Beyond Crypto Bros: How to Onboard Normies with Web3 ID

The crypto world is evolving at lightning speed, with household names like Shopify, Walmart, and Amazon all making significant moves into the blockchain space. As these corporate giants adopt stable coins and crypto payments, the question becomes: how do we bring everyone else along?

Marcus explores the art and science of introducing "normies" to Web3 domains and digital identity. The challenge isn't just technical—it's about communication. Most people immediately tune out when hearing crypto jargon, so crafting an effective elevator pitch becomes essential. The best approaches start with familiar concepts (like comparing Web3 domains to social media usernames) before introducing the revolutionary aspects of ownership and control.

Education proves to be the foundation of successful onboarding. Rather than overwhelming newcomers with technical details, guiding them toward structured learning resources allows them to discover value at their own pace. This pairs perfectly with strategic incentives—from simple giveaways to exclusive access—that provide immediate reasons to engage with the technology.

Perhaps most crucial is creating "success moments" that transform abstract concepts into tangible benefits. When someone receives their first Web3 domain, experiencing an immediate positive outcome locks in their understanding and encourages further exploration. By developing comprehensive onboarding funnels that incorporate clear communication, educational pathways, meaningful incentives, and memorable first experiences, we can significantly accelerate mainstream Web3 adoption.

Ready to become part of this growing movement? Visit LearnWeb3.xyz to join the waitlist for a comprehensive certification course designed specifically for newcomers to the space. Each person you successfully introduce to Web3 becomes not just a user, but potentially a lifelong community member and advocate for digital identity.

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Chapters

• 0:00 Introduction and News Updates
• 9:33 Major Crypto Adoption by Retailers
• 17:40 How to Onboard Normies to Web3
• 24:14 Crafting Your Web3 Elevator Pitch
• 29:15 Education-First Approach to Onboarding
• 33:14 Using Incentives to Accelerate Adoption
• 39:39 Creating Success Moments for New Users

Transcript

Speaker 1: 0:00

no-transcript.

Speaker 2: 2:18

Welcome to our Tech Talk podcast. This is a live discussion that we record here weekly on X where we highlight news, innovation, education and alpha in the Web3 technology and digital identity space. I am your host, marcus aka WinAirdrop, founder of iHeartDomains, and we have been your number one resource for unbiased Web3 and blockchain domain educational content, with over 100 and something of these things and YouTube videos produced and archived over the past two and a half to three years. You can search our entire podcast archive for prior recordings and an easy to read blog overview of each episode at iheartdomainscom Also prior recordings. If you'd like to listen to this in podcast format or on your spare time, while you wash the dishes, driving your car, whatever it may be, you can listen to this on every major podcast player, including Apple Podcasts, spotify, iheartradio, and all of those episodes in a directory of all the podcast players are easily reachable at techtalkhost.

Speaker 2: 3:21

As usual, I'm going to start off with a little bit of opening news before we get into the main subject and, as you can see at the top of the space, the main subject is how to onboard Normies 101. But, going into recent news and aligning perfectly with the subject of the space, just we kind of got hit with two big ones yesterday and today. So yesterday, an announcement was made from Shopify side that they have partnered with Coinbase in order to offer payments, crypto payments, on Shopify via USDC. So, yeah, we're going to be introducing Well, I mean, essentially, stable coins are the safest form of cryptocurrency and I often use stable coins as an example when speaking to people about crypto about you know how harmless it can be, right, how you can just literally store money on there and it doesn't lose any value. Well, they're going to introduce this concept to the message and begin using it, as it's intended to be used, as a form of currency.

Speaker 2: 4:25

Shopify is a humongous platform, as we know. There are countless number. I mean, I'm sure there's an exact number, but for me it's countless. There's a countless number of merchants online merchants that use Shopify. You know being able to integrate with that and accept crypto payments, or even just spreading that narrative to all of those people who are utilizing that platform. It just helps aid in adoption, right?

Speaker 2: 4:49

And then, following up on that this morning I don't know if this is the same level bigger news, what it was actually probably bigger news Both Walmart and Amazon are planning to launch their own stable coins? Yeah, and it's going to be well. Again, I'm sure in some form or fashion it's going to be used as a medium to transact. But how they'll introduce it and to what extent? Especially with Walmart? Right, I see Amazon because it's already an online and digital business, but I guess Walmart is too. Now Walmart's pretty much just like an Amazon. So them both launching stable coins again, behemoths, these are beyond household names, these are worldwide names. And when you talk about influence, when you talk about being able to drive a narrative, when you talk about what other people need to see as signals before they adopt something, certainly being able to drive a narrative when you talk about what other people need to see as signals before they adopt something, certainly being introduced to cryptocurrency at Walmart and Amazon should be pretty helpful in our quest to getting other people to listen about this thing called Web 3.

Speaker 2: 5:58

And so, again, major news, major major news. I see a lot of dominoes continuing to fall because of these announcements of you know, other people like and it's not only people as well like there's businesses. Um, that will be signaled because of these uh type of partnerships, these integrations. Again, another corporation is going to be looking at this and they're not going to be saying what they're stupid. They're going to be saying, oh, how can stupid. They're going to be saying, oh, how can I get mine? Or you know, how does this, you know how can I become a part of this? And they'll build my business.

Speaker 2: 6:29

And speaking of that, one of the other announcements that came out from Coinbase yesterday was kind of went Well, there's two things from Coinbase yesterday that kind of went under the radar in the shadow of the Shopify announcement. They actually kind of laid it out. I think they had a press conference or something like that and they just, like I said, they just opened the door, like yeah, this is what we built. Two things. They launched the Coinbase business suite A little bit earlier on our Web3 Domains. Well, talk on Freename.

Speaker 2: 7:02

I referenced a lot about how the current merchant service acquiring business works and the mechanics behind it and how blockchain processing, the ability to eliminate fees, instant reconciliation, things like that. That just revolutionizes like payments at the point of sale, like on a ridiculous level. And again, like I said, you know, during that space, it eventually will make sense and this is the signal that these larger retailers like Shopify and Walmart and Amazon. This is what they're sending. I mean, and I'm assuming this is why they're wanting to do these things. Now, moving forward again, if you're that other business that's looking at these integrations and you're saying, how can I become involved? How can I accept cryptocurrency at my point of sale, how can I adopt these things?

Speaker 2: 7:47

Coinbase just rolled out a business suite and they're currently enrolling businesses to basically utilize their tools and integrate blockchain, crypto, payments, et cetera, into the way they interact and transact. So big news from them. That's the first thing that kind of went under the radar. So again, that's the I don't know how many times I can say it from the consumer, retail level, we're gonna get a ton of exposure from these behemoths and these giants. And then from the business level, from the corporate level, we already seeing, you know, people like Coinbase start to entertain the prospect of introducing this at the point of sale, and then it just continues to go from there and then moving on to the point of sale.

Speaker 2: 8:33

The second thing that they announced is they partnered with American Express to launch their Coinbase One card. So now American Express has gotten into the well, they're in the merchant service issuing game, but they have now gotten into the cryptocurrency issuing game, and this is how it starts the issuers come in at their level, they start creating these assets, these cards, credit lines, things like that and then acquirers and everybody else gives access to this capital and then you get forced to adopt it because, well, this is who's giving you the money that you need to pay your bills, or this is who's allowing you to send money from point A to point B, or this is who's allowing you to pay your groceries with the money that somebody sent you from a platform or a program with USDC or whatever right, and again, all super big things. It was just like a snowball. You know, the news today kind of messed that up with this war and stuff. I mean, they kind of put a little bit of a damper on the good news. But if you can see past that, there is a lot being built. And again, all of this is aligned with Web3 digital identity, because the more people that start using this, the more people will need to identify each other, send each other money, interact with each other, find each other, build with each other, associate with each other, brand with each other, et cetera, and you can't do that with a bunch of numbers. You'll need to do that with a name.

Speaker 2: 9:55

And, speaking of that, one of the other announcements I want to make and I think I made the announcement last week, but If you weren't already aware, and something I'm going to touch on a little bit during this tech talk our module is being created as we speak. It should be live. Well, it's not even a module, it's a full certification course. It's got eight modules, but it'll be live before the end of the month, so in the next couple of weeks. But you can now easily access the waiting room or the sign-up page at LearnWeb3.xyz. Access the waiting room or the sign up page at learnweb3.xyz. It will already also have an internal community group. So, and I'll probably open that up in the next couple of days. So anyone who is interested is having a general conversation about Web3 digital identity or if you want to bring or invite anyone who is curious, that's kind of going to be the social area community for students who enroll in this course. So yeah, looking forward to that.

Speaker 2: 10:51

Another thing with the LearnWeb3.xyz I don't know why I just lost my train of thought, but registrations are also available for our TLDs on Freename for Web3 Digital Identity. For those who are already aware, we own dgen, exchain and defi wallet. You can easily find registrations of those at iheartdomainscom. Again, super easy peasy. You own your domain forever and it will fall right in line with what we are talking about today.

Speaker 2: 11:23

Again, as you can see at the top, today we are focusing and we are talking about today. Again, as you can see at the top, today we are focusing and we are talking about how to onboard normies and this could be applied to anything but, of course, specifically we're talking about Web3 domains and digital identity but how to onboard normies and that's, people who are new to crypto and Web3 to get their first Web3 domain. And why is this important? That we reach out and stretch beyond just our crypto bros and start talking to people who are around us, normal, everyday people. It's because if we really want Web3 to thrive, we truly do need everybody on board. So let's start with the big picture, right? Why should everyone care about Web3? Now, again, we've talked about all these giants that are coming into the space, all of these entities that are household names, that are starting to adopt this technology. It's eventually going to be forced on people in some way or another. It's going to be introduced to you, and it's going to be introduced to you probably at a basic level, right? It's going to be introduced to you and it's going to be introduced to you probably at a basic level, right? Web three domains and this is a great way to start conditioning yourself to understand the value that you're truly adding when you're introducing somebody to this ecosystem Web three domains are your digital identity.

Speaker 2: 12:42

You own it. It's like a username on TikTok or Instagram, but a company controls those and if that company shuts down, your identity disappears. There are people that are becoming overnight millionaires in cryptocurrency right now. This is not a joke, right? There are people who have rebuilt their entire lives on the blockchain. There are people who have found completely new purposes on the blockchain. That needs to. People who have found completely new purposes on the blockchain. That needs to be protected. If you invest that amount of time and that much energy into creating this personal ecosystem and this identity, you should own it. That platform should not.

Speaker 2: 13:18

Web3 Domains solves this. Again. You own them forever In most cases, right? Unless it's those other people where you have to pay renewals. Mine's coming up too. It stinks, but you control them completely. They're your universal username again, universal for branding on the blockchain and they simplify everything, even at the basic utility that they have now, they really make things extremely convenient.

Speaker 2: 13:45

There's a lot of places that have resolution capability that'll let you see exactly what's in your wallet, even resolving NFTs and anything else, simply by typing in your Web3 domain. You type your Web3 domain in OpenSea, right? There's a lot of really great use cases, even simple searchable use cases, for Web3 domains. That makes these truly your digital passport on the blockchain. Again, and depending on you know what kind of name you have, or a grail of a name. It's easy, it's memorable, it's fully yours. It's something that you can build upon, right.

Speaker 2: 14:19

But here's the thing if you want to and we all know this, right, everybody that's in this space so far, and most of the people who are on crypto Twitter, as I've said before, web3 itself has pretty much already adopted the concept of Web3 domains to some extent, right?

Speaker 2: 14:36

Even if it's just as a flex or whatever, right?

Speaker 2: 14:39

But again, we're talking to people outside this space who are like, huh, what is that thing? Outside this space, who are like, huh, what is that thing? And I thought crypto was where monkey pictures and scams and things like that happen. And here's the problem that we have when we try to communicate any of this stuff to other people. It's that we fall flat because we're simply not speaking a language that anyone currently understands. Right, and I'm speaking for myself, right?

Speaker 2: 15:03

Maybe you've got a killer way that you onboard people and you've been leading them into the space like Pied Piper, right, and I've been putting in some effort too and have onboarded quite a few people, but I feel like I've lost a lot of opportunities just simply because I didn't have a proper funnel for a normal person to understand why they should care or why they should listen to me.

Speaker 2: 15:26

And part of what I've created with LearnWeb3.xyz as I'll explain a little bit later in the space is part of optimizing my funnel, because every day I'm trying to get better at explaining this to somebody and getting it to connect quicker. But one of the first things that you need to do and this is obvious in any business, if you have any business, no matter if it's web two, web three, arm chain off chain, selling bytes to selling stocks one of the most useful tools to craft and to perfect is your elevator pitch, and for anyone who isn't new to marketing or to business. You already know what I'm talking about, but I'm going to explain it again, right, Because we do have an audience of people who listen to this podcast that may be hearing some of these concepts for the first time.

Speaker 2: 16:18

So an elevator pitch is essentially the concept is the amount of time that it takes for you to take a ride in an elevator with someone is essentially the amount of time that you have to make an impression or to interest them enough If you, if you're that social person right To interest them enough and having a continuous conversation when you get off the elevator Right. So usually 10 to 15 seconds. The elevator pitch in the business world typically means can you speak or can you communicate what it is that you build in that amount of time, right? And if you can't, if you can't effectively communicate the value of what you're about or why someone should connect with you in that amount of time, then you need to continuously optimize that message until you can, because then you'll continue running on and you'll lose their interest or you probably just haven't dialed down on the value of your product if you can't explain it quickly. And, to be honest with you, that's kind of the position that we are really in with Web3 domains. It's not that they don't have value, because we know that they do.

Speaker 2: 17:18

The problem that I continuously run into when trying to craft this elevator pitch or get it out is that with normal people you almost have to have two elevator pitches. Right. You've got to have the elevator pitch for what is blockchain and Web3 to begin with, what is this crypto thing? And then, once you get a person to go, uh-huh, yep, right, yeah, that's cool. Then you've got to piggyback that with. And then, yeah, if you decide to take the risk, when you get home on your own time and jump into Coinbase and throw a thousand bucks in there and set up a Metamask account, you might want to get a Web3 digital identity to make sure people can send you money. And so this is why I'm saying that you need a funnel, because one singular thing won't necessarily get somebody to click I mean, depending on how good you are at closing people, but a combination of things should lead somebody down the path of understanding what this is. But going back to what I'm talking about, to the elevator pitch, right, how do you tell somebody what Web3 domains are or what this thing is, in 10 to 15 seconds? Well, some best practices.

Speaker 2: 18:28

And again and I'll show you kind of how this funnel works, but some best practices to just get the conversation going is, first and foremost, to familiarize what you're talking about with anyone. Start with something familiar, right, blockchain tech, and I'll give you a perfect example. This is where much love to my brothers over at Handshake. Some of them are extremely technical and, again, the ethos that you may follow or the reason for why you're in this space or have adopted this technology may be completely different than what's usable to an average person, right? So a lot of us have, you know, decentralization right, we have a lot of reasons for why that holds significant importance and improves our lives, but it may lose a lot of people in actual conversation.

Speaker 2: 19:17

Now. It's not like the value's not gonna lock in with them at some other point, but initially in that elevator when you're trying to explain to somebody, you can get stuck trying to explain just what that means. Same thing with other things, right, very technical terms and jargon. Again, you have to kind of lower it. Or, again, you've got to familiarize it with what people are currently experiencing now so that they can at least click immediately. So kind of the first part about it.

Speaker 2: 19:45

Again, universal usernames almost everyone on the planet, even like people who are grandmas for the most part at this point, have a social media platform and for the most part, most of them can understand the concept of people find you there based on your name. And for anyone who has come late to social media that didn't have the privilege of picking the name they want. They can probably understand the value of the name that you have now, even though you've made it work. Do you wish you had a better one? Right, and so you can start communicating it that way. Again, if you're going to interact in two part right, two elevator pitches, and we'll kind of go through this, it's not going to be easy for everyone, but if you can connect with someone, at least on the prospect of Web3, having a username of Web3, a way that someone can send you money that you own, that you can brand, and having the opportunity to get that before all the good names are gone, this is what I'm trying to introduce to people right Now. You may have to give that person that name for free to get them to find the click and understand the value, but again, this is how you can kind of start that conversation and again highlighting some real world value that they can connect with If you can get them again kind of on the same page with you.

Speaker 2: 21:02

As far as what a crypto wallet is, you can easily explain how, if you get a crypto wallet, what identifies you or your kind of, your routing or your banking account number, your Cash App and that's what I use a lot as well. I use Cash App as an example, probably more often than not, because Cash App is actually a technology that I'm surprised clicked so quickly with people, especially older people, like Cash App, venmo, all that stuff. It's so similar to crypto and it can be used and it's really usable to the average person. In the same way that I feel like it's easier to make that connection with Cash App. So, again, when starting with something familiar, you Cash App somebody. You send peer-to-peer transactions. This is a faster, easier way to do it. You also can send an unlimited amount of money. If it's on there, if it's in your wallet, you can send it and it hits them immediately. Nobody in between can stop. Okay, cool, that sounds awesome. What is your app? In Cash App, you're known your identity is whatever your dollar sign or your cash tag is. That's another similar familiar concept that you can also compare to Web3 domains.

Speaker 2: 22:13

Again, really easy conversations to have. Maybe the elevator pitch might not be so easy, but in crafting it, thinking about those kind of concepts and how the masses and normies already understand things that these things make better, may make it easier for you to have these conversations and not nerd somebody out, and then again you can talk about things such as ownership, create emotional connections, et cetera. But I would kind of stick with again what lands somebody into saying, hey, how do I learn more? Where do I find out more? This is your goal with this elevator pitch. Now, kind of moving past that, going to my own personal experience and what I said I was going to touch on. So if you're going to cryptocurrency events or networking there, these conversations are a lot easier to have, right? You can always just tell somebody you ever heard of ENS blah, blah, blah, and then launch from there and then start talking about owning your own TLDs and blah, blah blah. Go to ENS blah, blah, blah and then launch from there and then start talking about owning your OTLDs and blah, blah blah.

Speaker 2: 23:12

But if you're like me, right, if on an everyday basis, most of the people that you talk to are non-crypto educated but also extremely professional or in a professional industry or in a technical industry, again, you're running into a lot of opportunities where things aren't connecting. And for me, I found that it's I spend so much time educating people or trying to do a mini education with people on Web3, that it was just easier for me to onboard people using education, right. So, rather than me trying to explain everything to you, I can get through my elevator pitch. Some of the basics, right? Web3 and blockchain, you know, right now there's so like, I'll give you an example, one I'm using, right, I'm going to give you my flow, and your flow may be different depending on your TLD, depending on whatever, but my flow right now, currently, the flow that I'm building, is, if I'm interacting with someone who's in a professional environment and I'm wanting to interact with them, or on board with them, I'm going to tell them. Or the way I'm going to start the conversation obviously is you know, I'm in a Web3 or blockchain. What is that? It's technology, right? It's technology kind of like Cash App allows you to transfer money quickly and easily. Okay, cool that's. You know that's interesting. And then I'm going to go even further from there.

Speaker 2: 24:27

A lot of the technology that's being built on is extremely lucrative. There are companies right now that are looking for devs, they're looking for marketing, they're looking for everybody that a typical company would look for, but the problem is is that the talent pool is low. Almost all of them are looking for people who have some sort of experience in Web3. And again you're talking to people who you know will have their ears perked up if they know that there's an elevation or something like that that they can work towards. I want to show you something. You know I'm going to onboard them with learnweb3.xyz, but basically the way I can continue the conversation and continue my funnel of onboarding is by sending them there so that they can get a formal introduction. And they're doing so now, not just because I've nerded them out with Web3, but because they see an opportunity on the other side and at the end of them learning this, now we can have a real conversation because they understand what I'm talking about. That funnel I see, and has had, you know, in the way that I have used it, which hasn't been formally up to this point but will be that funnel for me, has been successful. Anytime I've been able to leave with education first, anytime I've been able to get somebody at least on a similar page first or been able to send them on their own. If you can send somebody off on their own to go through a course or a module and they actually do it, you've got them up right If they actually put in that work on their own or respect it, then more often than not, you're able to continue that conversation. It's also an easy way to weed out people Some of the tools that have existed that I've built in the past.

Speaker 2: 25:58

Again, I do have an intro to Web3 Domains module on Mighty Study. I know Freename also has a module on Mighty Study. If this is a way that works for you to introduce people to the space to simply introduce a module to them and then, you know, help them figure out what to do with that knowledge that they just got. After they get it, you can easily introduce other people to these same modules. They exist. You know Coinbase learn, which I don't May still exist in some form. It did exist when I came onto the space. That was a very valuable tool, not only for myself to learn about different tools or different cryptocurrency, but also referring other people. It was extremely easy to send somebody to Coinbase and tell them just go through Coinbase Learn and then we can talk after that about what I do and what I'm trying to show you about something else, but they did all the work for you. So, again, utilize some of these tools out here that are educational in your path on onboarding normies, and these are already built. You don't have to reinvent the wheel.

Speaker 2: 27:00

The next thing is if you really want to accelerate adoption, use incentives right. Really want to accelerate adoption, use incentives right. So giveaways, incentives that people love, rewards right. It's basic psychology. If you want to give, get somebody to do something for you, then give them something on the other end. Prime example going back to the LearnWeb3.xyz, one of the programs that we're going to do on this first cohort is what's called a reverse scholarship, where the first 10 participants actually get rewarded. In addition to their on-chain certificate, you get rewarded with $100 of USDC, which was graciously sponsored by VergeDAO. Shout out to them for being our initial and our curriculum sponsor and for sponsoring the scholarships.

Speaker 2: 27:48

But incentivizing people, on the other end, sometimes to get the word out, to get people to start talking about it, to get people to do this in practical application, you got to put some feelers out there, right. You got to get some influencers to use it. You got to incentivize people to care and it, you know, sometimes you can have mixed feelings about it, right. You think it should click with everybody, that people should just run with the value of it. But that's just not the world works right, not the way the world works. So, understanding that now finding a way to incorporate that in your marketing plan, ways to create excitement, to create incentives you know this may be extremely helpful for you in adopting and getting people to adopt not only Web3 domains, but now you have the secondary job of getting people to adopt domains on your TLD right, and so a lot of different ways you could do this.

Speaker 2: 28:42

One of the things I used to do on my Telegram group when I first launched iHeart Domains is I actually had an airdrop bot. That's in that group where I used to give away I swear it was like a dollar a day of cake, but it was split amongst like 50 people and you'd be surprised how many people would come into that group and engage. We actually have a whale right now in the free name community that I talk to. Still, I just talked to him earlier today that originally came from my community and used to be in there every day with his GMs farming that little five cents or whatever it was or rewards, but that was enough to keep people engaged. It was enough to incentivize and gamify.

Speaker 2: 29:22

Being here Again, you want people to click to the value. You want people to be here for that. Sometimes you, you got to get led there, right, some everything clicks for people differently, right, and and you never know like giving someone something small, the smallest incentive, can gain you. Uh, you know the most loyal community member. Other things that you can do again, and there's many different incentives you can create. Uh, if you're building something and this is another big piece of advice that I continuously give and will give until my last breath If you own a TLD, you are probably the person, or the best person, at least now, to come up with an idea of who it suits, how you could build it out and how you create value for somebody around it.

Speaker 2: 30:07

And so do that right and make people or make access to that thing exclusive. You have to own my domain, or, once you own my domain, have my domain, acquire my domain. However you get it, you now have access to this thing that I built, right. So, if you have artist, shout out to Angelina. If you have a TLD like that, you build an artist tool where people can publish things, can tokenize things, can get tipped in a certain token, and in order to do so in order to become a member of that community, you know they have to have a name on that TLD. Again, you've created an incentive for them to now want that name. Right, it's not really rocket science. It does take effort, but these things, again, communicating this value, creating this value, it just creates a recipe where you're likely going to have more success than just sitting on it. Right?

Speaker 2: 31:01

And then giveaways right, just straight up giveaways of the domains themselves. If any of you have been with iHeartDomains from the beginning, we used to give away the defi wallets. I think I gave away maybe a few exchange, but definitely the defi wallets. We used to both give them away during spaces. We used to host crypto in our Discord where if you won, like if you won Texas Hold'em, you got to pick a domain of your choice and these were great events. And again, these were.

Speaker 2: 31:32

I don't know if anyone would have otherwise showed up had we not had this incentive. I'd love to think that they were there for for the alpha, but again, the audience and the benefit that that that I eventually got from doing these things outweighed what I was giving away. And if you look and you do the math on your own domains on your own TLDs. Again, if you've built a solid business behind some of these TLDs, where the benefit behind it, where the community that you'll generate will create more revenue for you than selling the TLDs or selling SLDs, then give the SLDs away, you know, or figure out ways to discount them or whatever it is, because onboarding in that case, or creating a community or mailing list or whatever, is more important than sucking people dry from registrations, right? So again, for everyone, this will be a little bit different, but creating incentives in some sort of way or another is just really a surefire way to capture the attention of people who may otherwise, you know, may not care.

Speaker 2: 32:33

And then, lastly, is success moments right If you really want to lock in excitement and value during onboarding, create an immediate success moment. So you have your elevator pitch, you send someone on their path to figure out what these are, at least get a basic understanding of what Web3 is, to the point to where they're interested in what these domains are. Then you've created some sort of way that they can either interact or acquire one from you at a low cost, whatever cost. Maybe they came to you and said, bro, I'll give you a thousand bucks for the domain now, right. Or maybe you had to give it away to them for free in order to get them to really take it right To finally lock in that value. Either way, you got to create some kind of moment of success to really lock it in, to lock the transaction in. What I mean by that and this is going to be different for everybody, and again I'm going to explain it from the perspective of LearnWeb3.xyz. But like, for instance, the whole point of that course, especially with the narrative that I'm leading with, is there are, there's an opportunity, right, if you really learn this if not just hear about it, not just take a coinbase, learn class, not just watch a youtube video if you really learn this, you are going to have a great and sufficient skill enough skill that would be enough for an employer to say this guy's efficient in web3, right. But how do you do you do that right? Well, what you'll get at the end of my course, not only is a Web3 digital identity that you can send somebody to hopefully to find it, but also you're going to get an on-chain certificate. So this is what I'm talking about. So the success moment You're actually going to get sent an on-chain certificate, so that now you have an actual thing that you can reference. A success. For some people that might be a POAP, right when you first set up a wallet or something like that. Like if you've gone to East Denver, I think they have the Mew wallet. When you set up the Mew wallet and you set it up correctly and connect this and connect that, now you can go get a free $10 at this food truck a success moment. Or now you get airdropped. I remember they airdropped something straight up like 10 or 15 bucks of usdc or something like that again a success moment. Uh, on-chain certificates, instant rewards, all these different things.

Speaker 2: 34:55

If you're creating a program to onboard people, if you're bringing somebody onto your you know, into your app or whatever you built, them getting access to it, them getting an unlock, that's a success moment. That's just showing them that they didn't take this domain for no reason, that it actually does something, and it's important and again, even though what it does is limited, it's important to learn what they do do so that you can implement this again in your onboarding strategy, because what it essentially does is not only does it lock in the value for that person so that you really actually onboarded them, because all the people you talk to about crypto, web3, that's not onboarding people. If you talk to them six months ago and you go find them now and they don't have a wallet or Web3 domain, you just talk to them about it. What you want to do is you want to get people all the way to the point where they're actually either using it or that app is still at least live on their phone. Right, and the way to do that is to get them to go all the way through the process so that it finally locks and it clicks and then and then from there, I mean, fate will take its course Right. But again, if you're building, if you own a TLB, if you're onboarding people to the space, you know, in addition to all the other things, it is very important and I think it is going to be very strong for onboarding and retaining the people that you've onboarded, to create again a success moment, so that they not only have something to feel good about from now adopting your domain, but now they have something to share with someone else, they have something to be proud of. You never know, it might continuously create that domino effect that brings more people in, just like everything else that's happening around our space. Every single action that everyone's taking is helping bring another person into the space. All right, so hopefully, some key takeaways for anybody who is listening back to the space.

Speaker 2: 36:43

It's important to develop a strategy or a funnel. Not one singular thing will work in most cases. Again, you may hit it off the bat with somebody and you know they may instantly click, but for most people they're going to need a little bit of guiding into the space. If you're actively building on your TLD, you have a business and you know, just like any other business. In order to create conversions in that business, you have to create some sort of funnel. When a person walks in the door, if you're selling, you know tools or clothes or anything like that you've got a funnel. Everything from the way that you do merchandising that's part of the funnel, right? You don't have the clothes laying on the floor, you have them on hangers. You have some on mannequins, you have different visual elements. This is part of your funnel. You bring them in, you greet them, you have a changing room. That at all these things as a funnel. They are one.

Speaker 2: 37:36

It doesn't just happen. A person doesn't just magically elevate and what do you call it? Teleport into your store, have the decision the mind made up, not try anything on, and then teleport home. It's a process. The same thing with Web2Domains. The person isn't just going to wake up one day, see the news and say, hey, I want a Web3 domain, I want yours, I know exactly how to get one on the blockchain with my magic debit card and buy one. It's just.

Speaker 2: 38:09

I mean, most people don't even know where to start and so it is up to us to help educate them and guide them. But they're not going to listen to you if you're not interesting, so perfect your elevator pitch. They're not going to listen to you if they don't know how or why they should care. So lead with education. They're probably not going to listen to you if it costs them a whole bunch of money and it's super risky. So think about maybe having a way to get it to them for low cost or no cost, and then they're probably not going to listen to you if they think, yeah, it's not going to do me any good and it's just going to sit here anyway. They try to figure out a way to give them some sort of a center for reward at the end, but they actually do get something out of having this thing. We are still super, incredibly early to Web 3. We know this, but as early as we are, we are going 50,000 miles per hour.

Speaker 2: 39:01

As I said at the beginning of the space. Shopify is now onboarding Walmart, amazon. The list is going to continue to go on. If it's Walmart, it's going to be Target, if it's Target, it's going to be Sears and Macy's. You know what I mean. It's just going to keep going.

Speaker 2: 39:21

And so this is your opportunity to help be a pioneer into the space. Every person that you onboard, every person that you bring here, is a person that will become a lifelong customer, a lifelong community member of yours, because you were the one that initially established that value and made onboarding easy, fun and rewarding for them. So, yeah, hopefully this gave you a good idea of how to create your own pipeline and onboarding funnel. Again, for everybody it's going to be a little different Depending on the TLB you own. You know, the concept that will get people to adopt your TLB just might be a knockout to park. Again, there's some easy ones out there easy, right, it's an easy one, easy ideas, and some of us we're going to have to try a little bit harder. But there is value for everyone out there. It is up to us to create that value. It is up to us to be able to communicate that value in the most normal and interesting way possible to normies if you want this space to continue to succeed.

Speaker 2: 40:21

One last piece of advice too and I said this yesterday again just like there's a lot of educational, actual tools and stuff that's out there that you can use to onboard people, there's a lot of great content creators out here in our space, from every single naming service that have put their spin right. We've all tried this in our own way. We've all tried explaining this in our own way. We've all tried basically selling this in our own way. We've all tried, you know, basically selling this in our own way, and you know, some of us may land better than others. So go to YouTube, google you know, web3 Domains, google Unstoppable, google, ens. Find someone who resonates with you. Find things that you can share with people, because at the end of the day, at least for us, you're not onboarding people for no reason. You're onboarding people that may potentially become customers or community members of your TLD, who may eventually be people who create more value behind your TLD. So each one of us is building a space and each one of us is building our own digital assets in this space.

Speaker 2: 41:20

But, yeah, sorry for that long-winded end there. Thank you, guys for tuning into this tech talk. Again, this will be available in the next couple of days on every major podcast player, so if you prefer to listen back to it, that way, anybody who's listening to this you will be able to do so at tech talk that hosts. Also, there'll be a blog overview of this entire tech talk as well as a recording hosted on our website at iheartdemainscom. Yeah, as usual, focus on your mission, not your condition. Hope everybody has a great weekend and happy demanding and talk to you guys next week.