Web3 Domain Workshop: How to Market and Promote Your Web3 TLDs for Success

What if you could transform the digital landscape with just a domain name? Join us on this journey as we uncover the fascinating world of Web3 TLDs with our esteemed guest, Paige Howe. Discover how these domains are not just a new address on the internet but a revolutionary frontier in digital ownership and identity. 

Paige Howe brings a wealth of knowledge on the art of growing and marketing Web3 TLDs, sharing insights from our exclusive VIP workshop. We'll explore the stark differences between Web2 and Web3 domains, emphasizing the innovative potential of the latter as a catalyst for change. Delve into marketing strategies that leverage social media platforms like X, Telegram, and Warpcast, transforming community engagement into a powerful tool for organic growth. Together, we dissect the unique opportunities and challenges within the Web3 domain ecosystem, highlighting the remarkable innovations from platforms like Freename, Unstoppable Domains, and Handshake.

Our conversation extends beyond mere technology, fostering a spirit of community and collaboration to redefine digital ownership. By likening TLD ownership to a sustainable business venture, we underscore the value of community-building and the network effect among domain owners. From using traditional websites as branding hubs to harnessing social media for immersive audience experiences, we provide actionable strategies to harness the full potential of this new digital landscape. With optimism and a focus on real-world applications, we invite you to be part of the transformation and redefine the future of digital identity.

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Chapters

• 1:55 Tech Talk Podcast Episode and Updates
• 12:20 Web3 Domain Marketing Strategies
• 21:28 Building a Community for Web3 TLDs
• 34:44 Strategies for Web3 Social Media Marketing
• 40:47 Maximizing Marketing Strategies for TLDs
• 49:09 Navigating Web3 TLD Ecosystem Dynamics
• 1:01:42 Web3 Technology and Pioneer Marketing

Transcript

Speaker 2: 1:55

Thank you. Thank you, Hello, hello everybody. I'm going to get started here in just a second, pinning a couple things at the top of the space. Just a second pinning a couple things at the top of the space. Yeah, thankful, as always, Glad to be here on a Friday morning and looking forward to getting into this tech talk. So, yeah, as you're coming into the space, if you could please show a little bit of love like retweet. Obviously, if you'd like to come up and add to the conversation, you can feel free to request a speaker role or you can show in the comments, whatever you'd like to do. But, yeah, again, glad to have you here and get started here in just a second. Literally will be just a second, All right.

Speaker 2: 2:43

All right, all right. Well, yeah, let's go ahead and get into it. We've got a pretty busy morning this morning, as we do every Friday. As you know, right after this, we are going to have our Web3Domingue well talk on the Freename channel, so I invite you guys there as well. But, yeah, without further ado, I'd like to welcome you guys to our Tech Talk podcast. Without further ado, I'd like to welcome you guys to our Tech Talk podcast. This is a live discussion that I record here weekly on X, where I highlight news, innovation, education, alpha and business development in the Web3, technology and digital identity space.

Speaker 2: 3:18

For those who don't know who I am, I am Marcus aka Win Airdrop, founder of iHeart Domains, and I'm proud and we have been proud to be your number one resource for unbiased web 3 and blockchain domain educational content, with over 100 of these tech talk episodes and YouTube videos produced of each of them and archived over the past two years or so. It's been a little minute. If you're interested in listening to any of our previous episodes, you can do so pretty easily just by going to my website at iheartdomainscom. On there, you will be able to actually listen to recordings embedded right there on the website, as well as read a blog review of each episode. Also, if you prefer to listen in podcast mode, if you've got a favorite podcast player that you'd like to use, we are on every major podcast player, including Apple, spotify, iheartradio, all that good stuff. And yeah, for an easily reachable archive of all of those episodes, you can go to techtalkhost or you can just search for Tech Talk while you're in any of those apps.

Speaker 2: 4:17

And yeah, thank you for coming up on stage. I see we've got Paige Howe up here. How are you doing this morning? Glad to have you here, sir.

Speaker 3: 4:26

I see we've got a page how up here how you doing this morning. Glad to have you here, sir. Yeah, I've, I got a little window here before my other calls start and then we got whale talk today, but I love me some how to grow and market your web 3 tld. So hopefully this will be a good little kick in the pants to have me work on my own TLDs today. Great to see everyone this morning.

Speaker 2: 4:46

Yes, sir, absolutely. Like I said, always great to have you on. As has been the previous Tech Talks, this one followed the Web 3.0 domain workshops that we do on Thursday for the VIP community. So we had the workshop for this particular topic yesterday and it's actually a really solid workshop pretty good attendance, attendance and went through quite a bit. Actually used myself kind of as a case study and yeah, so very happy to get into that today. And, like I said, we do these spaces kind of to mirror those workshops, to provide value to the space in general. So hopefully everybody else gets value from it as well, because you can really apply these tactics to really anything. Right, we say it's for your Web3TLD, but if you've got some other names out there, if you're not marketing them already, maybe this will inspire some people to do so.

Speaker 2: 5:36

As we do, or as I do before each tech talk, I typically get into what is the quote unquote opening news, which is anything of interest that's happened in the past week since the last tech talk. So, with that being said, I've got a few things I'd like to cover before we get into the main topic. The first one is for those of you who aren't already aware, and I think I've probably brought it up like a million times, in addition to iHeart Dom domains and some of the other ventures that I have going on, um, I've joined the development team and I've been utilizing, and, uh, this development team. We've been partnering together to build out concepts, um, you know, around, basically the narrative that I've been preaching, right, uh, how to integrate, you know, blockchain and digital identity and and other concepts right into to real consumer goods and services, right? So, with that being said, one of my hand-registered domains, aicarddealercom we began building upon for the Slana AI Hackathon a couple months ago entered it there and now, yeah, we're getting ready to launch our token. So we've been in the planning and stages of that for quite a bit. For about a month or so. I've actually locked in some pretty major KOLs and pre-sale launch partners and, yeah, the date is upon us.

Speaker 2: 6:51

So on the 3rd, which is Monday, we're going to be launching on Pink Sale Pretty much everybody's familiar with that platform. It's going to be a public pre-sale. So, first come, first serve, until we hit either our soft cap or hard cap, and then, yeah, this is going to be out there in the wild. So saying all that, let's say it is you guys, are you're, you're my community. So I'm telling you first, really believe deeply in what we built here is came from a real need, that that exists in the real world that I think can interrupt a multi-billion dollar industry. It's at the crossroads of everything that's trending right now with AI, with DeFi and all those good things. So you know, nfa, do research, all that good stuff, but hey, I'm at least bullish on it, obviously. So AI car presale that's going to be the name of the token is AI car, so pretty easy to remember or find. It's going to be on Solana on the 3rd of February. We're doing the presale. That's going to last from the 3rd to the 8th, so it's one week for the presale and then we launch on the 10th. So, yeah, super proud of what we've done being the team at Orion X1. And you'll see a lot more developments from us as well. Again, we're going to be doing a lot to incorporate and build out, you know, using different APIs and things like that that exist in the digital identity space. All right, and kind of moving along.

Speaker 2: 8:14

One of the things that you'll see pinned up at the top is one of the graphics from one of the latest spaces that we just had, One of the latest spaces that we just had. Just want to remind everybody and make everybody aware if you haven't already been aware, or tapping in, we have new spaces now with free name. So we have a permanent weekly space that we'll be doing every Tuesday in partnership with Unfungible. The team at Unfungible is awesome. You've got Leon Chinsanity Bowser. The team at Unfudgeable is awesome. You've got Leon Chinsanity Bowser. There's a bunch of amazing, very, very well-seasoned Twitter spaces hosts over there, but in partnership with them, we have our Tuesday Spaces, which will include different prominent guests from the industry. So, as you can see in this particular graphic, we had Quibi, which is a pretty large rewards program that just launched recently. You've got Legacy Network. I think we had Matrica on Hay Wallet. There's been some pretty solid guests in these spaces In addition to this new weekly space.

Speaker 2: 9:16

So, again, inviting you guys to tap in every Tuesday, you'll see information for that on the Free Name page, so please also follow them. But in addition to that, free name has also been invited to be a subject matter expert in additional spaces during the week. So in at least you know one to two additional, you know days per week. We will also be guests on, you know, another large or another company spaces. Like I said as a subject matter expert on the topic of Web3, digital identity, tlds, all this good stuff, so a lot of great content that is gonna be out there. All the support that we can get from our community just helps amplify the network effect, makes us all more successful. So open invitation everybody to stay in tune with our calendar. You'll see me retweeting it from here as well, but definitely join and tap in with the free name account to stay on top of all of our spaces.

Speaker 2: 10:12

And then, last but not least, and in theme with what the topic of this space is today, I'm going to remind everybody that a registry is open for quite a bit of our TLDs. We own a lot but, as you'll see, it's one of the pieces of advice that I'll give we focus on just a few. But dgen is a TLD that we own, exchain .888888, which is five eights it's always a tongue twister defiwallet amongst many more. The registry is open for these TLDs. So for these in particular, yeah, again, I invite you guys to explore them. Very easy to find. You can go to either the free name page to type these in or all of these do have reseller pages that are easily able to get to at iHeartDomainscom, which is kind of the nucleus of everything. But yeah, registry is open. Also, have the coupons turned on. So if there are any active and live free name coupons or specials going on, you are able. No-transcript, I'm going to briefly explain kind of what that is. But yeah, this tech talk and those in the near future are part of what's going to be our Web3 Domain Workshop

Speaker 2: 11:37

series. As I said earlier, this particular space follows the workshop that we we had yesterday, as every space follows the workshop that we have in our VIP community, in the free name VIP community, every Thursday. It is one of the utilities that we extend to the VIP community. If you're interested in what the VIP community is or how to qualify, again, feel free to join the free name community and ask. But basically, it's our whale community, right? So you become a free name whale. You know, you got a little skin in the game. You become a part of our VIP community, which has a whole other chat and which gives you access to me as your personal liaison and also, you know, like I said, as a utility for the

Speaker 2: 12:20

community. We do this workshop. So the way that the workshop is formatted on Thursdays in the community is in a Google Meet format, so it is live. All of our VIP members are able to show up, ask live questions. We share the screen, go through all that so try to provide hands-on value, to deep dive into each individual. You know different utility, use case anything to clear up how these work, how to profit from these, how to build these all that good stuff. So again, for those of you that are in the VIP community, if you haven't been there to one of the workshops already, I definitely invite you. And for those that pulled up to the one yesterday and some of the diehards that have pulled up to all of them, definitely salute to you. But we do this spaces afterwards, on Friday, because, as I've said in other spaces, you know this is for everyone

Speaker 2: 13:09

right. Web3 domain education, learning how to use these, learning the different utilities that exist out there. It empowers us all. There might be something that you hear from this space, even though I may be talking about a specific web free name utility, that applies again to what you have going on with your own program with another naming service, again, like this space, is it's a general space, right, how to grow and market your Web3 TOD, and it's something that you can apply to baseball cards or something like that. So, no matter what naming service you're bullish on, or a maxia, we hope that these Web3 domain workshops could provide value to you, which is why, yeah, dedicated my next my tech talks to them. So, yeah, with that being said, as you can see in the subject matter, again referencing it again, how to grow and market your Web3 TLD One of the things that I do and, again, if you've been to any of these workshops or been in any of these spaces, the beginning of this is going to sound a little repetitive, but you know, you kind of got to put this information out

Speaker 2: 14:05

there. But, yeah, what is absolutely necessary to do and what I typically do before we get into these tech talks is I like to get us all on the same page, especially for those who might be tapping in or learning about this for the first time, by defining the difference, the simple difference, between a Web2 and Web3 domain name. Again, most people in the real world, if you say the word domain to them, they're going to think of one thing and one thing only their mind is going to reflect, or it's going to automatically resolve using that word resolve to names that work on the Internet, right? Names that you can type into your browser and that take you to a page that you can interact with. Those are Web2 domains and ain't what we're talking about here. Take you to a page that interact with. Those are Web2 domains and ain't what we talking about

Speaker 2: 14:45

here. But there are some similarities, which is why we use kind of the same

Speaker 2: 14:49

terminology. Just as Web2 domains resolve to content on the internet, that content usually resides, or the true pointer, the true address of that content is usually an IP address, which, again, is impossible numbers to remember, right? Unless you're just super genius. Well, similar to that, blockchain addresses are what we use to send and receive money and build digital identity on the blockchain, also represented by this long blockchain address that includes now characters as well, which are also possible to remember. So, in the same way that there's human readable addresses that take you to content on the internet, these human readable addresses take you to, you know, the blockchain address that's associated with it and the content that content records that are set on it, and that is a Web3 domain. So just so you guys know this ain't that, that ain't

Speaker 2: 15:39

this. But the worlds, do you know, share a lot of similarities and there a lot of co-building and that stuff as well, but again, still not the same thing. So, just again, gotta get everybody on the same page. That we always start off weird yeah and uh. With that being said, let's go ahead and get started. And before I get started, I wanted to see if you want to chime in or add anything page while you're here. I know I've kind of been rambling.

Speaker 3: 16:03

No, I think I can and you know I think we're all in the game enough where we can handle this. You know, let's be real. Rtlds are special. They're different, but we can own them. That's what we like about them. I ownsummer, I ownv. I didn't pay ICANN a million dollars. I don't have to pay $25,000 a year to ICANN minimum to maintain my TLD. I don't have to have a business development team to work with 250 registrars. That's the regulated model.

Speaker 3: 16:40

And all those TLDs get something. We don't have the resolution with most browsers, but I will tell you that 90% of websites that are bought are not built. They are not developed. People are just buying them for the pride of owning them, for the hope that they may be worth something down the road something down the road and because for that moment that they spent the money, what they spent their money on, the benefits that they got were more than the money they had to pay. That's when you sell something and what I believe, since I got started with the free name community, is that one, since most of these TLDs that are out there now that do have the benefit of universal resolution aren't marketing themselves, aren't doing anything. They really don't offer much more than what we offer. And if we provide energy and effort and tell your community that they're buying something with some energy and effort, I think that's a pathway forward. And hit it right off the bat, say it's special, but I'll tell you, this Netflix was this Netflix? You could not go to your TV and find Netflix on your cable box. It was above TV. We are above the root.

Speaker 3: 18:04

And, lastly, if you don't want to put in the time and effort to build community, I totally understand it. You want to be more passive. You're not sure, maybe you just want to collect the money from people buying domain names in your TLD. I think that's fine. I think you can do this anonymously. You can have a good TLD, but I would say that you can boost it and you can juice it. You can go to free press releases Google free press releasecom and put out a press release. You can go to medium and put an article what does it mean to be in my dot summer community? And you can always say you know it's a web three TLD dot summer community and you can always say you know it's a Web3 TLD. You can try and maybe do $10 a week of paid advertising on X or Facebook or Instagram and see if it works.

Speaker 3: 18:54

We have the benefit of no renewals for our TLDs. We can try almost anything and whatever works, keep doing and what doesn't work, stop stop doing so. I only got about five more minutes, but I wanted to hit everyone with that. Today. That's the world we're in. We've been given a gift. We get all the power of a tld, albeit a web 3.1, for our low investment, with no renewals. We can make unlimited income and we don't have to pay for any inventory. Every possible word and letter combination that exists is available to be purchased on our TLDs. Think of that. We have over 20, 30 million SKUs and that if someone can dream up a word or letters or numbers, they can buy it and we don't pay to carry it, store it, ship it. We're selling a digital asset with no renewals, and we get 50% of the revenue. That's why I'm excited about FreeName. Great to be here.

Speaker 2: 20:05

Matt, thank you, as as always, for dropping some jewels. So all throughout, obviously, the domain workshop yesterday. But quite often I always reference to you and what you've done, not only in the Web 2 space, which you're obviously a legend in that space, but also what you've done in the Web3 space with the TLDs that you have on Freename. You're literally a great case study for how to market and make your TLD successful. So always glad to have you stop by and drop that alpha and, again, very lucky to have really access to you.

Speaker 2: 20:40

So, yeah, thank you for being here and yeah, with that being said, everything that you said. It's always like a good sign of approval, right when when everything you said is pretty much the subject that exists in front of us and then you know, like so that they go and search out for different avenues to share what they have with others. Like even you right now with the free press release. Like that, if you're not, if you weren't listening to that or didn't write that down, like you're doing yourself a disservice because there's a million tools out there that are free that you can use right now to grow your audience.

Speaker 3: 21:25

Yeah, and I'll give one more so I don't forget it. The other thing we have is our community, the people here. If I put out a tweet on summer today, I know I can probably come back to everybody next Friday and hopefully get a follow and a like and a retweet. And hopefully get a follow and a like and a retweet. And I know that the algorithm changes and the hashtags don't matter, but the tweets do and the comments do. We can give hints of natural, organic growth to each one of our TLDs because we are a community, the TLD owners. And if, instead of me, I mean I've seen people with 10,000 followers make a tweet and get no comments, even if I only have 500 followers for my dot summer, and I get six comments and those comments have four replies, you know what I mean.

Speaker 3: 22:21

We can show the organic engagement with our specific TLD accounts. I recommend everyone get an additional Twitter account for your TLD and then we can give each other that little boost that makes it look like there's followers. It doesn't cost us anything and when I follow yours, then obviously you're set up to follow mine. You can click followers and say, oh wow, summer followed me. I better follow them back. You know what I mean. Usa followed me. I better follow them back. So I think we can all help each other in that way.

Speaker 2: 22:58

Absolutely, and that's what I was talking about earlier. You know, creating that network effect, that's what I was talking about earlier. You know, creating that network effect it's not only, you know, obviously it's a great strategy for marketing your individual TLD in this space, but us all continuing to do that will again grow this space outside this bubble, which then makes the space bigger and creates a bigger opportunity for everybody. And yeah, with that being said, and it kind of leads into the subject matter today, is the opportunity that exists, right, the opportunity that we're talking about in the Web3 and naming space. You know, it's impossible to imagine, right, we're building a technology that hasn't existed before, we're creating narratives that have not existed before and it's impossible to imagine or measure, but still has room for all of us Because there is so much room in this space. However, it is very easy to capitalize on the different things that are out there, but just as easy to get lost and become shelved or undiscoverable in the sea of everyone else who's basically getting to their back, or undiscoverable in the sea of everyone else who's basically getting to their back. So, today, what I wanted to do during this space is I wanted to talk about some ways to create a residual buzz around your Web3 TLDs to drive either passive income, if that's your goal, or to drive a full-time bag, if that's your goal, using the tools that are already in front of you and using some other tools that you may not have even thought of, as, like I said, paige was gracious enough to tell us about one just right here, just right now. Also, while I'm going through the spaces, please remember again we host these spaces and I do intend for this space to have value to again people from every naming system, whether in the TLD space or the SLD space. But the perspective I'm going to come from is going to be leaning more towards the opportunity that exists with TLDs.

Speaker 2: 24:54

The value proposition and opportunity with TLD ownership on free name, as opposed to flipping SLDs and other name spaces, is completely different and other namespaces is completely different. It's kind of like flipping Jordans on eBay and on Facebook Marketplace, which can be extremely profitable. Of course, a lot of people make their back that way, but it's like that as opposed to owning, you know, a Foot Locker franchise or a shoe factory. Right. It is the same space and the same product, but it is a different level of opportunity in the quote-unquote naming pyramid. So with that comes different levels of responsibility, expenses, business structure, everything like that Right Owning a TLD as opposed to SLD, whether in Web 2 or Web 3.

Speaker 2: 25:37

And, just as Paige had just said, it's a real, legit business. This is just something you're going to do because you found the money and then, hey, show everybody, I've got a Web2TLD. It's a real business that comes, like I said, with real responsibilities, real expenses, and should be treated that way. So, with that being said, some of the things that I might be recommending for marketing and promoting might seem OD Like. Even going through the workshop yesterday, again, I used myself as a case study and going through and showing all the things that I used to market my TLD. Yeah, sure, it could seem like you're being required to do a lot, right. But again, understand where you sit at, on the value tree or on the opportunity tree, you have something that can continue to produce. You have a tree that produces fruit, rather than having to go collect the fruit and try to sell it one apple at a time, right? Also, again, you know one of the things I'm going to reference too, you know going to that opportunity and, as you know Paige referenced as well.

Speaker 2: 26:38

And again, big gem that we have with Paige because he's literally a bridge between the two worlds, right, he's extremely active in the Web3 domain space, owning both TLDs and SLDs and multiple namespaces. He's in the game. But he is knee-deep in the ICANN, you know, in the traditional domain space and in that game as well. He knows how it works. So, you know, some of us over here are guessing how it works, right, we don't know how it works. We think these are those and those are them, right, we don't understand how that space works, let alone this space. So it's definitely a gem to have him chime in and kind of bridge the two worlds. But, as he mentioned, there are over 1,500 ICANN TLDs out there and most of them are stagnant. As I mentioned yesterday, there is a reference guide out there where you can look up all the TLDs that are out there, but most of them are stagnant and have like low or no registrations, like there's words that you would think aren't TLDs, that you might think like they are already ICANN TLDs, just no one registers on them, right? So, with that being said, betting on ICANN or betting on your TLD to somehow, or even in the namespace that you're in, if you're buying SLDs, if that TLD becomes an ICANN TLD, right, betting on that ain't going to make it fire by itself, just not even go the right way. The ICANN route, because at least here you'll enjoy zero renewal costs to you and your community just by building out your Web3 TLD here. So yeah, with all that being said, let's dive into some ways to plant the flag for your Web3 TLDs.

Speaker 2: 28:19

Also, just kind of a word of advice for those of you with larger portfolios that have already been members of the Freename know, obviously there's some with hundreds and even you know a thousand plus TLDs. It's like a lot. It's always my standard advice, and so, again, when you're listening to this kind of try to apply it to to the, I guess, to the path I'm trying to trying to paint for you, right? So my standard advice is usually to focus on like one or a couple TLDs you know a couple if they work well together, if they share the same narrative, as opposed to trying to flood the timeline with like every single thing that you have. I think you'll build a more loyal and valuable community a lot faster if you're able to narrow in on just a single concept a lot faster if you're able to narrow in on just a single concept.

Speaker 2: 29:05

Now, if you own, like, thousands of TLDs and your business model is to be a general registry, that also works but still wouldn't just flood the timeline with all the TLDs that you own, I would focus on that as the concept.

Speaker 2: 29:18

Build your brand behind your identity as a registry. Create a single website, drive a bunch of or other things that I'm about to mention, drive all your traffic to it and then create a way for people to find all your TLDs in that one place Again, rather than trying to create accounts and YouTubes and making tweets about every TLD in your portfolio. You got to keep it with folks right. They already have to figure out what these things are and then they have to pick you out of the sea of, you know, not knowing what these things are, but having all these choices. So, uh, kind of got to narrow those choices for them. But, yeah, with that being said, uh, the first one that I'm going to start with as far as and I'm going to kind of go through the same kind of outline as I went through yesterday again during the workshop, was able to share the screen and go through it that way.

Speaker 2: 30:02

Here we got our imagination. But let's start with the easiest thing, and this is the one that we all already have. Every single one of us that is sitting here in the spaces right now has a Twitter account or has an X account. As I mentioned yesterday, social media is and has been the greatest tool of this generation. Right, it has made the stupidest people rich by them being able to make content, and it has also completely changed the way that people do and market their businesses. Right, it almost to an extent, has made a Web2 website irrelevant for some industries because they can build their brand completely within social media. I mean, we've had spaces on that, right, but social media right, If you have A TLD, the most free and available resource to you to market and build a billboard for is here on social media. So, as Paige mentioned, one of the things that Twitter X allows you to do is you can use the same account to make multiple accounts, Even though, again, I don't recommend you go like spin up 50 accounts for 50 of your TLDs If you got two or three TLDs, or again, if you've got a narrative or a registry or something that you're trying to promote, you can easily spin up another Twitter page and then interact with the two right. Use that page for business and use your page as you do as personal and you know, kind of use your content to to marry each other, to help spread each other. But the very least that you can do if you've got TLDs and you're wondering why you're not discoverable is tell people about it. And the easiest thing that you have in front of you right now is an X account. And again, we all already have it. If you're here right now in the spaces, you have something that literally X by itself. If that's all you did was figure out how to master X, you could drive registrations or enough registrations to your TLD to value whatever you've got in it Right. Especially, again, there's no renewals or anything like that. So you've got an asset that doesn't cost you anything. It's just now your job to start driving traffic to it so that it can start generating a return on profit right, or a return on the investment. So X, and there's different tools within X as well. So one of the things I really and this will tie in again you can use X in lieu of what's going to be my next suggestion be my next suggestion. But, um, if again you don't have, like, the technical skill and capability to build out your own website, um, the no code tools that you have within x that you can use to not only grow and build your community but drive sales to your tld is what we're doing right now.

Speaker 2: 32:47

Right, spaces is is, is I mean spaces has completely changed the way again businesses now interact with their consumers or their community by creating a live way for people to come up, interact. Most cases with Spaces too, I mean most of the way business is traditionally done. Until these kind of outlets existed, it was almost impossible to get you know people at the executive level or at the C-suite to come up front and basically do a press, you know, a press release in front of everybody, which is basically what Spaces are. And Spaces has made again, like builders, more accessible to people. It has made people that are higher up. It's made even Elon himself accessible to people by coming on this live format, and it's become extremely popular, so a place that a lot of people go to learn about things or to get educated and to find new products and services is spaces.

Speaker 2: 33:45

So you'd be surprised that, simply and it's not for everybody, right? Not saying, if you're an introvert and you've never run a space before and you're shy and you're in this space to just passively grow, and I tell you to go learn how to be a professional speaker tomorrow and start running spaces. If it's not for you, it's not for you, but that's the tool that is here. If you have, you know, if you have the ability or are willing to come up and say a few words, you don't even have to go and host spaces all yourself either. You can also join on other spaces. You can also join on other spaces. You can come up on spaces like these as a guest and chime in, and that kind of organic engagement makes people want to follow you rather than feel like they're being shilled to because you're giving them some value. Right? The spaces that we're going to do with Free Name Again, we put an open invitation for any of our VIPs to hop on those spaces and to share what they're building, because this is again a way a lot of people come to listen and hear and learn about new things and they just might hear something from you that triggers them to go and start minting from your TLD.

Speaker 2: 34:44

So social media, specifically X, obviously Telegram is a great place to be. Oh, and in addition to spaces within Twitter, we also have private groups. You have communities. There are a lot of different tools that you can use to kind of again, you know, if you've got a narrative, you've got an audience, you can really create a bubble and experience for them within Twitter, and in most cases it's free. Now, the sucky part is, if you use the free version, you're not going to get the checkmark and I don't know how fast you'll be able to build that community or become discoverable. But if you choose a non-free version, still 12 bucks a month or 13 bucks a month or whatever it is. To use X Again, this no code advertising platform that's right here in front of you beats a lot of the other ways that are out there to market and promote. So definitely encourage people to look there first, right At the very least, to market anything that you have use here right. Or use your Telegram Again, and that's what I was just about to get into I have a community group in Telegram that I funnel news into.

Speaker 2: 35:51

That Telegram group used to be my active group. For the first year of iHeart Domain's existence. My entire community existed in that Telegram group. We did daily airdrops, I introduced new TLDs. My core community was built really on Telegram and it was a very powerful tool before I eventually moved it over here to X. Eventually, you know, moved it over here to X.

Speaker 2: 36:17

But, yeah, Telegram again. You can join other communities and, of course, become a member of those communities. There are naming communities on Telegram, so join those communities, share what you're working with, or you can create your own community, like I said, as I did. And then there's a lot of tools that are within Telegram that allow you to reward your community. Telegram is a blockchain app, right, so it allow you to reward your community. Telegram is a blockchain app, right, so it, it, it TUN is the blockchain that powers Telegram. On the backend, there's a wallet built into Telegram so you could set up like airdrop programs and things like that. There are a lot of fun things you can do on Telegram.

Speaker 2: 36:49

I don't think a lot of us just really explore, even though we participate in, but we're a member of someone else's group. Again, if you've got a TLD that you spent $5,000, $10,000, $20,000 on. You've got to look at it like a business. You've got to start looking at what gets you to participate and engage with a platform and then start looking for the ways that you can replicate. Such. Telegram is there for you, Obviously.

Speaker 2: 37:15

I've preached about Warpcast right and do it again. Warpcast, even though it is a platform, isn't really growing that fast. So I mean, you're not going to become famous on Warpcast right by all means. It's still another avenue that exists out there that has built-in tools, blockchain tools as well and also kind of helps solidify the narrative for Web3 naming. Warpcast is a great platform again to use as another place to spread your message. It's super easy to just copy-paste what you're posting on X onto Warpcast.

Speaker 2: 37:51

But again, like following with that narrative right, building where people understand where you're building, you know if you're you're you're trying to get people to register a domain on the Web3 TLD. One of the first hurdles we have to get over is getting them to understand what a Web3 domain is to begin with. Doing that in a space where most people already understand that already again kind of gets you over that hurdle. Warpcast was kind of for us by us right Built by Web3 nerds. Right, the social media app for Web3 nerds. Although they do not currently natively integrate Freename which you know, if they know it's good for them, they'll do it at some point soon they do natively integrate eth and a lot of people use that feature. So, again, a lot of people that use Warpcast have already connected the dots that Web3 Identity has value and they use it as their username within that app, and so it just makes sense, If you're going to be pushing a message out there for people to look at your Web3 Identity, push it somewhere where people know where it is, so that it looks more attractive and you don't at least don't have to spend all day explaining to them that, right um got plenty more, you've got plenty of other things, you got other hurdles to get around, right um.

Speaker 2: 39:03

And then, lastly, just on this, while I'm on social media, just kind of a strategy or tactic if you're looking for ways to grow your account or you're looking for ways to get more engagement, right, Like I know some of us, you know you might be sitting here saying, well, I have a Twitter and I tweet, you know nobody likes my post, or you know you got to cast your net further. Right, and the easiest way to cast your net further and start getting kind of instant engagement is to be a reply guy, and there's a whole lot of ways that you can learn how to be a very successful reply guy. There's little strategies out there, but simply put is that, in addition to just posting and putting stuff out there, look at me, look at me, look at me on other people who do have a following, who are tweeting regularly. If you have something to add to the conversation and you're able to incorporate, you know the fact that you know whatever you have, you know can either help fix or solve a problem or is welcoming or whatever. It is right. Use your finesse game right. Be a reply guy. Get on bigger accounts people who've got a large following, people who are getting a ton of engagement on their tweets and start commenting there, Post your content there and people will see it right, and then it will start building a following on your page and then it kind of creates that effect. So it's just a little trick for those who may have a small social following right now that are trying to get more engagement and want to spread out a little bit faster. Cool Moving on from social media a little bit faster. Cool, Moving on from social media. Again, social media is a great no-code option that exists right now for creating a public, basically, like I said, a public piece of real estate that shows what you do.

Speaker 2: 40:47

The next thing is taking us back to the traditional world, which is, again, it's a no-brainer a website, a regular website, and again, everyone's not going to have the skill to do this.

Speaker 2: 40:59

Everyone. You know what you're trying to build. A traditional website can also be probably one of the biggest tools that helps you be more successful and taken more seriously, Right? So, as I explained earlier, you know, with the advice that I give, if you own a bunch of TLDs, it's good to kind of focus everything on a narrative and then build around that. Well, a regular website allows you to do that, allows you to create that experience that fits that narrative. So, like in my case, right, iHeartDomains originally started off, or the original purpose of iHeartDomains was something just to get people to register their names on my TLDs, and then it evolved into the education, the creating content, the marketing, and so, with that being said, instead of creating content, or instead of creating posts or tweets or sending people to a million different places of all this real estate that I own on the blockchain from every name service out there. I just compiled it all into one website, formed it all and organized it all to support the narrative of the purpose of my company.

Speaker 2: 41:59

And I can send everybody to that one link, right? So that's one of the beauty, that's the beauty of having one website, right? Is that you're able to create your, your own environment where you can navigate people to the value. Well, yeah, you essentially can show them the value of whatever you're providing there in one controlled environment, even going further than a website, though, so like a website is the furthest that my technical skill could take me to.

Speaker 2: 42:30

But one of the biggest predictions is that apps are, you know, in the future. Of course, it's predicted that apps like native apps, your iOS apps, your whatever apps and I'm even saying that to include websites, because web apps, all that stuff, same thing but apps are predicted to drive the most users in adoption in the future for cryptocurrency. In the future for cryptocurrency, as I said in spaces before, I don't think that the likely path to somebody finding a Web3 domain name is just hearing about this one day on TV or on YouTube, showing up here in the wild, wild west of domain names Googling what's the best Web3 domain name for me to have, finding ENS, or Unstoppable or Freename, or the needle in the haystack of TLDs domain name for me to have, finding ENS, or unstoppable, or free name or you know, and the needle or the hate the needle in the haystack of TLDs finding yours and then say that's the one and let me go get that right. I don't see that as the path for most people. The path for most people is going to be like the same path for AI right, the way most people understood or got AI in the beginning was through apps. Right, you had an app that can make your face not have wrinkles. You had an app that could turn you into a unicorn. Right, you had an app that could answer your stupid question. Right, and that's what taught you AI. And then the people who wanted to build with it, wanted to learn more, that wanted to dive, obviously could venture off that path and go deep, dive further, and I think then those people will find you know the other naming services. But, that being said, if you build it right, they will come to that and they will be exposed to what you put there. And so, with apps being predicted to drive the majority of users adoption to cryptocurrency, I think the namespaces that everyone is going to be cryptocurrency, I think the namespaces that everyone is going to be exposed to, are the namespaces that these apps put in front of them. So, again, if most people are coming in through cryptocom, if cryptocom has a namespace, most people are probably going to end up with a cryptocom name. Right, it just makes sense.

Speaker 2: 44:29

And the same thing if you're trying to market or build your tLD create an app that people want to use, create some value behind it, right. Build something that the masses, that regular people, could use. That ain't got nothing to do with crypto, or maybe it does, right, but you made it easy for them to understand and then incorporate your TLDs in that, so that when people get there, they then need or want your domain and they're not going to go and say, oh, instead of your domain that works in this app that you told me about, I'm going to go buy a ease. That's not. Most people are probably just going to buy the domain that's there and, again, the ones who you know then venture off that path and start to really learn the space will find the ease second. And so, with that being said, if you own a TLD and you build something, stop seeing yourself a second place to somebody else who's got real estate out there. Just build your real estate and get people in it, right, if all they see is you, then all that they'll buy is you. Okay, there you go. All right, now, moving on from the traditional websites and web apps and all that good stuff.

Speaker 2: 45:32

And again, this goes without being said, but I mean it. Probably. I guess it should be said because, again, some of us have hundreds of thousands of TLDs and you obviously can't relate to each of them, which again takes me back to the advice focus on a few, focus on some that you can really put yourself into right, because those are going to be the easiest ones for you to be creative with and to go outside of the box and be cool with and really innovate in the space with. Right, if you've never been a dentist, if you've never been a mechanic, owning those TLDs, it's cool to have them, they're great keywords, but you're never going to have a connection with your end audience, right, as opposed to. You know, if you're an artist and you have dot artists, well, hey, there you go, knock out the park. You know, if you're an artist and you have dot artists, well, hey, there you go, knock out the park.

Speaker 2: 46:16

And that leads to this next thing right? The next suggestion or easy thing that's out here is if you love something, if it's something that you're able to build with, if you understand something you connect with, something should be pretty easy for you to create content around it, and content creation is probably one of the most effective ways on earth for getting your name out there and getting awareness. Things like this spaces again using social media and the tools within social media to broadcast what you have out there Podcasting, live streaming, creating educational videos, guest featuring on other things. If you're an expert and you know everything about the narrative of your TLD from front and back, you can go out and talk about it and create stuff around it and people will actually want to listen to it and engage with it. Because you're genuine, right, and because you're adding value, especially if it's educational. Right. If you're able to help guide people into a space or guide people into an opportunity that they didn't before understand with your TLD like going back to the dot artist right. If you've created a tool or something like that that people can use that gives value to them, such as uploading content onto the blockchain so that it's permanently stored there and maybe you know, has copyright protection or whatever. Right If you're educating people that way and able to create content around it, and then creating a community that people now need your TLD to belong to. Well, there you go, all right.

Speaker 2: 47:39

So content creation is a very powerful way, again, of marketing and getting your message out there. Most ways of content creation are actually kind of free as well, so, again, there's really no limitations, right? Some things you're going to have to pay to play, obviously, things that probably are going to get you rock star results. But, just like Paige said, those three or four likes, that adds up and it starts to create an organic following that then again it provides value. Two or three likes, four likes, five likes, 10 likes, one registration, 10 mints, 1,000 mints it's all the same, it's all better than zero, right? So, doing these things and create, again, you're building that real estate, you're putting yourself out there as an expert, you're connecting with the community that ultimately, you bought your TLD to connect with, your TLD to connect with. If people trust you, they like you and you're creating value and you know they're going to go where you direct them, right, and then, with that being said, going back to where to direct them to social media. Again, it's a great place to direct people to. It's a great place to attract people to direct to somewhere else. The traditional website, as we just talked about, is also a great place to direct people to. But ultimately, you want people to purchase the names off of your TLDs, and this is again going back to something that we've had spaces about and something that highlights again the value proposition.

Speaker 2: 49:09

The opportunity that exclusively exists at Freename is if you are promoting a TLD specifically, we have reseller pages that you're able to also create with no code. Whether you have a traditional website, even if you're not creating content, if you're doing nothing else, at the very least create a reseller page. As soon as you mint your TLD, you're able to go one button click and mint the reseller page, and that at least puts some real estate out there and gives you a link that you can share. It takes people directly to where they ultimately can do what you're directing them to do, which is purchase a name on your TLD. And the reseller pages aren't perfect. I think they're using AI in the back end. They're great Again, an amazing tool that exists exclusively right now in the back end. They're great Again, an amazing tool that exists exclusively right now in the Freename ecosystem, but it's using AI to do a lot of the descriptions and stuff like that, but it's still again putting more real estate out there for people to understand what you have going on.

Speaker 2: 50:08

Before I kind of go to the next one, got another guest up on stage. Definitely wanna welcome you up. I've seen your name around a bunch.

Speaker 4: 50:15

I believe you're from I'm just from the community, like you go ha, I'm from everywhere.

Speaker 2: 50:24

I love it. I'm good how you guys doing very good morning yes, sir, very good morning indeed yeah, I'm just chiming in listening.

Speaker 4: 50:31

What are you guys talking about? The domain thing name you like? This talk involves name. I forgot the name. Excuse me for that. Like they're unstable, there's one more name. We're talking about those, those ecosystem right.

Speaker 2: 50:51

Yes, sir so except handshake not except handshake.

Speaker 4: 50:57

Handshake actually plays a very important part of my roots Right and I'm still like I know it's your, but like, if you see the whole domain thingy, I tend to disagree. Like I see two things black and white there's handshake and others like there's bitcoin and others. Please like, disagree, you know, but that's how I see. That's why I say like everything but handshake, cuz, yeah, so it's a name, name, are you free name? Are you sorry? Yeah, I got the name. So we talking about those companies, right, those two of these, yeah, yeah. So how far like, how far you guys like what are you guys seeing? Like I did not. I stopped him. Like, following what's happening with those TLDs? I heard Unstoppable launched a couple has staff. Follow free name. What's happening? How is this ecosystem growing? What are you guys seeing developing sprawling in the ecosystem? I was just curious.

Speaker 2: 51:58

Yeah, absolutely. That was actually kind of like what we covered during the last Web3Divane workshop last week. Subject there was which dot on chain was real, because it was following the conversation or following up on the conversation following Unstoppable's release of dot on chain, which already exists in, I think, every other TLD naming ecosystem than I think every other TLD naming ecosystem right.

Speaker 4: 52:22

Yeah, it's their ecosystem. They can do anything in their ecosystem. It's their house. They can do whatever in their house. You know it's their real estate. They can do whatever in their real estate. That's how it is. You know, Unstoppable can launch on on-chain one, on-chain two, on-chain three, FreeName can do so it's like they have their different houses, right?

Speaker 2: 52:45

Yeah, you're absolutely correct, and one of the things to understand is that, although it might be in like I mean, in some cases bad taste for people to do so, especially if you're preaching that you want to build a collaborative space and all for one, one for all Technically it really doesn't make an impact, and that was something that we went through during that last. Space is from a technical level. Every naming space exists on a different tech stack. They don't have the same integrations. They're all completely different blockchains.

Speaker 2: 53:19

Some of the partnerships that are being used to basically stamp real estate are partnerships with entities that have no one in them, so, I mean, they're not going to be respected by any legitimate authority in their own community, with them to exist together, right, I mean, I know it's not what everyone likes to hear. You know, we either want everyone to work together and respect each other or everyone to go away and there just be one, but we're likely going to end up with a big, hot, jumbled mess. But still don't get discouraged by the mess, because, I mean, none of us have conflicted with each other yet.

Speaker 4: 54:00

None of us are using anything for anything. You know, that's the thing. The day we started using this thing for, like real commerce, the best thing will win.

Speaker 2: 54:11

I don't know which will win, you know well, yeah, we, we definitely trying to get there and the exciting thing is is that we're trying to get there not only from our I. I know like sometimes when we have this conversation within our bubble, you know we just reflect on, like, the journey that we're going through, trying to onboard people, how difficult that is. But there are people from all kinds of different corners of the space that are building all kinds of different tools that will be valuable to all kinds of different kinds of people that are trying to accomplish the same thing at the same time.

Speaker 2: 54:43

So one of us will get there.

Speaker 4: 54:45

Yeah, yeah, yeah, it's like everybody do your thing. The best thing will win. It's the people who decide, not you building the product you decide the guy who is building. He can just build. You cannot dictate us to use your product. You know, it's up to us Right, absolutely yeah, it's up to us right, absolutely right. Yeah, the web3 if email were not like useful, we would not have used it. Who cares, right, it became useful and whatnot. You got, everybody made it, so we started using it. It's like part of our life. So, yeah, that's how I see.

Speaker 4: 55:19

Like, like I'm seeing like lots of other namespaces popping up too, some creative ones. So I'm just my eyes are open. I'm seeing like who's doing what I want to see like real money, cash flow. You know, like saying is one thing Vitalik still says we do this thing, we do this thing, make Burj Khalifa an ocean, but he's still not complete. So I'm still like it's been a while right, like two, three, four years. I'm still not seeing a real commercial website or anything.

Speaker 4: 55:50

Product developer, like people are spending money. There's cash flow, there's no cash flow, but it's just like speculative trading. You know, don't take me wrong, that's what I'm there seeing like and I'm like that makes me hopeless. Like it's been like four, five years. We're still fighting. We have not developed a platform where, like, people can come and plug and play. We're still like, yeah, they're like regulate, regulatory clarity's, like in clarity's, whatnot, but still we don't have a platform. Like I have tlds and whatnot. Like I have only handshake tlds for the record. I don't buy anything else, like some, but yeah, but I still cannot use it. So what's the point of having any asset when you cannot use, just watch it? Like it serves no purpose. So, yeah, like, have you talked to name free name guys what these guys doing for like to make those assets usable other than just keeping them in wallet and flipping them to other wallet for money?

Speaker 2: 56:53

Yeah, that literally segues. I mean, that's like the perfect introduction to the next suggestion that I was going to give, which is to be a pioneer, right? So, and this is going to address like a couple things, right, there are again going back to the personal responsibility thing, then the business responsibility thing, because we're at a different level of opportunity. It's just things that you kind of got to take into the equation, right. There are some things that we kind of got to take into the equation, right, um, there are some things that we should. So most of us are coming in and we're adopting a technology right, we're, we're, we're, we're joining um, a technology or a namespace that exists, we invest in it, and and then now we're trying to get value from the asset again, whether it's from selling it to other people or building a business on it. And with that comes like a bunch of expectation from the platform that you bought that asset from, right, and there's there's a degree of expectation that you should have, you know, from from whichever tech stack you're buying this from, and but that expectation should be reasonable, right, that expectation should align with what they're telling you straight up, but it should also align with reality, right? The thing is that if it's not moving fast enough, right, and this is what happens. This is a conversation that happens a lot in our space, especially in the TLD. We probably have this conversation more often than not in the TLD side of things than people do on the SL side of things, because you know, we're relying on that tech stack to get value to our asset. But in the event that things aren't moving fast enough in the direction that you think have value or will attract people to the space, well then now you just be a pioneer, and what that means is by trying anything and everything cool out there that you think will attract people and make this make sense, including introducing and building these new concepts, right, if we can imagine it. So most of us.

Speaker 2: 58:54

The beauty that we have is that we understand why we came in this space, even though the people outside of this space may not understand it. The beauty that we have is that we at least understand it and that we had an understanding of how we thought our TLD could work if everyone else like bought one, right, and so, again, still being realistic as far as what's technically possible, but if there are things or concepts that are possible that you know, think, add value to the space. It's a cool time to run with it. I'll give you some examples. Right, like Web3 domain tokenization. Two years ago we were not having a conversation about it. Even a year ago we were just starting the conversation about tokenizing Web2 domains into Web3. Well, now people have created whole businesses doing that and again. So it's a way to evolve, it's a way to introduce a new concept to the space, figure out a value and then build it.

Speaker 2: 59:52

Another thing, like again. Like, if you've got a specifically niche TLD, well, and not to kind of like not to point out flaws in other namespaces, but and again, we still have this conversation, even within the free name space, even though free name provides, like, a bunch of turnkey tools. But free name provides, again, a bunch of solid turnkey tools that give you value without you having to build anything else. Right, you have the ability to transact with it. They have their extension, they have the DNS, we've got the integrations with mail, chainain, et cetera. You've got Huddle, you've got WebHash, we've got and more right that are being built.

Speaker 2: 1:00:35

But if that's not enough for you, being a pioneer sometimes means building out that concept behind your TLD yourself instead of relying on that platform to do it for you. So, again, if you've got artist or something like that and I'm just using that, I don't even I think I do know who owns artist, so I'm definitely not using you specifically as an example. This is an easy TLD to reference because it's really an easy one to build out. But if you've got artist, rather than waiting on again the space to catch up and get it and build it for you, if you're an artist, you probably already have in your mind the best way to introduce this in a super cool way and so trying new things, being a pioneer, putting new stuff out there. We partnered with GBM Auctions, which is one of the companies that does tokenization, to do Web3 domain auctions right, to put auctions on the blockchain. Is everyone super excited about that and running to use that every day? Nope, but it's there, it's being a pioneer and eventually it might catch up. Maybe it never does, but it's still real estate that's out there.

Speaker 2: 1:01:34

And something that we tried, you know, even with my partnership with Freename earlier last year. Right, we're in 2025 now. We did a whole celebrity marketing campaign at the Grammys. Again, you know, getting this in front of an audience that no one else has tried to get this into and it was effective, it worked, had a great time. What results will come from that we will never know, right, but will results come from that? Likely because you put something in someone's ear that they wouldn't have heard any otherwise?

Speaker 2: 1:01:59

Right, by being a pioneer doing IRL meetups. I know Handshake right. One of the things I loved about Handshake, especially being here in Texas and San Antonio, is my guy, noel, out there, used to do these IRL meetups. We did them every month. I love going to those meetups, right, even if to do nothing but be around another human being that understood the space that I was trying to learn. These type of meetups bringing new people into the space, going somewhere to get the you know what I mean. Like all of these things, being a pioneer all help to spread this space, maybe faster than the technology. Will you get what I'm saying?

Speaker 4: 1:02:34

Not to cut you off. Where do you live in Texas, if you don't mind telling me?

Speaker 2: 1:02:38

From San Antonio, San Antonio.

Speaker 4: 1:02:40

San Antonio. We will meet sometime, bro. We town san antonio, san antonio we will meet.

Speaker 1: 1:02:46

Sometime, bro, we will meet sometime I was about to there.

Speaker 2: 1:02:48

Yes, sir, yes, sir, yeah and I take every opportunity I can if there's a cool event up there. There's a lot of events in austin, right, but like austin I think we've had this conversation before too but I think it's like a crypto hub of the us, but certainly as a crypto hub of texas. There's a lot of great meetings up there. A lot of great meetups.

Speaker 4: 1:03:05

Texas is the like. What do you say? The pinnacle of freedom in the USA and blockchain is freedom, you know. So it both goes together. It cannot be separated. I see you know what I mean. I see freedom as soul of Texas.

Speaker 2: 1:03:25

Yeah, absolutely. We definitely embody the spirit of freedom and all that good stuff here. Our motto is come and take it. And with that being said, and that's again the only way, and sometimes it's also hard to distinguish the value between Web2 domains and Web3 domains Again, hey, there again.

Speaker 4: 1:03:45

Hey, hold up, hold up, bro, let's talk about this thing. We talk a lot. I'm going to take you on a tangent. Tell me, like I'm a 5. What is Web 3.0 and Web 5.0? Like one line A difference. How about it? Would you be interested in talking this thing?

Speaker 2: 1:04:05

line a difference? How about it? Would you be interested in talking this thing? Um, I've, so, to be honest with you, I've I've used the term web3 because it's probably been programmed into my mind that I've associated it with the word blockchain, but I don't use it kind of in reference to any like theories or levels of internet. So, that being said, I don't think I've ever allowed my mind to to talk about or think about like a web4 web. I mean, I've heard it, but I've never like been like I don't know, I've never thought about the concept to really dive into it at all. Oh, yeah.

Speaker 4: 1:04:32

So there's this concept if you think about, like, I'm not saying I'm right, just bear with me if I'm wrong, just point out, because I would like to be right too. So web 3 was like okay, I'm publishing, you can read. Okay, you cannot do anything, right, hello, yeah, I'm here, yeah, so, yeah. So web 2 was like okay, I can publish, but you can write too, right. And web 3 was like I can publish, you can publish, and we both can verify, we can have, both can have custody. You know web 3 we did not have custody. All our information, we don't have it, but the other person has all the information and whatnot, right. So web3, just shift. It's like we also have custody, we also have ownership. It's not like just a flimsy ownership which for just for the sake of no, but we own it, we can like, we literally own that thing. Like all assets are like divided. You also have the asset, I also have the asset, I can read, I can write. So that's what I see.

Speaker 4: 1:05:43

Web 3 is web 3, just not like slap blockchain on everybody's face and every cat is a dog. You know, it's not. That's what I think. I could be wrong. Yeah, that's what do you think?

Speaker 2: 1:05:57

no, absolutely so. Yeah, in as far as like the technical hierarchy of how we progress from the original Internet to well. There's a misconception, though. There's a slight misconception there right, by talking about Web 3 as an evolution of Web 2, we kind of give the misconception that Web 3 will replace Web 2.

Speaker 3: 1:06:23

Obviously no, no, no, no no, no, no, no, no.

Speaker 4: 1:06:25

Obviously, web 2.0 has replaced Web 1.0. That's why it's called Web 2.0. Obviously. But yeah, with that being said, there's no going back. We are not there yet, but there's no going back, right, we're not going back to send letters, not emails. Yeah, if you want to send e letters, you can most welcome, but if you said no, email should, could not be there. No, no, no. Email is the way, and there we. It's going to get better and better and better every day. So web 3, no, web 3 means web 2 will die as we know it. Because let me tell you, brother, so when you log into your IP laptop, you know free name base, whatever you're calling these Web2 companies, they know your IP.

Speaker 2: 1:07:12

Don't they? Yeah, no, it's automatically recorded. Well, same with blockchain as well.

Speaker 4: 1:07:18

Yeah, if you log in with your wallet, nobody knows your IP, do they?

Speaker 2: 1:07:24

I'm sure, well sure. No, they don't, it's still there, but now they know your wallet address which is basically your IP.

Speaker 4: 1:07:31

Yeah, only if you like and there could be like you can run like a full node on an IP and then you can run like a light node and you can add that node IP who you trust, so that you know that. You know that I'm only connected to my full node and your IP is not. Nobody knows. You know, today your IP is by default known to somebody. Somebody knows how this IP is here here, here, blah, blah, blah. So web to your identity is always. You know, you're naked. You think you're not naked, you're naked, okay.

Speaker 4: 1:08:09

So I see, in web 3, public cryptography, everybody talks about blockchain, blah, blah, blah, blah, blah, blah blah. But as I think we are talking some serious thing and web 3, there's like public, public key cryptography. You don't need your email id, your personal thing, you know. You just need the private key and the public key to log in. Think about it. You have the private key and public key. You don't need to. You don't. You don't forget your password ever. You know you don't declare your mom's name, your pet's name, whatever you.

Speaker 4: 1:08:40

Your identity is known to you only and you can prove it. That's your anonymity, you know so now your ip is not not leaked. Now you're secure. Now you're. Everything your identity can can be secured in web 2. Your identity is not secured in. It cannot be even if you use vpn. You know right. So that's where I see that he goes going forward because of the blockchain. Blockchain is like blockchain has public key, private key, cryptography. I'm not like expert in that thing, but now I know this is so. This gives us a tool to fight against this thing like to keep our privacy. That's what that three is yeah, absolutely.

Speaker 2: 1:09:21

You've made a lot of great points there, ed. Again, going back to what I was saying, web3 is definitely a great technology that's being added, like I said, rather than being a progression or a replacement of Web2.

Speaker 4: 1:09:35

Yeah, it's called Web3 for a reason.

Speaker 2: 1:09:37

It adds to technology again that will work in conjunction with Web2 to again give us ownership now over, you know, content, assets and more security over our identity. And yeah, again, the easiest way to communicate that to people in a lot of cases, rather than waiting for the space to get it itself, is to be a pioneer and kind of create your own concepts that may be easier for people to understand, even educational courses, et cetera. So, again, going back to one of the ways that it's definitely effective in marketing whatever it is that you have, is to be a pioneer in that space. And yeah, not to cut you off, but in about 20 minutes our Web3 Domain Well, talk, with Free Name is going to begin. So again, as I did at the beginning of the space, I welcome everyone that's in this space to go into that space where we'll get to hear from Paisley.

Speaker 4: 1:10:34

I'll go for it. Sorry, man, I got you. I lost my thought. I had a thought, I forgot. No, no, you're good, you know, sometimes you get a thought and you just lose it. It happens a lot with me. I forgot what I was about to tell you, man, yeah, yeah, yeah, you said about the Pioneer Build things. Yeah, there will always be service and goods. You know, if you provide like services, you will make money, you know. So there will definitely be. I see there will definitely be giant. See, there will definitely be giant service providers who will grab all the shares, like amazon, you know, and godaddy. Something will come up, I don't know, but something will come up because I see a need and utility and everything is placed, but not that just go and use it. So, yeah, I tried. I'm not a developer. I failed, I wasted money and whatnot. But yeah, you're right, if somebody can like build something which sees, that will be awesome.

Speaker 2: 1:11:40

Yes, sir, absolutely. Building is the future of adoption, and even for people who can't build, there's a lot of no-code stuff out there. Ai is making things that work. Man.

Speaker 4: 1:11:51

AI makes it though.

Speaker 2: 1:11:52

Yes, sir. So we definitely have a lot of tools out there. Hopefully, this space pointed people kind of in the right direction, hopefully, but in a direction to figure out what tools make work best for you. But at the end of the day again, the main point of this space is to illustrate that if you do not market, if you're not promoting, if you're not planning your flag, if you're not building your billboard, if you're not doing any of these things, the likelihood of people being able to find your TOLD, to find the value and make registrations on it and ultimately be profitable is nil right.

Speaker 4: 1:12:30

Somebody else is building you know, Exactly, it's the fight.

Speaker 2: 1:12:35

Yeah, so definitely want to encourage you guys to try some of the methods, if you haven't already, that I've mentioned here, or be a pioneer and go create your your own. But yeah, with that being said, I'm going to wrap up this space. I really appreciate having you on. I invite you to any of our other future Tech Talks. We do this every single week. Most of these are going to be again workshop style. So around a particular utility or subject that we'll be diving into, definitely welcome you on in next spaces. Utility or subject that we'll be diving into. Definitely welcome you on to Next Spaces. For those of you who have stuck around, yes, sir, I will try. All right, awesome. For those of you who have stuck around the whole time, I definitely salute to you.

Speaker 2: 1:13:13

Thank you guys for being here, for supporting. Hope you've enjoyed the tech talk. If you're not already following us, please follow us here. Again, the spaces will be available in very short, short fashion on not only our website but on every major podcast player so you can listen back there. And, yeah, as always, focus on your mission, not your condition. Happy, demanding. See you guys. A little bit on three names with three domain. Well, talk, you guys enjoy. Thank you for attending our tech talk. You guys enjoy. Thank you for attending our Tech Talk.