able to have a venue and an avenue to put my value out there, like that was extremely important. You know as a tool. You know for onboarding and for you know the ethos and mission case of our platform and you know as soon as we first spoke, you know that's exactly what you know I said at that point I was like this is right up my alley. It's right what I'm looking for.

Speaker 1: 54:22

So if anyone else is looking for that same value, please definitely reach out to Arctic Mighty and, yeah, they provide an extraordinary amount of help. They handheld me through this. If you're more techie techie, you may not need as much, but, yeah, I'm happy for everything you guys have been able to do for me for this kind of to end the space. For this kind of to end the space. Yeah, leave us with anything that you want us to know. If there's any exciting updates that we can look forward to. You know what's in the future for Mighty Academy, what we can look forward to. And then also, of course, how people can reach you. So if you've got, you know any social channels outside of X, you know how can can people best get into?

Speaker 2: 55:08

actually, stay in communication with the community. Yeah, um, in terms of exciting stuff, uh, we have an update coming up. Uh, hopefully by next week. We're going to be pushing it, uh, and this update will have actually a lot of stuff. We have decided to uh have like a one huge update, uh, together with white labeling. That will include a lot of stuff together.

Speaker 2: 55:29

Um, and uh, yeah, like, oh, my god, like, I have like eight features in update or something like that and uh, um, including, like um, additional options for B2B partners to include rewards, including new discoverability engine. Actually, we will have better categories, better search. I'm struggling to remember the other five features right now, but there'll be a lot of stuff. Oh, we will also like redo, uh, learning section, ux. Actually, we have found uh, uh, even better, look more lucrative way to uh navigate um, the learning section. Actually, yeah, this one is very exciting as well. So, yeah, we have the update coming up next week. Um, and uh, after that, oh, we are also going to be in DEF CON in November, in the beginning of November, and also in Binance Blockchain Week and Tone Gateway at the end of October as well, in Dubai, and DEF CON is in Bangkok as well. So if you are in there, we'd love to meet up.

Speaker 1: 56:44

Super cool, super cool, and that's another good thing as well. So, if you are in there, would love to meet up. Yeah, super cool, super cool, and that's another good thing as well. Definitely love our builders that go to irl events and, um, you know, are willing to to meet people face to face and build face to face. It's always been a big sign of confidence for me. Um, so, yeah, um definitely look forward to the future of the brand, looking forward to those updates and being able to take advantage of them. And, yeah, again, self-shill. If any of you do want to learn about the basics of Web3 and digital identity, please feel free to visit mightystudy. You can look for our space there. Iheart Domains is there. Also, shout out to Free Name. I see Free Name built a space there on Mighty as well, so you guys can learn about their platform. You know I'm extremely bullish on Freename. A lot of our value, a lot of the things that we talk about, is directly connected to them and how that industry is going to grow on the TLD side.

Speaker 2: 57:39

Something is coming with Freename. Can't say what Something is coming.

Speaker 1: 57:44

Okay, okay, okay. So there we go. We got some more surprises, but, yeah, definitely find our module and dozens of other modules, like I said, covering all different corners of the blockchain, directly from the builders themselves. We got some pretty big names on there. So, yeah, very good place to go learn and then you might be surprised what you uh. Yeah, a very good place to go learn and then might be surprised what you earn.

Speaker 2: 58:12

uh, so very good prizes there, uh, and again, if you're a builder, um, looking to add some value to the space, then please reach out. Uh, something you said uh sparked um something uh in me. So, like we, in in our next update we will will have new treasure chests with new rewards coming up, which is something very exciting. So, yeah, please stay tuned for these ones.

Speaker 1: 58:33

Okay, okay, okay, now, don't come to farm, come to learn. But if you're coming to learn and do a little farming, it's nice to know that there's something good on the other end. So, yeah, I want to thank you for your time. Thank you for all this alpha information. Really appreciate it again, you know.

Speaker 1: 58:53

For you know, over these past two years, we've been very blessed to get some amazing builders, you know, coming on, sharing directly with their community value that they have to offer, and I thank you guys for pulling up and listening to it. Again, for those of you who had a chance to listen live, thank you for being here. For those who want to listen back to the space in the future, you can do so not only here on X, but in a couple of days we'll upload this to our podcast and you'll be able to listen to this on every major podcast player out there, as well as on our website, nativelyly. So, yeah, I want to thank everybody for attending our tiktok ama. Uh, thank you again to mighty academy. Uh, yeah, any final words from a close-up?

Speaker 2: 59:34

yeah, everything is great. Uh, yeah, I really enjoyed this talk.

Speaker 1: 59:38

Uh, it's been, oh, it's been an hour, yeah, great yeah, it goes by fast, man, when you, when you're, when you're spreading some really good songs. Info uh, so yeah thank you, guys, all for your time. Uh, enjoy the rest of the week. Have a happy wednesday, happy debating, uh, and yeah, thank you for attending the tech talk. Ama guys, have a great day you.